Bridget O'Brien Email & Phone Number

South Portland, Maine, US

CLYNK is revolutionizing consumer recycling for all stakeholders, with a focus on compelling consumer experiences.-Lead Operations, Product Management, B2C/B2B Marketing, Business Development, Beverage & Retail Partner Success Management for this green tech company.

Futurewize is a brand and performance marketing consulting firm comprised of a small and curated group of seasoned executives from highly regarded brands. Assignments included brand repositioning for industry-leading B2B steaming media brand, consumer marketing for a green technology start-up, a positioning/go-to-market strategy for a digital identity.

Danbury, Connecticut, US

• Conceptualize, develop, and implement marketing strategies that support and elevate the Ethan Allen brand across all channels. Led the planning, development, and execution of all marketing and advertising initiatives.
• Launched national TV and digital brand campaigns designed to position Ethan Allen as a contemporary interior design brand that appealed to both a younger demographic while reengaging the core customer.
• Developed new approach to identifying/converting new buyers to the brand; partnered with Houzz, Zillow, Trulia, and Realtor.com to reach qualified consumers throughout their online home furnishings journey, achieved.
• Framed CX/UX strategies for ethanallen.com to create a harmonious digital experience that served to inspire and educate consumers while driving them in store.

Waltham, MA, US

• Served as member of the global executive leadership team. Responsible for brand strategy/activation and leading an internal ‘Advertising Agency’ accountable for all on and offline marketing campaign channels development.
• Developed and led the first formal brand function to support strategic transformation, addressing negative/narrow perceptions of the brand while attracting a higher-value segment of the audience; launched breakthrough.
• Built customer-demand landscape comprised of six platforms elucidating customer situations that prompt the need for a product or service. Each platform addressed existing Vistaprint offerings as well as adjacencies.
• Re-envisioned internal agency from a small, production-centric team to an award-winning, 200+-person center of excellence comprised of top account planners, creative, and technology experts, responsible for the.
• Conceived entirely new creative approach to broadcast television; positive perceptions of Vistaprint improved almost 20% within 3 months.
• Created new Vistaprint corporate identity and visual language designed to project professionalism while instilling confidence (key brand driver) amongst the broader segment of the company’s market.

Boston, MA, US

• Member of the executive management team recruited to establish and lead the marketing efforts for Fidelity’s international venture and leveraged buyout funds. Additionally served as a marketing and brand consultant to.
• Rebranded the Fidelity Ventures global brand; in four months enhanced brand awareness resulting in millions of highly qualified impressions, a 44% increase in website traffic, and new visitor percentage above 75%.
• Perfected inbound and outbound marketing mix to better demonstrate the firm’s USP and promote a level of community engagement that placed Fidelity in the “considered set” of private equity firms.
• Architected Fidelity’s first global “branded house” private equity strategy, creating defensible and unique market position.
• Launched Fidelity’s first $500 million international LBO fund, and in 12 months, delivered a threefold increase in qualified leads, garnering 100% awareness levels among its target audience.
• Increased positive media citations for Fidelity by 100% in publication and blogs such as TechCrunch, Innovation Economy, New York Times, Business Week, Financial Times, Dow Jones and The Boston Globe.

New York, NY, US

Led the brand, marketing and communications efforts for business unit responsible for enhancing the relationships of hundreds of clients through specialized advice and services for a broad range of corporate securities transactions. Canaccord Genuity acquired Adams, Harkness & Hill.

• Recruited to establish and lead the firm’s first marketing function to drive new business development, brand awareness, and thought leadership. Promoted to Managing Director in 2001 and joined the executive management.
• Developed breakthrough client/prospect research designed to assess the brand’s performance against target audience expectations. Finding pinpointed priority actions for branding as well as product and service.
• Conceptualized high impact B2B and B2C brand awareness campaigns for investment banking and asset management divisions; Revenue doubled, follow-on offerings and M&A transaction rankings rose from 15th to 3rd and 39th.
• Enhanced the brand’s reputation through framing a set of brand attributes encompassing the firm’s new core values and reinforcing them behaviorally, so each attribute became an intrinsic part of thoughts and actions of.
• Achieved higher win ratios and shortened sales cycles through systematic application of relationship marketing techniques, a CRM platform and unique web folios; revenues improved by 40%.

Boston, Massachusetts, US

• Led and professionalized 24-person internal communications and creative services department, overseeing 500-plus projects annually and managing the recruitment, performance management and development of team members..
• Rebranded company after major acquisition, signaling the expansion of the brand from a CAD/CAM provider to an enterprise solutions company.
• Redefined the go-to-market approach to address the longer sales cycles associated with an expanded purchasing committee.
• Designed and implemented the company’s first lead scoring and automation tool, prioritizing thousands of leads per month for immediate distribution and nurturing.
• Served as the primary community manager for PTC’s largest independent User Group, leading efforts to engage, educate and communicate with the community at large; operated as the sole company spokesperson on the.

Milford, MA, US

• Developed and executed global marketing plans for this analytical science solutions company, formerly a subsidiary of Fortune 500 Millipore Corporation. Launched two of the company's most venerable brands.
• Launched two of the company’s most venerable brands, encompassing product naming, packaging, marketing, and global rollout plans.
• Grew revenue by 25% by recommending and executing multilingual, multi-flight direct marketing campaigns targeting 14 countries.
• Significantly increased share of wallet in key accounts through unique customized Fortune Magazine personal communications program.

Bs, Advertising

Executive Education Program, Finance & Accounting