Senior Director, Sparknotes
CurrentI run the SparkNotes company overseeing day-to-day as well as long-term business operations. My job is to transform & expand our business strategy using customer feedback and data-driven decision making. I supervise a cross-functional team made up of product managers, UI/UX, design, technology developers, content strategy leads, marketers, and social media managers. Key Achievements:● Leveraged entrepreneurial spirit and growth-minded mentality to lead SparkNotes business unit to achieve 30% net profit margin.● Generated +2% increase in web traffic after 20-year decline by devising data-driven program with new content and features and implementing UX and SEO improvements. ● Successfully rebuilt and coached inherited business staff to become highly motivated and collaborative unit; achieved results by…- Establishing data-driven decision-making as new standard.- Creating regular market research/engagement channels.- Fostering strong customer-focused product development ethos. - Implementing agile technology creation methodology