Bridget O'Toole Email & Phone Number

Devised and implemented publicity plans for 2-4 adult romance titles per month. Secured reviews for titles by pitching bloggers and utilizing NetGalley. Worked with the advertising team to brainstorm and execute ad concepts for key titles. Composed weekly reviewer and release day newsletters using MailChimp. Developed relationships with community sites like Heroes & Heartbreakers, USA Today HEA. Helped create unique giveaways and contests for pre- and post- release events. Planned and facilitated imprint-focused events (i.e. series sales or holiday sales). Assisted the social media specialist with the @BrazenScorched Twitter and Instagram profiles. Attended meetings with publicists and authors, as needed to troubleshoot and resolve issues.

Assisted a team of six publicists and two publicity directors with devising and implementing publicity plans for assigned works. Executed e-marketing campaigns such as blog tours & other social media for the imprints. Created press kits and press materials for national and regional media outreach. Planned and facilitated imprint events and company-wide celebrations. Attended meetings with publicists and authors, as needed to troubleshoot and resolve issues.

Assisted the publicist of the Bliss, Lovestruck, and Embrace imprints with daily tasks.

Completed comp title research and logged data-driven results into spreadsheets. Created blog tour schedules and media kits to send to participating book bloggers. Pulled teaser lines and excerpts from upcoming releases for social media promotion. Assessed authors’ online presence and provided feedback to help them grow their audiences. Designed social media graphics using software like Photoshop and Canva. Curated non-promo social media content for the Entangled social media platforms. Miscellaneous tasks as needed (diverse blog outreach, search stock images, contribute giveaway ideas, etc.)

Tallahassee, Florida

(FSU International Programs’ Student Blog)Attended meetings to discuss new promotional ideas. Wrote bi-weekly posts about my experience abroad. Designed social media graphics and flyers using Adobe programs. Recruited student blog contributors through blast emails and Facebook groups.

Tallahassee, Florida Area

Created monthly Facebook content calendars, events. Posted daily to Twitter, Facebook, and Instagram in order to generate up to 30 new followers each week. Produced listicles for Tumblr about the films being shown at the theater. Designed social media graphics using Adobe Photoshop Elements. Wrote and distributed PSA’s for film screenings and events.

Tallahassee, Florida Area

(FSU’s Undergraduate Journal of Literature and Art)Encouraged students to submit pieces with class visits. Read fiction submissions and rated them with a scaled rubric. Participated in evaluating discussions about fiction pieces. Maintained open and clear communication with team members.

Tallahassee, Florida Area

Generated content for the various online magazine sections: Features, Campus info Blog, Campus Cutie, Campus Celebrity, Snapshot. Wrote weekly articles of 300-500 words each. Conducted interviews with campus figures. Shared posts about articles on Twitter each Monday. Posted at least one photo to Instagram every Saturday.

Tallahassee, Florida Area

(FSU’s Graduate Literary Magazine)Created content for official Twitter, Facebook. Produced 10 reading/writing exercises for the Writer’s Regimen. Edited fellow interns’ reading/writing exercises for the Writer’s Regimen. Read, ranked, and left notes on nonfiction submissions. Proofread issue 33.1 paying particular attention to grammar, punctuation,and spacing while referring to the SER Style Guide.

Certificate In Publishing

The NYU Summer Publishing Institute was a very rewarding experience. As students, we were learning and receiving advice from some.

Bachelor Of Arts (B.A.), English- Editing, Writing & Media, Senior

I have completed minors in Communications and Hospitality Management.