Bridget Panlener Email & Phone Number

Madison, Wisconsin, United States

Madison, Wisconsin, United States

Madison, Wisconsin Area

Wauwatosa, Wi

Lead the centralized demand generation team and develop the revenue marketing strategy and execution efforts across US and Canada with an emphasis is on providing a consultative, data-driven approach for targeted, integrated campaigns focused on client engagement to drive the highest return.

Wauwatosa, Wi

Headed the execution and growth of the GE Breast Health Advantage initiative. Collaborated horizontally, across products & service to grow awareness, build evidence & establish value for our breast health portfolio. Implemented programs to highlight the advantage that GEHC brings to the breast health community, with an emphasis on a personalized breast care, such as Thought Leadership forums and the Every woman. Every body. series.

Waukesha, Wi

Directed the definition and execution of the global marketing plan for the nuclear cardiology, molecular breast imaging (MBI) and Xeleris Workstation portfolio including product positioning, evolution, value propositions and evidence generation. Collaborated with regional marketing on collecting Voice of Customer (VOC); developing communication and promotional strategies. Implemented global CZT leadership platform to integrate Direct Conversion & Quantitation initiatives with GE Healthcare’s Nuclear Medicine Vision campaign and driving its education and awareness to clinicians and referring physicians.

Waukesha, Wi

Managed global launch of the Alcyone, CZT-based dedicated nuclear cardiology product line and establishing technology leadership and academic mindshare; increasing nuclear cardiology outside of the US where it has traditionally not been practiced. Developing & executing on a global marketing plan, segmentation, regional introduction plan, messaging, pricing, catalog activation, product launch kit, & regional training. Driving growth in emerging markets including Latin America and India.

Waukesha, Wi

Ownership for all go-to-market activities centered on the growth of Nuclear Cardiology including the development, articulation and execution of strategies for: segment offerings, demand creation, channel penetration, customer targeting, customer messaging, education, market pricing and collaterals as well as offering promotions, sales support and other marketing activities around the nuclear cardiology imaging portfolio. Supported the field organization and directly with customers in order to discern the true needs and expectation of the nuclear cardiology market.

Waukesha, Wi

Provided overall regional downstream marketing support for the PET (Positron Emission Tomography) and Nuclear Medicine modalities. Organized and maintained all Sales Support collaterals. Coordinated tradeshows, regional promotional events, customer visits and sales training

Waukesha, Wi

Certified Blackbelt. Provided leadership for service & equipment sales and marketing teams, by operationalizing Six Sigma through strategies across functional/component boundaries. Initiatives focused on Service Contract Order Fulfillment and Equipment Pricing Improvement. Mentored and trained functional Green Belt teams in both DMAIC and DFSS projects.

Waukesha, Wi

Inside medical imaging software sales representative. Generated leads, qualified customers and sold medical imaging software to hospitals and private office practices. Worked extensively to promote and implement program throughout various channels including VIP and Full Line Sales staff.

New Berlin, Wi

Account Representative and Trainer for Service Management and Job Costing software. Recruited and supported resellers nationally and drove generation of new business. Demonstrated the software applications to service organizations to fit specific business needs both onsite and remotely. Educated resellers on product, installation, and sales and marketing strategies for the entire product line.

Mequon, Wi

Marketing and purchasing coordinator for the Pet Products distribution division. Supervised day-to- day activities and operations of the inside & outside sales teams. Designed and executed the promotional schedule including catalogs, flyers, sales tools, open houses and trade shows. Maintained and negotiated purchases for a fluid inventory for over 80 manufacturer product lines.

Mequon, Wi

Inside sale representative for the Electronics distribution division, selling a wide assortment of electronic and gaming products to retail establishments.

Masters, Business Adminstration

Bachelors, Marketing

Certificate, Marketing - Social Media Management