Bridget Barrett Email & Phone Number

Englewood Cliffs, NJ, US

Englewood Cliffs, NJ, US

• Email lead for DTC products for "CNBC Pro" & "The Investing Club with Jim Cramer"
• Execute email marketing campaigns for both automated, triggered programs and ad hoc promotional calendar support
• Power user of email service provider and customer data platform to create customer journeys, email campaigns, multivariate testing and customer segmentation inclusive of dynamic content
• Own the campaign planning operations process and tracking of progress in project management tool
• Support review process of content audits with Marketing/Editorial managers to ensure all campaigns are reviewed on schedule. Create first look wireframes of campaigns using existing template assets before they go into.
• Produce and maintain accurate logs of upcoming and historical changes to content testing and editorial direction in campaigns and customer journeys to optimize campaign effectiveness and workflow operations

New York, NY, US

• Manage, maintain, and enhance current email marketing campaigns to new trial customers, continuity customers, and online activator populations.
• Work with vendors to deploy campaigns daily with Q&A testing and proofing.
• Run, update, and review weekly email performance reports and throughput rates.
• Oversee end-to-end campaigns and test calendars with stakeholders.
• Collaborate with Creative Services to coordinate and develop digital assets.
• Manage and develop cohort/population targeted messaging.

Hoboken, NJ, US

• Created, managed, processed Q&A, and executed fully automated marketing campaigns.
• Crafted and amended email templates to be optimized across various markets.
• Generated data segmentation filters, groups, and distro lists for campaigns, lead scoring, and nurture programs for prospect segmentations minimizing opt-outs.
• Setup all logic, assets, dynamic content, tracking, and A/B testing within campaigns.
• Worked as a key member of the marketing team to ensure marketing best practices, GDPR, and processes are fully aligned and that systems integrate and synchronize well with the current marketing technology.
• Built emails, website landing pages, forms, lists, and reports to build cross- functional relationships with our partners, stakeholders, and customers.

North Bergen, New Jersey, US

• Led the Business Development Center’s marketing and sales process for six auto retail stores including Lexus, Audi, Nissan, and Chevrolet - email campaigns, mailers, client communications, etc.
• Controled the development and daily updates of the Dealer Management System (client database) by troubleshooting issues by partnering with the developers to optimize the sales process.
• Developed and analyzed sales and campaign reporting including key performance indicators driving the refinement of front and back office sales strategies.
• Wrote and created email templates and daily marketing blasts targeted towards key demographics designed to increase customer engagement and sales.
• Reviewed website traffic analytics including PPC advertising, direct referrals, and pageview per visit metrics and deliver data/trends to Executive Management.
• Partnered with outside vendors (Dealer.com, Auto Trader, Cars.com) to ensure accuracy of cross-platform integration of inventory and profile data.

• Acquired and managed new accounts by cultivating relationships with buyers on existing and new brands.
• Launched, developed, and managed jewelry product for Macy’s, Club Monaco, Kate Spade, Armani Exchange, Nine West, Henri Bendel, and Rachel Roy from concept design to final shipped product.
• Responsible for designing, negotiating costs, sample and approval tracking, production, testing, and shipping.
• Required multi-tasking, organizational skills, time management, and generating fresh and unique ideas.
• Communicated and supplied materials to design teams by acting as the inter-department liaison to increase productivity.

US

• Acquired and managed new accounts by cultivating relationships with buyers on existing and new brands.
• Launched, developed, and managed jewelry product for Macy’s, Club Monaco, Kate Spade, Armani Exchange, Nine West, Henri Bendel, and Rachel Roy from concept design to final shipped product.
• Responsible for designing, negotiating costs, approval tracking, production, testing, and shipping.
• Required multi-tasking, organizational skills, time management, and generating fresh and unique ideas.
• Communicated and supplied materials to design teams by acting as the inter-department liaison to increase productivity.

New York, NY, US

• Generated ideas, developed merchandise, and managed production of the accessories line, which included jewelry, handbags, belts, ceramics, and various accessories to fit with the initiative of Lucky Brand.
• Supported the marketing team by building product to fit the brand message and provided information for on-line and print advertising.
• Increased Special Sales wholesale shipment from $2 million to $4.5 million from 07-08 and increased margin by 3%.

Washington, DC, US

• Achieved and maintained $4 million per quarter of commercial units by scheduling on-air inventory.
• Acted as a liaison between sales, programming, finance, pricing & planning, marketing, and editorial depts.
• Developed relationships with buyers at Carat, Active Media, Mediacom, Hill Holiday and various agencies.
• Built media plans and brainstormed customized sponsorship ideas for Upfront and Scatter Markets.
• Executed added value sponsorships quarterly and annually (Tune-Ins, Billboards, Tagged Short-Form).
• Negotiated rates with clients that included problem solving, multi-tasking, and time management skills.

New York, NY, US

• Interviewed, reported, transcribed, and performed general office duties.
• Worked with photography team on layout and editorial input for the magazine.
• Reported on upcoming films by interviewing the cast and organizing and presenting the information to the head writers.

Bachelor Of Arts, English, Spanish

Certification, Web Page, Digital/Multimedia And Information Resources Design

Spanish Language And Literature

Diploma, English Language And Literature/Letters