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Innovative and strategic sales leader with a proven track record of exceeding goals and growing revenue in a highly competitive and quickly changing, media environment. Media industry focus: digital, newspaper, magazine, direct mail, and multi-platform event sponsorshipsProven track record in highly competitive market segments, such as: social media, search engine marketing, SEO, digital network display, email marketing, website management, yellow pages, wireless, newspaper, mobile advertising, locator services, online directories, magazine, and consumer events
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Regional Director Enterprise SalesYelp Jan 2022 - PresentSan Francisco, Ca, Us -
Director Of Advertising SalesStar Tribune Jul 2017 - Jan 2022Minneapolis, Mn, UsInnovative and strategic sales leader with a proven track record of exceeding goals and growing revenue. Core competencies include: employee engagement, creative problem solving skills, strong communication and leadership skills, ability to build strong relationships within senior levels of internal departments and external organizations and have the ability to create a culture of accountability and ownership.Responsibilities include:* Manage and grow advertising revenue for Major Retailers, National, Regional and local account base* Attract, hire and retain top level sales talent and manage performance effectively* Develop strategic sales plan for team and keep it live throughout the year* Prioritize and manage department time, budgets, resources and selling activity effectively* Find, assess, recommend, and implement new initiatives and products that will grow print, digital, and event revenue* Oversee development of relationships and account plans with key clients and prospects* Provide revenue forecasts, sales activity reports and pipelines -
Advertising Sales ManagerStar Tribune Jul 2014 - Jan 2022Minneapolis, Mn, UsStar Tribune is the Upper Midwest’s largest integrated media company, defining and reaching audiences in Minnesota and around the world. With the region’s most-visited website, one of the largest-circulation newspapers in the country, a range of digital and home-delivered advertising solutions, the popular Vita.mn arts/entertainment brand, and numerous mobile and tablet apps, we touch more consumers than any other Minnesota media brand. Our Advantage audience platform complements the reach of Star Tribune to help you find your most profitable customers online, wherever they may be. We deliver data-targeted advertising across display, mobile, video, e-mail and search platforms worldwide. Whether your customers are local to Minnesota or are spread around the globe, we can find them and deliver your message.How can I help your business grow? -
Account Executive Iii, Major Accounts (Promoted From Retail Accounts)Star Tribune Apr 2007 - Jul 2014Minneapolis, Mn, UsStrategic advertising consultant for major retail, national, regional, and local advertisers with focus on developing multi-platform marketing plans that deliver positive results for new and existing clientsDigital and print sales of Star Tribune, StarTribune.com, paid search, network digital display, niche entertainment weekly, as well as shared and direct mailPartnership sales approach, working and developing relationships with high level decision makers and business ownersThorough customer analysis to understand demographic targets, competitors, trends, and unique selling point to develop go to market strategy with effective and efficient advertising plansPersonal management of annual sales plan to ensure achievement of year on year sales goal with aggressive new prospect targetingProvide a high level of customer service to existing customers, while pursuing growth opportunities within accounts and prospecting new businesses to grow market share for the Star TribuneSales Success:Exceeded annual revenue quota in 2008, 2009, 2010, 2011, and 2013 -
Senior National Sales ExecutiveGreenspring Media Jul 2005 - Apr 2007Launched the Luxury Home Tour in new, undeveloped markets through cold calls to all levels of entries, sponsors, and print advertisers (national and local). Markets included: Indianapolis, Charlotte and PhoenixNational and local company relationships: Marvin Windows, Bentley, Wachovia Securities and Williams Sonoma HomeMaintained and managed on-going relationships with all contacts in markets to drive residual, year-over-year businessFacilitated business partnerships between advertisers, sponsors and luxury custom home builders to aid in driving business partner growthPromoted from National Account Executive to Senior National Sales Executive in 1 year Trained and mentored new Account Executives
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Premise Sales AssociateVerizon Information Services Jun 2002 - Jul 2005UsFortune 8 Company with over 3.6 billion in annual sales (www.superpages.com)Responsible for direct sales of advertising programs in yellow page print and online directories to small, medium, and large businesses via cold calling and networking Spent 65% of time establishing new client relationships and 35% of time servicing and expanding existing account baseSales Success:Attained 150% of quota for internet sales, 2002Attained 120% of quota for internet sales, 2003Attained 140% of quota for internet sales, 2004Ranked #2 Sales Consultant out of 40 representatives in Minneapolis market -
National Sales Account ManagerGeckobyte Aug 2001 - Jun 2002UsOnline sales including: custom and template based websites, website management programs, locator services, mapping and other Internet marketing programs via cold calling franchise corporations, and individual franchisees -
National Retail Account ManagerAt&T Wireless - Metrocall Wireless Jul 1998 - Jul 2001Highest level Sales position in the company with only 2 available positions within an organization of over 1600 sales representativesEfficiently managed and retained existing base of national retail accounts, including: Ritz Camera, AT&T Wireless, and WalgreensConsistently exceeded 100% monthly quotas for add-on sales and new business
Bridget Gaffney Skills
Bridget Gaffney Education Details
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University Of Wisconsin-Eau ClairePsychology -
University Of South CarolinaBachelor Of Arts (B.A.) -
White Bear Lake
Frequently Asked Questions about Bridget Gaffney
What company does Bridget Gaffney work for?
Bridget Gaffney works for Yelp
What is Bridget Gaffney's role at the current company?
Bridget Gaffney's current role is Strategic Sales Leader.
What is Bridget Gaffney's email address?
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What is Bridget Gaffney's direct phone number?
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What schools did Bridget Gaffney attend?
Bridget Gaffney attended University Of Wisconsin-Eau Claire, University Of South Carolina, White Bear Lake.
What are some of Bridget Gaffney's interests?
Bridget Gaffney has interest in Social Services, Children, Civil Rights And Social Action, Poverty Alleviation, Human Rights, Health.
What skills is Bridget Gaffney known for?
Bridget Gaffney has skills like Advertising, Email Marketing, Advertising Sales, Online Advertising, Account Management, Cold Calling, Selling, Sales, Marketing, Sem, Online Marketing, Social Media Marketing.
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