Bridget Reilly Email & Phone Number

Philadelphia, Pa, Us

New York, Ny, Us

Wilmington, De, Us

- Winner of 2019 Marketing Elite Performer award. - Creative brand builder and marketing leader capable of big-picture planning with detail-focused execution. - Uses data-driven consumer research and post-campaign analytics for an end-to-end understanding of customer behaviors, business needs, and informed future planning. - Skilled, concurrent project management (via SmartSheet, BaseCamp, and MS 365 suite) of creative initiatives, acquisition marketing/integration, B2C program development, B2B/corporate PR, national-level sponsorships, as well as department budgeting, reporting, and culture-building events. - At home leading or participating in multi-disciplinary teams including include c-suite stakeholders, plus internal leaders in finance, analytics, and operations.

Wilmington, De, Us

Leveraged B2B and B2C creative experience to deliver messaging in traditional and digital consumer spaces, such as: - Onsite chat scripting for 15+ brand websites renewed seasonally with supplemental campaign scripting. - Engagement scripting for call centers, inside sales and concierge teams, in-home sales teams, and technicians. Included seasonal, campaign-specific, and best practices-training) - Radio: 50+ direct response scripts for live endorsement and pre-recorded campaigns across 20+ stations in 5-8+ MSAs each month - Direct mail: Monthly long-form direct response sales letters customized by brand and distributed to existing and new customer lists. Used in-house analytics in post-campaign analysis to inform future offers and content development.Leveraged internal business management experience to own and establish: - Development of company-wide messaging for the executive team via internal email and video. - Brand guidelines covering tone and voice, company histories, plus points of differentiation for a core group of 5 brands active in 4 key MSAs. - Campaign launch presentations to sales and internal customer management teams. - Internal leadership communications, external press release templates for acquisition communications to the family of brands. - Introduction and adoption of Basecamp project management platform to meet growing needs for communication and more flexible collaboration.

Lancaster, Pa, Us

- Led content strategy for US and EU-based B2B brands, including Glatfelter Paper, NORA flooring, Sto Building Solutions, Assa Abloy, and others. - Developed a broad range of deeply-researched content for all levels of brand execution, such as traditional white papers, paid placement, print advertising. - As this role expanded, new opportunities arose to work in digital spaces, including virtual booth experiences using Microsoft Hololens.

Following a relocation from Ireland to the United States, I continued to consult at a senior level for Fusioneer's digital marketing teams. Through a mix of remote and in-office collaborations, I delivered: - Consumer behavior, competitor and brand research - Ongoing content and creative development for seasonal campaigns - Growing contributions to onsite content as well as active social media management

As part of this Dublin-based team, I collaborated with a cross-functional suite of marketers, brand managers, and digital developers to plan, build, and execute targeted creative campaigns that served a diverse, global customer base. Key focuses included: - End-to-end delivery of targeted email campaigns, from drafting content and working with the design team, to building audience lists via Fusioneer's proprietary CRM and site-management platform. - Campaign analytics and quarterly reporting of consumer behaviors, trends, and data. I compiled, managed, and presented data drawn from the Fusioneer platform and Google Analytics. - Establishing internal brand guidelines for tone and voice; proofing and content review process. - Planning and collaboration on yearly campaign calendar and creative - Branded content development for onsite blogs, social media, press releases - Optimization of onsite real estate to market key business channels. Multi-stage project delivery included collaborations with with development team for management and reporting tools; partnership with creative team to draft catalogue of site banners and animations; c-suite level reporting on KPIs.

As a contract copywriter I continued to work with US and Irish clients to deliver creative content on and offline - from full site edits for design firms and medical clinics, to daily blogging for websites including Yelp and HelloMetro.

New York, New York, Us

With experience on both sides of client service, I delivered creative (and award winning) results for a broad client list. Responsibilities included leading brainstorming sessions, casting and direction for radio, brand development and more.

New York, Ny, Us

Managing recruitment advertising for financial institutions, healthcare, technology companies and more, I developed and executed national campaigns through collaboration with an in-house design team to deliver on-brand collateral in print and online.

New York, Ny, Us

Working closely with account management teams, I managed the development of on-brand print and online advertising for clients in finance, healthcare, media and more.