Bridget Robinson, Aif®, Cfs® Email & Phone Number

Associate of Lincoln Investment, Registered Investment Adviser, Broker Dealer, Member FINRA / SIPC. www.lincolninvestment.com Capital Analysts of New England, Inc. and the above firm are independent and non-affiliated.

Quincy, Ma

Waltham, Ma

Boston, Ma

*Develop demand generation program objectives, targets, tactics, and metrics and define processes to drive customer acquisition success.*Initiate and manage lead nurturing programs to accelerate prospect movement through the demand generation funnel.*Email campaigns – Develop and execute email campaigns for lead generation and lead-nurturing activities.*Webinar program support – Determine online event topics, drive attendance, manage logistics, and track success metrics.*Event marketing – Work with events team to create event marketing strategies, produce signage, event collateral, and promotions.

Newton, Ma

 Manage all aspects of the planning and execution of approximately 30-35 events each year. Events include conferences, webinars, seminars, advisory board meetings, and technology summits. Specific tasks include:• Researching and qualifying event opportunities• Submitting presentation proposals – workshops, sessions • Pre-conference planning – campaigns, email blasts, direct mail• Managing all logistics• Providing onsite oversight• Managing follow-up activities Generate at least 150 sales leads each month  Track ROI through Salesforce and Marketo Manage budget requirements to keep events at or below budget  Create and disseminate approximately 10-15 targeted email blasts and monthly updates through Marketo Create, manage, and implement at least 16 updates per month of itslearning’s Social Media presence (Facebook, Twitter, Pinterest, Linked in) to increase social following and engagement  Maintain and update website content on CMS (CMS light) Participate on weekly planning meetings with global corporate marketing team Support marketing and sales teams in creating key messages around the solution to drive brand, value and sales Assure that all employees have effective marketing collateral

Newton, Ma

Coordinate Event Management (tradeshows, seminars, advisory meets, technology summits)· Pre-conference planning, event set-up, campaign initiation, submit presentation proposals, work with field sales to determine needs · Pack and ship all collateral for events, book event space and coordinate attendance of staff, ensure all details are complete · Support on-site at itslearning events and coordinate follow up activities· Support the marketing department in researching and effectively communicating information to the education market to drive itslearning brand, value and sales. · Create, manage, and implement schedule of updates for itslearning ‘s Social Media (Facebook, Twitter, Blog), events website and provide necessary communications to internal staff.· Work with Field Sales Teams to provide adequate and proper marketing materials as needed (shirts, name badges, business cards, catalogs, sales literature)· Acquire and integrate education industry knowledge

Greater Boston Area

 Research and discover potential sales opportunities through various channels including social and professional networking. Cold call to develop new relationships with clients. Negotiate with potential clients to reach a sales agreement Assist in the creation of the client's online feature. Manage and sustain relationships with established accounts Utilized Salesforce to manage accounts

Durham, Nh

Work on power point presentations for Alumni eventsSet up meetings and events for alumniPerform office tasks: emails, using databases, mailings, designing buttons/badges for events, updating Whittemore School of Business and Economics webpage

Durham, Nh

Marketed for UNH by giving tours of campus and information sessions Strengthened public speaking Organized the Student Admissions Representative program for the coming academic year by planning orientation programs, editing the manual, and helping to create a data base of all members Carried out office duties

Quincy, Ma

Shadowed a financial planner and his assistants, learned how to use certain programs such as MorningStar and put together quarterly reports and mailingsNetworked with other financial planners to feel out the field Carried out office administrative duties using Microsoft Office Suite

Bachelor Of Science, Major: Business Administration: Marketing Minor: Communication

Activities and Societies: Student Representative, Hall Council member, Student Senator, Orientation Leader, member of the Sales Club.

Business Administration: Marketing

Activities and Societies: Study Abroad

Education record

Activities and Societies: Varsity Basketball (Captain), Soccer (Captain), Track SADD- Students Against Drunk Driving, Amnesty.