Bridget Jacobs Email and Phone Number
Bridget Jacobs work email
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Bridget Jacobs personal email
Results-driven consumer insights professional with over 15 years of experience driving product innovation and brand growth through strategic insights. Proven track record of leading holistic, high-impact research initiatives to foster a consumer-centric mindset for the organization. Strong collaborator and communicator, adept at building relationships with internal partners as well as external research agencies. Passionate innovator dedicated to leveraging consumer insights to unlock business growth. Areas of Expertise:• Consumer Insight• Qualitative and Quantitative Research• Brand Health and Equity Tracking• Syndicated Research• Cross-functional Collaboration• Ethnographies• Design Thinking • Consumer Segmentation & Needstates• Jobs-to-be-Done • Demand Driven Innovation• Innovation Coaching• New Product Development• Whitespace Identification• Consumer Trends• Creative and Communications Evaluation
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Senior Manager, Consumer InsightsKimberly-Clark Sep 2023 - PresentIrving, Tx, Us
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Senior Manager, Consumer Insights & StrategyTyson Foods Apr 2022 - Sep 2023Springdale, Ar, Us -
Global Associate Director Of Consumer Insights & Market ResearchCronos Group Apr 2021 - Jan 2022Toronto, Ontario, Ca• Implemented ongoing market tracker for the US CBD category to measure brand health, evaluate the competitive landscape and identify changes in consumer sentiment to drive brand strategy for Lord Jones and Happy Dance. • Designed and integrated advanced analytical concept testing, qualitative insights and foundational A&U studies to develop US CBD innovation strategy and 5-year product pipeline for Lord Jones and Happy Dance. • Developed and executed consumer learning plan to prepare for the launch of a new brand into the adult recreational use market in Canada, validating concepts focused on addressing category whitespace and capturing incremental consumers for Cronos. -
Senior Manager, Consumer Insights & Strategy, Breakthrough InnovationThe Kraft Heinz Company Apr 2019 - Apr 2021Chicago, Il, Us• Managed qualitative ethnographies and quantitative primary research to develop a demand landscape and consumer segmentation to define and shape the strategic innovation growth platform.• Led holistic consumer research plan from initial insight identification through product and package testing and final offering validation to forecast the national launch of Just Crack an Egg Omelet Rounds delivering $27 million NSV in year one.• Directed KHC Trends Program consisting of multiple partnerships totaling over $2.3 million in contracts to deliver key insights essential to enterprise-wide strategy development and planning across all brands as well as innovation. -
Manager, Consumer Insights & Strategy - Breakthrough InnovationThe Kraft Heinz Company Apr 2018 - Apr 2019Chicago, Il, Us• Created and implemented research plan to develop a consumer-centric breakfast brand innovation platform and communication strategies delivering on convenient and healthy meal options – including brand, product and packaging testing. • Instituted an intrapreneurial approach to launch new products by establishing automated trend identification tools to detect highly incremental innovation opportunities by leveraging in market proof of concept. • Established Agile Testing Toolkit with accelerated methods and strategic partners to answer key questions earlier, faster and more accurately across the innovation development process to fast-track high potential launches.
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Consumer Insights Manager, InnovationJohnsonville Sausage Feb 2016 - Apr 2018Sheboygan Falls, Wisconsin, Us• Designed and executed multistage consumer research plan, leveraging qualitative and quantitative primary research as well as secondary market data, to define innovation platforms and 3-5 year pipeline strategy. • Validated new product launches valued at over $100MM across 5 years to launch Johnsonville brand into the Refrigerated Meats Snacking category with high incrementality to the existing business. • Conducted consumer research to inform the creation of a strategic Limited Time Offer program delivering five million pounds of product to the fresh sausage business in year one with continued development of rotational flavor SKUs for year two. -
ConsultantEuromonitor International Feb 2015 - Feb 2016London, England, Gb• Managed customized market and consumer research initiatives for clients to inform their strategic business initiatives and innovation platforms.• Designed and executed global research projects including client communications, research design, analyst management, and integrated analysis to provide business intelligence across a variety of industries.• Synthesized qualitative insights and quantitative data to deliver a cohesive consumer story, brand-specific implications and impactful recommendations for the client’s innovation strategy. -
Consumer Insights ManagerSensient Technologies Corporation Sep 2013 - Dec 2014Milwaukee, Wi, Us• Led Trends to Taste program to employ forward-thinking consumer trends analysis to the flavors industry; delivered insights and new product development inspiration for customers such as Constellation Brands, Starbucks, Miller-Coors and The Coca-Cola Company.• Managed syndicated research contracts with IRI, Mintel and Euromonitor; led integration of secondary data and insights into business strategy planning.• Utilized primary and secondary research to create compelling marketing collateral based on consumer insights and category trends; created compelling value propositions for the customer to drive flavor and ingredient sales. -
Innovation Insights ManagerMars - Wrigley Jan 2012 - Sep 2013Chicago, Illinois, Us• Designed, executed, and analyzed qualitative and quantitative research across the $1.3 billion North America confections portfolio; uncovered insights and translated them into actionable recommendations for the innovation team to launch eleven new products/packages across the Starburst, Skittles, Lifesavers and Altoids brands.• Reversed the decline in Starburst brand franchise by identifying consumption barriers and brand whitespace, addressing technical feasibility and consumer acceptability and validating product and package for the highest scoring confections concept, to launch new sub-brand, Starburst Minis, resulting in over $27 million NSV in year 1.• Managed external vendors for primary research, led internal ideation sessions and analyzed secondary data to build the future 3-5 year confections innovation product pipeline. • Implemented a process to efficiently validate line extensions, including concept identification, product performance and brand fit; this process is currently used as a best practice for all confections and mints brands to deliver on consumer needs as well as brands’ rotational strategies. -
Product Development ScientistMars - Wrigley Jul 2007 - Jan 2012Chicago, Illinois, Us• Brought seven products to market through competitive analysis, concept development, prototype creation, consumer testing, manufacturing feasibility, and ongoing quality improvements after national launch.• Proactively identified new ingredient and manufacturing technologies to deliver on consumer insights, category whitespace and brand strategy to create a 3-year innovation pipeline.• Managed R&D members of the cross functional business team to deliver innovation projects on time, within budget, and exceeding success criteria.
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Innovation InternWrigley May 2006 - Aug 2006Chicago, Illinois, Us
Bridget Jacobs Skills
Bridget Jacobs Education Details
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Northwestern University - Kellogg School Of ManagementDesign Thinking -
Northwestern University - Kellogg School Of ManagementMarketing; Management And Organizations
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University Of Wisconsin-MadisonFood Science
Frequently Asked Questions about Bridget Jacobs
What company does Bridget Jacobs work for?
Bridget Jacobs works for Kimberly-Clark
What is Bridget Jacobs's role at the current company?
Bridget Jacobs's current role is Consumer Insights, Market Research & Innovation Strategist.
What is Bridget Jacobs's email address?
Bridget Jacobs's email address is br****@****oup.com
What schools did Bridget Jacobs attend?
Bridget Jacobs attended Northwestern University - Kellogg School Of Management, Northwestern University - Kellogg School Of Management, University Of Wisconsin-Madison.
What skills is Bridget Jacobs known for?
Bridget Jacobs has skills like Customer Insight, Product Development, Cross Functional Team Leadership, Consumer Products, Project Management, Market Research, Product Innovation, Fmcg, Segmentation, Consumer Behaviour, Business Insights, Commercialization.
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