Bridget Jacobs Email & Phone Number

Irving, TX, US

Springdale, AR, US

Toronto, Ontario, CA

• Implemented ongoing market tracker for the US CBD category to measure brand health, evaluate the competitive landscape and identify changes in consumer sentiment to drive brand strategy for Lord Jones and Happy Dance.
• Designed and integrated advanced analytical concept testing, qualitative insights and foundational A&U studies to develop US CBD innovation strategy and 5-year product pipeline for Lord Jones and Happy Dance.
• Developed and executed consumer learning plan to prepare for the launch of a new brand into the adult recreational use market in Canada, validating concepts focused on addressing category whitespace and capturing.

Chicago, IL, US

• Managed qualitative ethnographies and quantitative primary research to develop a demand landscape and consumer segmentation to define and shape the strategic innovation growth platform.
• Led holistic consumer research plan from initial insight identification through product and package testing and final offering validation to forecast the national launch of Just Crack an Egg Omelet Rounds delivering.
• Directed KHC Trends Program consisting of multiple partnerships totaling over $2.3 million in contracts to deliver key insights essential to enterprise-wide strategy development and planning across all brands as well.

Chicago, IL, US

• Created and implemented research plan to develop a consumer-centric breakfast brand innovation platform and communication strategies delivering on convenient and healthy meal options – including brand, product and.
• Instituted an intrapreneurial approach to launch new products by establishing automated trend identification tools to detect highly incremental innovation opportunities by leveraging in market proof of concept.
• Established Agile Testing Toolkit with accelerated methods and strategic partners to answer key questions earlier, faster and more accurately across the innovation development process to fast-track high potential.

Sheboygan Falls, Wisconsin, US

• Designed and executed multistage consumer research plan, leveraging qualitative and quantitative primary research as well as secondary market data, to define innovation platforms and 3-5 year pipeline strategy.
• Validated new product launches valued at over $100MM across 5 years to launch Johnsonville brand into the Refrigerated Meats Snacking category with high incrementality to the existing business.
• Conducted consumer research to inform the creation of a strategic Limited Time Offer program delivering five million pounds of product to the fresh sausage business in year one with continued development of rotational.

London, England, GB

• Managed customized market and consumer research initiatives for clients to inform their strategic business initiatives and innovation platforms.
• Designed and executed global research projects including client communications, research design, analyst management, and integrated analysis to provide business intelligence across a variety of industries.
• Synthesized qualitative insights and quantitative data to deliver a cohesive consumer story, brand-specific implications and impactful recommendations for the client’s innovation strategy.

Milwaukee, WI, US

• Led Trends to Taste program to employ forward-thinking consumer trends analysis to the flavors industry; delivered insights and new product development inspiration for customers such as Constellation Brands, Starbucks.
• Managed syndicated research contracts with IRI, Mintel and Euromonitor; led integration of secondary data and insights into business strategy planning.
• Utilized primary and secondary research to create compelling marketing collateral based on consumer insights and category trends; created compelling value propositions for the customer to drive flavor and ingredient.

Chicago, Illinois, US

• Designed, executed, and analyzed qualitative and quantitative research across the $1.3 billion North America confections portfolio; uncovered insights and translated them into actionable recommendations for the.
• Reversed the decline in Starburst brand franchise by identifying consumption barriers and brand whitespace, addressing technical feasibility and consumer acceptability and validating product and package for the highest.
• Managed external vendors for primary research, led internal ideation sessions and analyzed secondary data to build the future 3-5 year confections innovation product pipeline.
• Implemented a process to efficiently validate line extensions, including concept identification, product performance and brand fit; this process is currently used as a best practice for all confections and mints brands.

Chicago, Illinois, US

• Brought seven products to market through competitive analysis, concept development, prototype creation, consumer testing, manufacturing feasibility, and ongoing quality improvements after national launch.
• Proactively identified new ingredient and manufacturing technologies to deliver on consumer insights, category whitespace and brand strategy to create a 3-year innovation pipeline.
• Managed R&D members of the cross functional business team to deliver innovation projects on time, within budget, and exceeding success criteria.

Chicago, Illinois, US

Certificate, Design Thinking

Master Of Business Administration (Mba), Marketing; Management And Organizations

Bs, Food Science