Support international partner offices with project execution regarding secret shopping, loss prevention, audits, and field forms.Client support and program implementation within multiple database platformsEnd user management and guidanceClient management and communication Contract negotiationsVendor/partner issues and communicationsReporting and billingEnsure program execution on strict pre-determined timelinesSecondarily responsible for company website rebuild- Managing all vendor relationships and communications- Content management and evaluation- Launch timelines and updates

Provide strategic marketing expertise on a contractual basis for various Health, Beauty, Wellness and Personal Care productsWork to develop and detailing of brand messaging/developmentCreating Digital, TV, Radio, and Print content that coincides with current/target audience demographics while utilizing strategy, creative thinking, as well as data analysisUnderstand and evaluate the effectiveness of various sell-through mechanisms

Responsible for growing advertising revenues through the consultative sale of both print and digital solutions including newspaper, specialty publications, direct mail, digital display, SEO, PPC, social media, mobile, website development and local services. Maximize revenue potential to meet company/business objectives by utilizing consultative sales skills coupled with strong analytical and research capabilities to develop multi-media proposals and presentations to potential clients. • Work independently to identify, propose and present multi-media solutions to existing and prospective clients in New England.• Engage and strategize with advertising clients to demonstrate Wicked Local’s value proposition and how we can assist them in meeting their marketing objectives through a variety of digital products and services.

• Networks via social media, trade organizations and industry events to identify new prospects• Work with assigned current FaceTime clients, past clients and past presented proposals to generate additional revenue• Work with trade organizations to obtain free press/editorial and to promote key FaceTime staff as sources of expertise• Liaise with other executive heads on the implementation of the company’s strategic and operational plans• Develop, review and report on the business development division’s strategy, ensuring the strategic objectives are well understood and executed• Impact the profitability of the company through ensuring successful growth of profitable accounts• Develop and lead business development in sourcing, managing and implementing new business opportunities via referral channels and other strategic alliances• Ensure efficient and effective marketing, advertising and promotional planning• Maintain and develop organizational culture, values and reputation in its markets and with all staff, customers, suppliers, partners and regulatory official bodies

Build rapport, understand needs, provide solutionsEstablish brand awareness and recognition of new division for FaceTimeWork with creative department to create sales collateral that is relevant to services offered and attractive to prospective clientsWork with digital marketing team to develop relevant online content for SEO and SEM and highlights core competenciesDevelop referral programs with other vendors to help expand client portfolio Utilize social media platforms to increase industry reach and brand awarenessAttend industry related events, trade shows, and exposSponsor eventsMeet and offer speaking services for industry professionalsRepresent company

Maintain current contracts with reporting, client interaction, billing, optimizations, creative swaps, and new product introductions as availableWork with team and client to optimize CPC, CPM, and CPL campaigns.Study response to ad placements and modify all according to IAB standardsAdhered to SLAs that were either standard or customized for individual clientUp-selling and renewalsAd network developmentWork with ad networks to increase overall eCPM over REALM network operated by LPSUnderstand and monitor traffic fill ratios in conjunction with trafficking team inevitably helping to maximize revenue potentials throughout the networkCommunicate changesand negotiate stronger rates with longer commitment contracts from ad networksAccept/Reject new advertisers based on pre-determined criteria established between LPS and the client

Sold CPM, CPL, and CPC media buys as well as Fixed Integrations while adhering to IAB StandardsWorked to develop brand awareness through social networking events predominantly in NYC and Boston, cold-calling, warm-calling, search in Ad Database and mass emailing efforts to connect with prospective clients.Developed collateral with collaborative team to distribute externally to clientsWorked directly with national advertisers and digital agencies to provide quotes, presentations, analytics, and information pertinent to campaigns Webinar and in-person presentations for any number of participants outlining product offeringKept detailed logs of client interaction in Salesforce

Organize and accommodate video production staff for MLB, college football, and college baseball broadcastsMaintain and nurture relationships with stadium staff, security, and managementEnsure all OSHA compliances were met and adhered toKept talent and staff on point to maintain strict production schedules

Maintained and renewed $3MM worth of contractsSold additional revenue of $350,000 to both new and existing clientsResponsible for owning every product line on the contract. This is inclusive of coordinating with appropriate parties on products such as Email, Lender Directory, Fixed Integration, Print, and other Display related products to ensure successful implementationProvided up sell and optimization suggestions to clients for CPC, CPM, and CPL campaignsEnsured service levels complied with customer expectations Utilized analytical skills to determine the pacing and performance of advertiser ad program. Recommended creative suggestions to improve client’s CTR Ensured client and internal departments have necessary reporting for both ROI analysis and billing purposes

Manage campaigns for direct mail clients Daily client contact to ensure current and future campaign executionEnter client specs into data base and create production tickets that travel with the print jobTrack any stock orders for new and existing orders per clients specificationsQuality print control for paper stock, ink color and quality, and binderyProofing clients instruction and copy to ensure information accuracyInteract with various departments to keep communication lines open (data processing, inventory, shipping/receiving, printing, bindery, and billing)