Scaling businesses with designs that convert and delight.

• Contributed to building components and documentation for Macquarie's universal design system, ensuring consistency, accessibility and scalability across digital products and experiences.

• Designed and developed human-centred digital employee experience products, ensuring intuitive and engaging interactions through a customer-centric approach.• Led extensive research and user testing to inform and validate design decisions, utilising data and user feedback to continuously iterate and improve designs.• Collaborated with cross-functional agile teams to deliver cohesive and effective digital solutions.• Facilitated co-design workshops, encouraging collaboration and diverse input to drive innovative solutions.• Ran Human-Centred Design (HCD) training sessions to empower teams with user-centric design principles.• Aligned design goals with business and stakeholder objectives, driving digital transformation and enhancing employee engagement.

• Excelled at understanding and addressing customer needs, ensuring personalised and delightful experiences and beauty consultations at Sephora.• Sought and utilised customer feedback to continuously improve service and product offerings, to craft exceptional customer experiences whilst exceeding sales targets.

• Designed engaging promotional graphics and posts. Effectively managed and scheduled marketing content across various social media platforms, driving brand engagement and promoting ICL's products.

• Spearheaded digital marketing strategies, leading a team to develop innovative campaigns, driving brand awareness and engagement to promote and elevate the UNSW Business Society's initiatives and events.• Collaborated across 9 portfolios to create engaging, valuable and innovative multimedia content, including videos, infographics and other social media posts.

• Created innovative and engaging promotional content including cover photos, infographics, merchandise, social media posts and videos to deliver value to the wider student body, reaching 13,000+ students.• Applied design and editing skills using Adobe Creative Suite.

• Cultivating a passion for music and fostering creativity through personalised music lessons, empowering students of all ages to develop their musical talents and providing a supportive, engaging learning environment.

• Driving meaningful impact by connecting with donors through effective and persuasive communication to drive successful fundraising campaigns and support charity organisations.