Bridgette Hall Email & Phone Number

• Create content and bespoke events for industry-leading C-Suite leaders• Take a lead on HRD and Asia verticals to write articles, conduct interviews, chair panels and design events for CEOs, HRDs, CFOS and NEDs• Chair panels and one-to-one interviews at Criticaleye events• Create agendas, recruit speakers and deliver content for an audience of C-suite executives• Build relationships across the business including BD and advisory targets• Write long-form features and other articles on topics around leadership, transformation, performance and other business trends• Editorial process, work closely with the marketing and events team to proof all external communications

• Led the delivery and expansion of various digital media projects including podcasts, videos, webinars, physical events and live-streaming• Developed content and audience growth strategies across MI and HRO’s multimedia products and social media, focusing on organic audience growth, user retention, engagement, reach, and loyalty• Achieved +43% increase YoY in page views for HRO in first 10 months as Deputy Editor• Client liaison and project management for custom content creation• Grew the readership and brand value of HRO and MI in North Asia, drove advertisement revenue growth• Led the editorial process for HRO with particular attention to quality, deadlines and budgets• Communicated progress to targets for audience measurement, product quality and adherence to deadlines to the top management team each month

• Led, managed and executed all video content and strategy for the STYLE team at the SCMP. STYLE video views across all social media platforms grew from 1.6 million yearly views in 2018/19 to over 38 million yearly views in 2020/21• Produce, shoot and edit feature videos• Created production schedules for every step of video production• Pitched and developed story ideas for programming to engage target audiences and hook advertisers• Oversaw day-to-day operations to create daily video content, specialising in a range of lifestyle topics• Commission and managed video freelancers, observed tight deadlines and strict budget controls to streamline costs• Data analysis and growth strategy to establish STYLE audience from 200 YouTube subscribers to over 20,000 subscribers in 2021

• Multimedia Journalist, The Associated Press• Multimedia Journalist, Agence France-Presse• Multimedia Journalist, Hong Kong Ski Team and Club Med• Multimedia Journalist, i24 eNCA

Master Journalism, Journalism

Bachelor In Journalism