Bridgette Hanning Email & Phone Number

Irvine, Ca, Us

Orange County, California

Account Management and Project Work for: Brandtailers, Ink, Experian, Quigley-Simpson, The Buddy Group, Merck Pharmaceuticals, Lowe’sPro Bono: OC for Darfur, OC for Climate Change, Living Ubuntu, The Little Red Dog RescueAccomplishments• Developed pitch strategies for RFPs and new business presentations winning new clients for several ad agencies and businesses• Presentations, event planning, and collateral development for Living Ubuntu, a non-profit organization that helps survivors of severe trauma, OC for Climate Change, and OC for Darfur, a genocide awareness and prevention non-profit • Designed all POP signage, catalogs, brochures (in English and Spanish) that appear in closet door kiosks in 600 Lowe’s locations nationwide•. Created and produced an interactive video which attracted over 400 new medical practices, sales reps, and customer service personnel resulting in a 33% reduction in user errors Primary Responsibilities• Supervise and design interactive and POP marketing and advertising (B2B and B2C) campaigns • Develop and pitch marketing strategies using a variety of digital, interactive, social, and traditional media • Compose and manage digital, social, and traditional mass communications (e.g., press releases, web content, blogs, newsletters)• Develop business strategies based on extensive quantitative/qualitative research • Conduct live training presentations• Manage project estimates, budgets, and billing• Create competitive analysis reports• Conceptualize, design, optimize, and execute digital and traditional media

Orange County, California Area

Clients: Chevrolet, Hyundai, CSuite Financial, P4D, Neotech Vinyl Developed and won several new lines of business which also created several new revenue streams of business for this thriving agency. Created the strategy, planning, and execution of a wide variety of successful branding, website development, digital, social media, PR, and integrated marketing campaigns on behalf of clients. Created operational and account processes for non-auto business. Sourced and hired external vendors and talent and nurtured internal teams. Within three months, developed, created, and executed several non-auto line of business services for the agency that generated $100K worth of revenue in direct business.• Within two weeks created, wrote all copy, and launched a WP website • Created strategic services in branding, website design/development, PR, SEO/SEM, and social media• Built, coached, and supervised creative and account teams using existing resources and external industry contacts• Developed, created TV/Radio scripts and executed OTT campaigns that included integrated digital CTV, streaming audio, and display campaigns for auto clients

Newport Beach, California

Clients: NORMS, Shari's, Coco's, Carrows, Urbane Cafe, California Fish Grill, The Rock, Henkel Electronics, Nature's Select Pet Food, Laguna Woods Village, Galaxy Cinemas, WeeSchool, and RADD Developed the strategy, planning, and execution of a wide variety of successful branding, digital, social, PR, and integrated marketing/ad campaigns on behalf of clients in a wide range of industries. Hired and built talent. • Created and executed a Hunger Action Month matching-funds campaign that provided meals for up to 620,000 people. The campaign spanned three brands and benefitted 24 food banks located in 8 states • Sourced over 22 viable, skilled internal team members, vendors, talent, and client executives to help grow the agency and our clients’ business• Built highly-skilled teams to pitch and win new business for the agency• Successfully created, planned, and launched several, multi-day, well-attended restaurant grand openings complemented by clever, integrated ad campaigns which built brand awareness and significantly increased foot traffic• Sourced, hired, and collaborated with website programming engineers in to build two complex, intuitive, responsive, enterprise websites. (Site platforms included PHP, Laravel, Pyro, Bootstrap, Javascript, HTML, C#, .net, WordPress) and included the integration of third-party CRM systems including Salesforce

Irvine, Ca

Clients: Time Warner Cable Business Class, Pulmuone FoodsAccomplishments• Successfully managed and delivered 20 integrated projects within budget within 4 weeksPrimary Responsibilities• Liaison between client, art director, project manager and creative team from conception through execution and debriefing on all deliverables needed for digital banners, landing pages, micro sites, emails, and direct mail • Ensure accuracy of all copy and variables and act as a brand steward for TWCBC• Effectively and accurately communicate client directions and direct the successful development of all advertising campaigns• Develop and manage trusted client, team, department head relationships throughout the project lifecycle

Irvine, California

Clients: Nationwide Automotive Dealers, Internal Division Leaders, Enterprise Event Planning Executives Accomplishments• Within six months, I managed and delivered over 288 projects for 28 events within budget, on or before deadline • Instituted key reporting and communication procedures (creative briefs, contact reports, status reports, cost analysis, and debriefings) that made departmental communications clearer, more accessible and efficient for my clients, executives, and team membersPrimary Responsibilities• Liaison between client, art director, project manager, vendors, and creative team from conception through execution and debriefing on all deliverables needed for events with up to 1000 participants • Ensure accuracy of all copy and variables and act as a brand champion for several divisions• Effectively communicate client directions and direct the successful development of all marketing materials• Develop and manage trusted client, team, department head relationships throughout the project lifecycle• Consult with business partners to clarify and define project requirements, compliance, sourcing and budgeting• Collaborate with clients to understand complex problems and focus on bringing issues to resolution• Create and deliver presentations to all levels of management on project goals and plans

Costa Mesa, Ca

Experian Consumer Services –- Business Development Operations Manager—ContractorClients: Chase, Comcast, Kohl’s, Navy FCU, Blackhawk, many othersAccomplishments• Within 14 weeks, on behalf of the CEO, GM and Executive VPs, I researched, strategized, and/or created more than 20 key presentations and visuals to help win high-profile, billion-dollar corporate accounts which resulted in three partnership wins with other partnerships pendingPrimary Responsibilities• Reporting to the General Manager, responsible for new business strategies for B2B marketing campaigns for credit management, score and ID theft protection products.• Develop and launch/manage specific marketing campaigns for billion dollar clients. • Responsible for responding to RFP's and RFI's. • Plan, organize, develop and manage all marketing and branding efforts • Develop/manage marketing budget• Research competition and provide analysis pertinent to clients, partner leads, products, marketing efforts/strategies, business development, technology, internal staffing, etc.• Manage relationships with ad agencies, consultants, direct mail fulfillment firms, internal division heads, and colleagues• Marketing and strategic planning• Manage all aspects of the department as an exhibitor at annual bankcard conferences

Los Angeles, Ca

Client: Chase Freedom, Chase Sapphire, Ink for Chase credit cardsAccomplishments• Liaised with client, art-directed, storyboarded, wrote scripts, produced, and delivered two seven-minute videos for the General Manager of Chase Freedom within two four-day periods.• Successfully completed over 100 ad campaigns within 100 days (at or under budget, within highly accelerated deadlines, exceeding client expectations). Primary Responsibilities• Supervise all aspects related to executing a variety of integrated ad campaigns (e.g., broadcast, social media, digital, radio, print, DM, email, POS, OOH, promotional materials and more)• Liaise between the client, internal teams, and other agencies to effectively influence and motivate cross-functional teams in order to expertly launch campaign deliverables • Utilize consistent, excellent written and verbal communications to build strong, trusting client relationships• Collaborate in devising creative, innovative advertising campaigns that exceed client expectations and drive account success• Develop and present creative work to clients for approval and execution• Collaborate with group account director and management supervisor to implement effective client strategies, objectives and tactics• Deploy creative and resourceful problem solving abilities• Contribute creatively to ad campaigns frequently (e.g., copywriting, storyboarding, art directing, copy editing, etc.)• Negotiate profitable fee structures with external vendors and manage client budgets, estimates, and invoicing

Huntington Beach, Ca

Client: Hyundai Motor AmericaAccomplishments• Developed and created a viable strategic plan for Hyundai Motor America’s interactive Tube kiosk program which included the integration of sales training processes, module functionality and design improvements, usability studies, and ongoing model year updatesPrimary Responsibilities• Manage all details of The Tube program and the end-to-end delivery process • Ensure program is meeting objectives and specifications of all audiences: consumers, dealers, and clients• Coordinate and oversee communication across third-party vendors to meet project timelines specifications• Supervise software development, hardware production, promotional activities (auto shows), presentations client reporting efforts, and dealer communications• Deploy quantitative and qualitative research methods to continuously evolve The Tube program• Collaborate with project manager and vendors to solve dealer problems, billing, training efforts• Oversee Tube program website updates

Clients: Bausch & Lomb, Quest Diagnostics, Ovation Pharmaceuticals, Eyeonics Accomplishments• Within four months, supervised the conception, development, and execution of several complex websites, banners, emails, and sales collateral on behalf of four clients• Within five weeks, supervised the execution of a major tradeshow (motion graphics, animation, videos, and collateral) Primary Responsibilities• Serve as the primary client contact for all digital, interactive, and traditional media advertising projects • Participate in new business pitches, RFPs, campaign strategies, and integrated creative campaigns • Ensure that creative/brand strategies met client expectations and objectives • Quickly acquire a command of complex technology, procedures, products, services and business practices• Create a solid partnership with creative, project management, SEO/SEM, and administrative teams• Manage multi-million dollar budgets

Irvine, Ca

Clients: National Federation of Independent Businesses, Young Entrepreneur Foundation, Merlyn Medical, Fig Golf ClassicAccomplishments • Within three weeks, conceptualized, supervised, and launched a holiday promo campaign that included a website with nine videos, a custom greeting card, two print inserts, and 200 client gift packagesPrimary Responsibilities • Execute, from concept to launch, a myriad of digital media creative projects (e.g., games, websites, videos)• Act as project manager for all online project budgets (up to $500K each)• Supervise teams of interactive designers and developers• Communicate extensively with clients and communicate client needs to creative teams • Other skill sets include: contract negotiations, copywriting, video production, event planning

Clients: Taco Bell, Sunkist, AAA, Smokey Bear, Hilton Homewood Suites, Hong Kong Tourism Board, California Credit Union League Accomplishments • Supervised the conception and execution of all interactive, social, and traditional ad projects for seven multi-million-dollar clients that resulted in client retention, increased revenue, and brand awareness• Negotiated effectively to save a $100K project from being canceled• Within three weeks, executed an effective PR recovery campaign on behalf of a client (radio and print)• Successfully assumed the account supervisor role for AAA, reporting directly to the agency’s PresidentPrimary Responsibilities • Oversee production of all advertising campaigns (e.g., interactive, social media, TV, radio, outdoor, print) Review/advise campaign strategy based on quantitative/qualitative research, ROI, SEO/SEM• Point of contact between client, finance, production, media, planning, and creative teams • Supervised production and media budgets for all accounts • Analyze, research, and assist in the development of marketing plans• Approve media buys• Coordinate and proof all creative media for accuracy in design and content• Contribute to branding, creative development and strategy sessions • Consult/recruit research firms, direct focus groups, analyze and report feedback • Write creative briefs, POVs and edit/proof advertising copy

Accomplishments• Responsible for a 75% increase in sales in marketing collateral over a three-month period• Conceptualized and deployed promotional programs that increased sales and generated new leadsPrimary Responsibilities • Develop and promote a new marketing division in Orange County• Write and edit marketing copy • Spokesperson for the entire marketing division• Design and sell customized direct mail marketing materials for 140 agents at seven locations• Create and develop successful marketing campaigns for agents• Design and implement a successful order tracking, billing, and accounting system• Supervise all orders from concept to delivery • Research bids and negotiate vendor contracts

Responsible for: assisting in the booking of the main showroom and several of the lounges for Caesars Palace and Caesars Tahoe; securing celebrities to attend all special events and sporting events; on-site liaison for film and television producers and directors for over 30 movies and television shows; and assisted in the development, organization and execution of all high-profile galas, fundraisers, and special events at the hotel/casino.

Ba, English, 3.9

Activities and Societies: Phi Beta Kappa, Alpha Omega SocietyAs a single mom, pursued a dual master’s degree at CSUF. Completed four years.

Associate Of Science - As, Web Authoring And Graphic Design, 3.89

Associate Of Arts (A.A.), Psychology

Activities and Societies: Phi Beta KappaMajored in Psychology and English