Parlor West Ventures is an incubator for early stage beauty brands. Providing growth capital and strategic guidance across formula development, manufacturing, customer acquisition, distribution, and financial strategy. The team brings 10+ years of financial, project management, strategy and beauty experience (combined we are alums of Goldman Sachs, Morgan Stanley, JP Morgan, Microsoft, Bluemercury, Birchbox and Ogilvy&Mather).Focused on influencer/blogger, design centric and eco-friendly brands. Our strategic partnerships with manufacturing labs (US/Europe), packaging plants (Asia) and a fulfillment/customer service center (US) allows us to provide vertically integrated solutions for our portfolio.Our portfolio includes Juvia's Place a vibrant, inclusive and fast growing ecommerce color cosmetics brand (Top 5 fastest growing brand at ULTA Beauty - sold in all doors), KNC Beauty the first all natural lip mask founded by Kristen Noel Crawley (retailers include Nordstrom, J Crew, Neiman Marcus, Urban Outfitters, Violet Grey, Net-a-Porter), Artist Couture a pro color cosmetics brand founded by beauty YouTuber Angel Merino (sold in SEPHORA, Ricky's, Naimie's and Planet Beauty), Maison 276 an inclusive age positive beauty brand founded by Angel Cornelius (recently launched QVC - current best seller in category ) Rose MD Skincare founded by Dr. Rosemarie Ingleton a top NYC dermatologist frequently featured on The Today Show. Special collab with Robyn Dixon of Bravo’s Real Housewives of Potomac franchise and other influencer led brands.

Lead product development and brand relationships during period of high growth for the businessDeveloped and Launched exclusive co-branded color cosmetics products (eyeshadow palettes, blush, lip, etc)Negotiated and developed partnerships with a global network of contract manufacturing and packaging vendors Lead all R&D cycles from concept to launch ensuring products launched within cost of good and margin targets

Lead business development and partnerships for the ESSENCE Beauty Box. Developed integrated marketing across brand partners including L'Oreal, Estee Lauder and Kendo/LVMH brands.Guided indie brand partners through the product development process (packaging, sourcing manufacturing partner, safety testing)The ESSENCE Beauty Box was discontinued in Fall 2016.

Oversaw marketing/branding and product development for Bluemercury's proprietary brands, including M-61 skincare, one of the industry's first prestige and non-toxic cosmeceutical skincare lines Developed and launched over 60skus for M-61, winning awards and features from Vogue, ELLE, WWDManaged the launch of M-61 Skincare on Home Shopping Network (HSN)Managed the development of Lune+Aster, Bluemercury's second proprietary brand*bluemercury is the nation's fastest growing luxury ecommerce + brick and mortar retailer, carrying prestige beauty brands such as CHANEL, YSL, Tom Ford, La Mer, Creed, NARS, Bobbi Brown & many others.

Acquired and managed over 40 brand partnerships (Cartier, L'Oreal brands, TIGI, Ouidad and smaller indie brands) driving e-commerce revenue & brand ROIBuilt integrated marketing campaigns for 40+ brands across sampling, e-mail, e-comm, video, social media & searchNegotiated terms of engagement, optimizing for overall business model, brand status, and relationship

Joined the agency as Associate then was promoted to Senior Associate then Internal Consultant. Key Responsibilities included: Consulting across Ogilvy network on emerging media and mobile strategy projects. Developed strategies in mobile, gaming, digital-out-of-home and advanced tv. Client work spans the consumer product, business to business, pharmaceutical and technology indutriesSelected to join the global mobile marketing team to identify enterprise level client opportunities and to build internal development capabilities (mobile sites and applications) within key emerging markets.. Special projects: Founding member of Ogilvy Culture, a cross-cultural marketing practice.Co-Founder, StartUp University a project that paired senior agency executives with NYC area startupsWorked with Chief Creative Office and President of Ogilvy Bangalore on global client pitch, coordinating creative and strategic reviews across officesCo-lead the JANY pro-bono account