Bridgette Roberts Email & Phone Number

Seattle, Washington, United States

Lead Highspot Insights, a cross-functional effort to provide data-driven insights and best practices to help our prospects and customers see the value of enablement and increase Highspot adoption. Conduct market and customer research to support sales and marketing programs that drive pipeline and customer retention/expansion. Create research-based content, amplifying across various channels, and equip revenue teams with the insights needed to support conversations with buyers. Manage Win/Loss and Customer Experience surveys to collect buyer feedback and share trends with the Go-to-Market organization on why we win or lose deals, how we can improve our customer experience to limit churn, how we can better enable sellers to beat the competition, and what we should prioritize in the product roadmap to address customer concerns.

Seattle, Washington, United States

Seattle, Washington, United States

Seattle, Washington, United States

Lead the research arm for Sales Enablement PRO, the largest community of sales enablement professionals designed to help connect practitioners, share expertise, and inspire them to drive business impact. Manage the research process from survey and focus group design, to promotion, to data collection and analysis, to storytelling and visual design to craft impactful reports that organizations use as key resources for industry expertise.

Seattle, Washington, United States

Greater Seattle Area

Spearheaded the virtual recruitment of my chapter in September 2020. Navigated the wonders of Zoom to organize communication for over 700 women, eventually narrowed down to roughly 30 women in our new member class. Educated my chapter on how to recruit women in a virtual setting during COVID-19 and how to use Zoom and G Suite seamlessly. Learned a great deal about motivating others, project management and task delegation, as well as maintaining effective communication through a variety of channels.

Yorba Linda, California, United States

Established social media presence (Instagram and Facebook) for local home decor store and interior design business. Created consistent flow of scheduled posts and stories to cultivate brand identity and increase brand awareness of Gracious Living at Home. Experience strategizing brand direction, writing email copy, and creating content using Canva. Integrated Instagram Shop so customers can purchase products directly from our photos appearing on their feed. Developed a following and increased engagement by 60% each month by interacting with the audience, using Instagram analytics, and ensuring content was targeted, relevant, and interesting.

Managed the Virtual User Group program - worked with stakeholders to identify the most appropriate audiences, then created and sent out invite emails and follow-ups for these webinars each week. Collaborated with design, brand marketing, customer success, and product marketing on a variety of email projects. Elevated my Marketo knowledge - built out smart lists using advanced logic to fine tune audiences and optimize user engagement. Worked to constantly ensure we are protecting the customer experience.

Certificate Of International Studies In Business (Cisb)

Operated marketing platforms for the Certificate of International Studies in Business (CISB) Program, a nationally-ranked, award-winning academic program that prepares undergraduate students to become leaders in a globally interdependent and culturally diverse business world. Handled social media accounts, created organic content, and observed performance data. Designed flyers via Canva for upcoming alumni networking events, international nights, and current contests. Re-branded the organization and increased internal participation and external interest. Supported recruitment of new members through public marketing efforts.

Bellevue, Washington

Collaborated with business owners in creating email campaigns that not only optimize the customer experience but also appropriately reflect the Smartsheet brand. Worked in Marketo to build programs, identify target audiences, and analyze performance data with Tableau. Edited HTML emails in Litmus and tested visual appearance to ensure positive user experience. Experienced building in-app messaging, running A/B tests, and auditing campaigns to constantly find ways to improve.

Seattle, Wa

Lead a team constructing fully developed marketing campaigns for nonprofits and student organizations, focusing on brand identity and strategy. Created mood boards to establish visual identity, researched other companies to develop competitor matrices and analyses, and created outreach strategies through social media and copywriting.

Seattle, Wa

Increased my chapter’s philanthropic involvement in the Greek and Greater Seattle communities through marketing efforts and serving as a liaison to communicate fundraising events.

Orange County, California Area

Led a group of student ambassadors for With Hope, a non-profit foundation for suicide prevention and education. Ran events and fundraisers, educated the public about the foundation's mission, and communicated the organization's monthly affairs to student members as well as to my community.