Bridget A. Email & Phone Number

New York City Metropolitan Area

New York City Metropolitan Area

Rochester, New York Area

Greater New York City Area

• Led account restructure on DISH that reduced team personnel by 50% while improving team hours through optimizing processes and project efficiency.• Spearheaded the build out of a proprietary print planning tool that allowed for better management, tracking and reporting across a multi-channel print buy (insert media, shared mail, magazine and newspaper).• Initiated new thinking and brought proactive testing to clients with detailed test schematics for performance read-out (i.e. launched a reputation management campaign, lengthened sales cycles through post promotion campaigns and drove incremental sales volume with hard DR tactics like remnant and per inquiry buys).• Led development of yearly and quarterly strategies across national and local multi-media clients (nat’l cable, local broadcast, nat’l and local radio executions, diverse DR print tactics, OOH, SEM, display, affiliate, etc.).• Developed year over year projections and budget recommendations for presentation to clients.• Account lead for clients; main point of contact on day to day matters, as well as larger strategy presentations.• Worked closely with the team to train and bring individuals up to speed on tasks and processes; specifically working with strategist and supervisor level on management and training techniques.• Oversaw team on all day to day tasks; POVs, reporting and insights, plan management and optimizations, budget management, and operational tasks (billing, traffic, etc.).

Greater New York City Area

Clients: Big Ass Fans, GORE-TEX, For Eyes, Curves• Plan cross channel media strategies based on client goals and target audiences.• Develop strategy decks for presentations by pulling all relevant research, lead data and prior learnings into a comprehensive plan recommendation.• Maintain daily plan operations for Big Ass Fans and GORE-TEX as main point of contact for vendors and clients; assist AMD with Curved and For Eyes during on-season time period.• Train and manage assistant media planner by providing daily guidance as well as evaluations and yearly reviews.• Evaluate incremental media opportunities and provide POVs to clients in a timely manner.• Negotiate year over year rates and maintain vendor/media relationships on client's behalf.

Honolulu, Hi

• Collaborate with a small freelance advertising and marketing team on new business pitches as media, project management and creative support.• Write in-depth media POVs, explaining recommendation and rationale in layman’s terms to educate client and team on media strategies. • Aggregate and organize important client resources for creative and account service teams.• Research and assemble competitive sets, SWOT analyses and fact documents.

Honolulu, Hi

Clients: Hawaii First, Retina Institute of Hawaii, Hawaiian Airlines, Geobunga, Office Pavilion• Planned integrated media within limited budgets, based on an understanding of the client, target market and Honolulu DMA trends.• Presented media plans and strategy to internal executive team and clients.• Researched, wrote and presented annual marketing strategies for B2B and B2C. • Communicated clients’ strategic goals to creative team through creative briefs for execution in print, collateral, direct mail, social media and online.• Recommend relevant online initiatives for SEO & display sponsorships with local news sites.• Ensured creative consistency against brand guidelines across multiple mediums.• Generated creative briefs and relevant resources including competitive sets, SWOT analyses and current marketing and advertising trends. • Managed workflow from proposal creation to project completion including issuing estimates, processing and reconciling invoices and running profit and loss reports.• Worked directly with CEO on new business opportunities.

Ft. Lauderdale, Fl

Clients: Firehouse Subs Restaurants, Blue Cross Blue Shield of Florida, hhgregg, Office Depot• Planned and negotiated integrated media for clients utilizing national TV, spot TV, cable, spot radio, print, DM, and OOH.• Developed flow-charts, competitive research documents & media strategy decks for client presentations.• Researched and executed grassroots campaign initiatives.• Maintained relationships with clients, account service teams, and vendors.• Trained and managed assistant media planner.• Wrote POVs for clients on various media opportunities.• Provided recommendations based on understanding of client media strategy, market conditions, and client preferences.

Syracuse, Ny

• Competitively selected to work closely with the advertising department chair.• Conduct in-depth research of lecture topics using comprehensive library databases.• Design engaging and informative lecture materials.

Syracuse, Ny

• Prepare and update comprehensive spreadsheets on sales and advertising schedules. • Design promotional materials; develop sales packages; write radio and T.V. commercials.

Rochester, Ny

• Manage the activities, safety and daily schedules of 8-10 children. • Supervise 2-3 other counselors and their groups; assume responsibility for all counselors and children, in the absence of the Village Director.

Rochester, Ny

• Organize and implement a mass clothing drive for the Working Wardrobe program.• Create relevant content for promotional materials.• Write and distribute press releases and PSAs.

M.A., Advertising

Activities and Societies: Fox Force 7 (Syracuse's Women's Ultimate Team), Syracuse University Outdoor Club

Ba, Journalism And Public Relations

Activities and Societies: Lambda Pi Eta (Communications Honor Society), Gunx (New Paltz's Competitive Ultimate Frisbee Team), Gaming.