Bridget A. Email & Phone Number

New York City Metropolitan Area

New York City Metropolitan Area

Rochester, New York Area

Greater New York City Area

• Led account restructure on DISH that reduced team personnel by 50% while improving team hours through optimizing processes and project efficiency.
• Spearheaded the build out of a proprietary print planning tool that allowed for better management, tracking and reporting across a multi-channel print buy (insert media, shared mail, magazine and newspaper).
• Initiated new thinking and brought proactive testing to clients with detailed test schematics for performance read-out (i.e. launched a reputation management campaign, lengthened sales cycles through post promotion.
• Led development of yearly and quarterly strategies across national and local multi-media clients (nat’l cable, local broadcast, nat’l and local radio executions, diverse DR print tactics, OOH, SEM, display, affiliate.
• Developed year over year projections and budget recommendations for presentation to clients.
• Account lead for clients; main point of contact on day to day matters, as well as larger strategy presentations.

Greater New York City Area

• Clients: Big Ass Fans, GORE-TEX, For Eyes, Curves
• Plan cross channel media strategies based on client goals and target audiences.
• Develop strategy decks for presentations by pulling all relevant research, lead data and prior learnings into a comprehensive plan recommendation.
• Maintain daily plan operations for Big Ass Fans and GORE-TEX as main point of contact for vendors and clients; assist AMD with Curved and For Eyes during on-season time period.
• Train and manage assistant media planner by providing daily guidance as well as evaluations and yearly reviews.
• Evaluate incremental media opportunities and provide POVs to clients in a timely manner.

Honolulu, HI

• Collaborate with a small freelance advertising and marketing team on new business pitches as media, project management and creative support.
• Write in-depth media POVs, explaining recommendation and rationale in layman’s terms to educate client and team on media strategies.
• Aggregate and organize important client resources for creative and account service teams.
• Research and assemble competitive sets, SWOT analyses and fact documents.

Honolulu, HI

• Clients: Hawaii First, Retina Institute of Hawaii, Hawaiian Airlines, Geobunga, Office Pavilion
• Planned integrated media within limited budgets, based on an understanding of the client, target market and Honolulu DMA trends.
• Presented media plans and strategy to internal executive team and clients.
• Researched, wrote and presented annual marketing strategies for B2B and B2C.
• Communicated clients’ strategic goals to creative team through creative briefs for execution in print, collateral, direct mail, social media and online.
• Recommend relevant online initiatives for SEO & display sponsorships with local news sites.

Ft. Lauderdale, FL

• Clients: Firehouse Subs Restaurants, Blue Cross Blue Shield of Florida, hhgregg, Office Depot
• Planned and negotiated integrated media for clients utilizing national TV, spot TV, cable, spot radio, print, DM, and OOH.
• Developed flow-charts, competitive research documents & media strategy decks for client presentations.
• Researched and executed grassroots campaign initiatives.
• Maintained relationships with clients, account service teams, and vendors.
• Trained and managed assistant media planner.

Syracuse, NY

• Competitively selected to work closely with the advertising department chair.
• Conduct in-depth research of lecture topics using comprehensive library databases.
• Design engaging and informative lecture materials.

Syracuse, NY

• Prepare and update comprehensive spreadsheets on sales and advertising schedules.
• Design promotional materials; develop sales packages; write radio and T.V. commercials.

Rochester, NY

• Manage the activities, safety and daily schedules of 8-10 children.
• Supervise 2-3 other counselors and their groups; assume responsibility for all counselors and children, in the absence of the Village Director.

Rochester, NY

• Organize and implement a mass clothing drive for the Working Wardrobe program.
• Create relevant content for promotional materials.
• Write and distribute press releases and PSAs.

M.A., Advertising

Activities and Societies: Fox Force 7 (Syracuse's Women's Ultimate Team), Syracuse University Outdoor Club

Ba, Journalism And Public Relations

Activities and Societies: Lambda Pi Eta (Communications Honor Society), Gunx (New Paltz's Competitive Ultimate Frisbee Team), Gaming.