- Revenue Generation and Management: Drive advertising revenue by managing advertiser relationships, optimizing placements in visitor guides, and expanding digital offerings to enhance online revenue streams, while overseeing the efficient distribution of promotional materials.- Tourism Development and Collaboration: Act as a key liaison with the Massachusetts Office of Travel and Tourism (MOTT) and the North of Boston Convention and Visitors Bureau (NBCVB), fostering partnerships with local tourism councils and facilitating familiarization tours to position Salem as a prime destination.- Operational Efficiency and Innovation: Lead efforts to modernize internal systems and processes, implement digitized payment solutions, and develop user manuals, ensuring streamlined workflows and effective management of advertising, guide distribution, and tourism operations.

- Developed and executed social media strategy, managing accounts and creating engaging content.- Wrote blog posts and supported overall digital content strategy to enhance brand visibility.

- Enhanced visitor experiences by providing expert guidance and maintaining up-to-date content across the website and app.- Supported digital operations through troubleshooting and backend maintenance, ensuring a smooth and accessible online presence.

- Strategic Communications and Event Coordination: Developed and oversaw the festival production timeline, ensured timely completion of tasks and milestones, and represented SFF in public engagements.- Financial and Budget Management: Assisted with budgeting, financial management, and negotiations, maintaining a profitable festival year-to-year while ensuring stipend and compensation equity.- Branding and Digital Strategy: Managed digital assets, developed and implemented a comprehensive social media strategy, and oversaw branding, video, program design, and website management.- Venue and Filmmaker Hospitality: Ensured a welcoming experience for filmmakers and guests, managed ticketing operations, and served as the primary point of contact for filmmakers, assisting with travel arrangements and accommodations.

- Spearheaded the adoption of an engagement-first strategy as the guiding goal for 2024, aligning all digital efforts to boost community interaction and brand loyalty.- Lead the strategic management and growth of 10 digital platforms, driving innovation in content creation and strengthening brand identity.- Leveraged advanced analytics to measure performance and continuously optimize social media strategies, maximizing ROI and audience reach.- Crafted compelling, mission-driven storytelling through video production and digital narratives, resonating with diverse audiences.

- Led scriptwriting and production processes, ensuring alignment with strategic objectives and producing high-quality multimedia content.- Directed video and audio production, managing editing in Adobe Premiere Pro and overseeing timelines, budgets, and logistics for efficient project delivery.- Recruited and managed cast, crew, and vendors, fostering collaboration and ensuring smooth, cost-effective productions.

- Collaborated with the Video Team to develop creative concepts, manage production processes, and ensure projects stayed on schedule and within budget.- Produced and edited videos, managing key production elements, and enhancing the quality and storytelling of content for LGND and its clients.- Oversaw video storage and third-party platforms, maintaining accessibility and ensuring all public-facing videos met LGND’s high standards.

- Supported the Executive Producer in managing all aspects of production, ensuring projects stayed on schedule and within budget.- Assisted in live-action video production, handling sound, lighting, camera operations, and post-production for high-quality visual content.- Operated across multiple project management platforms to enhance tracking, communication, and team collaboration.

- Led the development of project proposals and managed content across digital platforms, optimizing client communication and project efficiency.- Spearheaded the ‘Campfire’ program to foster team cohesion and supported account directors with high-impact tasks, contributing to business growth and client satisfaction.- Coordinated commercial video shoots and applied project management skills to ensure smooth execution, on-time delivery, and client satisfaction.

- Spearheaded a team of nine to craft dynamic visual branding, including logo design, video production, and stage aesthetics, all aligned with TEDx's mission and vision.- Directed social media strategies that elevated digital presence and engagement, driving audience growth and event participation through innovative campaigns.- Streamlined creative workflows and optimized project management, ensuring on-time delivery of high-quality marketing materials under tight deadlines.

- Reported on news and cultural events, producing content that deepened reader understanding and engagement.- Captured impactful photographs, enhancing the newspaper's visual storytelling and audience interaction.

- Researched Czech cultural trends and conducted interviews with locals and expatriates to enhance content relevance.- Copy edited articles, ensuring accuracy and consistency while contributing to community engagement strategies.

- Revamped marketing materials and supported initiatives that increased event attendance and improved the visitor experience.- Coordinated U.S. regional events and managed the museum’s website, enhancing scheduling and ensuring accurate, timely updates.