Website ownership and management through Wordpress.SEO strategy and implementation. Growing SEO visits from 70 to 7,000 per month over 2 years with no additional budget.Writing blog posts and liaising with external content creators.Paid Facebook & Google Ad creation and management.Social media strategy and implementation.

Reshaped the social media strategy for Thomas Cook Airlines so it stood out as a separate brand to Thomas Cook UK.Managed large budget agency campaigns to bring personality to the airline.Brought the blog up to date with a wider variety of articles, quizzes, competitions, interviews, crew stories, charity features and more.Worked closely with the Social Media Customer Service team so we had one voice as a brand.Liaised with a large number of stakeholders across the Thomas Cook group for a wide variety of projects.Responsible for hiring and managing freelance content creators.Managed paid social services through an external agency.

Social media strategy creation and implementation.Managing in-house paid social campaigns, with a focus on driving traffic and leads.Creating content and managing all social media channels (Facebook, Twitter, Google+, Linkedin, Instagram & Pinterest) across the business.Management and execution of various Twitter and Facebook competitions both in-house and with external agencies.Helping estate agents get the most out of their social media through monthly social media workshops.August 2015 Zoopla Facebook Page ranked #41 in the world in the Home/Garden category by SumoRank.

Managed an online community that grew from 1 million to 10 million members in my first 12 months.Grew and developed the company brand on social media.Created and executed a communication plan for a member base of 10 million worldwide.Responsible for all email campaigns, using Cheetahmail and Interspire to send newsletters, surveys and promotional emails.Used both in-package software and Google analytics to monitor success and to drive future campaigns.Wrote copy for all member communications.Redesigned and relaunched the company blog via WordPress.Sourced blog posts from community members. Liaised with external writers and photographers for blog posts.Managed Zendesk as a customer support tool, prioritized tickets and reported bugs and usability issues to the product and technical teams.

Coordinating 200+ poker professionals worldwide to help build and enhance their social media profiles.Provided social media training for poker pros.Monitored and updated the company Facebook page with over 150,000 likes and the Twitter account with 23,000 followers.Worked with a localization team to translate and update the Facebook updates into 5 different languages.Managed contract writers for the blog.

Launched and managed a national review site in Ireland. Established and grew the brand from a zero base, across all social all social media channels.Developed email marketing strategy and communications plan.Supported delivery of external email marketing campaigns for advertising partners.Managed and executed PPC campaigns on Facebook and also analysed their success on a CPM basis.Project managed a re-branding of the site.Worked with affiliate partners to bring in revenue. Managed national sponsorship initiatives to help promote brand awareness.Worked with various brands to agree on mutually beneficial promotional activities.Managed PR Agency relationship.Coordinated events for community meet ups.