Brie Gutmann Email & Phone Number

Chicago, Il, Us

Chicago, Illinois

Naperville, Il

Downers Grove, Il

Leads strategy, execution and brand reviews for all KCCL, International and Career Services B2B and B2C marketing campaigns on the Creative Activation team; including digital, social, print and CRM. Built new team infrastructure and created standard procedures for client kick-offs and creative presentations. Manages a team of 4.Projects & Results* Built an integrated marketing plan to increase inquires with KCCL’s top corporate partners including Macy's, AT&T, Walmart, and UPS.* Managed a complex web redesign for KCCL's 350 partner websites. Inquiries up 38 from prior year.* Developed a 360 marketing plan for a new partnership with Lyft. Strategy included student and alumni targeted email campaign, press release, promotional offer, intranet posts and ads, and on campus posters. Resulted in 14 inquiries and 1 application YTD.

Carol Stream

Responsible for all facets of sampling programs including: strategic planning, program execution, analytics, and client management for all Kimberly-Clark and L’Oreal brands. $5MM combined budget. Simultaneously managed marketing efforts for the organization and streamlined internal processes.Projects & Results* Led and awarded 2014 RFP for Kimberly-Clark, grew revenue from $800K to $2.7MM. Scope of work includes: * New e-commerce model and execution for the Depend redesign; largest initiative of 2014.* Revamped dashboard tool for maximized reporting analytics.* Facebook and Shopper sampling programs for brands like Huggies and Kotex.

Greater Chicago Area

Oversaw and created new branding for agency including brand mark development, positioning, sales collateral, and staff structure. Managed all account staff and led all digital and social media initiatives, as well as new business efforts. Responsible for a budget of $3 million for this division.Initiatives include developing prospects, identifying opportunities and presenting strategies.

Greater Chicago Area

Managed largest agency account, consisting of all in-store, digital initiatives, and all new business. Duties include; supervising account team of four, client management, presentations, project budgets, proposals, creative reviews, briefs, strategic thinking for new marketing ventures and brand building efforts.

Greater Chicago Area

Purina Account: Oversaw all digital initiatives for the Pro Plan brand and independently managed the retail business; total budget responsibility of $3.5 million. Scope of duties ranged from strategic planning, budget oversight, management of on-line media entities to running all projects from creative briefing to final execution.Project & Results* DoMoreForPets.com Optimization. Delivered complete site redesign including construction of detailed wire frames, creative comps, development, quality assurance and all SEO. * Improved functionality, increased user engagement, and built a stronger brand presence. * Health & Wellness Online Challenge. Sold in and managed an added value micro-site. * Gained additional merchandising support and broadened the scope of business. Whirlpool Account: Managed the development of 160+ multifaceted co-marketing promotions and co-managed numerous national promotions. Seamlessly worked with each department, mediated clients’ requests with account/ client recommendations while constantly keeping each project within the scope of work.Project* May is Maytag Month. Oversaw creation of all rebate forms and retailer POS for Whirlpool’s largest national promotion. Synchronized promotional creative deliverables with digital and national TV spots. Successfully delivered flawless campaign with constant attention to client changes.

Schaumburg, Il

Devised and executed new and existing product awareness programs for clients such as Del Monte Pet Products, Tyson Foods and Sara Lee in Walmart and other retail chains through in-store/event sampling and retail-entertainment programs. Performed all client service duties from proposal development and contract negotiations to leading creative brainstorming sessions and executing promotions in a timely and effective manner. Acted as liaison between clients and all departments within organization.

Schaumburg, Il

Successfully executed nationwide promotions at numerous retail chains for clients such as Kellogg’s and Hershey’s.

Greater Chicago Area

Responsible for all aspects of a promotional program including; new business development, managing all sales revenue, creating, placing and trafficking copy, and constructing event agreements.* Ewireless. Organized rollout of national radio-advertising tool in 21 markets. $8.5MM budget.