Brie Severinsen Email and Phone Number

Creation and management of marketing strategy and calendarDevelopment and implementation of e-commerce strategy across three brandsLeading brand development of existing and new brandsDriving growth within existing portfoliosProject management and execution of new projectsDevelopment and management of content strategy across three brandsData and campaign analysis to enable data driven strategies to achieve KPIsDevelopment and management of marketing budget.

Driving sales with effective promotional campaigns, advertising and media channel selectionManaging, supervising and motivating direct reportsCreation and management of the national marketing budget, ensuring it is used effectivelyAssisting the CEO in making strategic decisions for Palmers and Cafe BotannixManaging and upholding the expectations of all Palmers and Cafe Botannix stakeholdersWorking closely with external web, media and production agencies on special projects, campaigns and to drive salesIdentifying opportunities outside of promotional activity to drive sales and re-engage customersContent creation, management and production across web, social media and instore collateralWorking closely with Support Office staff, franchisees, suppliers, external agencies and other key individuals to help drive the business forward.Key achievementsSuccessfully pitched, created and launched Palmers first e-commerce siteTransferred all email marketing activity to a new email platform providing greater customer insights, segmentation and integration with our e-commerce platformMigrated Palmers loyalty system to a new provider to maximise cost efficiencies, allow an improved integration and provide a seamless process instoreIntroduced PR activations into Palmers marketing mix to ‘turn up differently’ and reach different audiencesGrew the Palmers Loyalty system by nearly 90,000 members from March 2018 to July 2021 through targeted digital ads (programmatic, Facebook and Instagram) in store advertising and acquisition campaigns.Joined the Garden To Table programme on a partnership level

Media plan development, booking media, press and radio and collecting media data to analyse campaign resultsDeveloping, implementing and managing Palmers online marketing strategyContent creation and production across Palmers website and social media channelsCreation, management and execution of all email marketing activity for a database of 125,000Monitoring and reporting on Google Analytics, Social Media and EDM statistics to analyse and interpret anomalies and trends outside of seasonal variances.Key achievementsEnlisted key influencers to help boost Palmers brand awareness and provide gardening contentIncreased the EDM open rate to an average of 34% (from 29.5%) and click through rate to an average of 19% (up from 15%)Strengthened relationships with agency partners, suppliers and franchisees and store staff through clear, consistent, positive communication and regular store visitsAudited website content and made amendments to improve SEO rankings. A large majority of the content on Palmers website now ranks within the top 5 results on Google.

Managing campaigns of all property listings that came to market, through creating all relevant print collateral (DLE flyers, A5 brochures, press ads and property posters) and managing all online portals (Ray White website, TradeMe, Facebook) where the property is featuredManaging and updating the website with content and property listings, amending issues in the website backendCreating and scheduling promoted Facebook posts and managing communication and enquiries from Facebook usersCreation of weekly EDMs for each salesperson’s databaseDepartment administration- communicating and liaising with departmental staff, creating and presenting documentation on Microsoft Office programs and inventory management.

Media plan development, booking media, press and radio direct with suppliers and collecting media data to analyse and prepare in report formCreating and managing marketing collateral across all ACG brandsOrganising and managing in-house printing and ordering of business cards, staff ID’s, templates, certificates and all branded stationeryManaging, creating and generating regular internal enquiries and enrolment reports via the CRM Creation, management and execution of all email marketing activity.

● Facilitating the learning of undergraduate students with my knowledge of key concepts and theories from Marketing, Advertising, Retail and Sales● Presenting and incorporating examples of Marketing, Advertising, Retail and Sales applications from local and international organisations into my lectures● Providing assistance and guidance to my undergraduate students throughout the semester in matters concerning their academic learning or assignments and offering support if personal issues arise