Creative Director
Current- Develops creative direction, brand positioning, and aesthetics - Responsible for all product development- Conceptualizes primary, secondary and PR packaging design- Develops all creative writing content such as brand story, product stories, family names, shades names and descriptions - Responsible for QC of regulatory - Responsible for graphic design for all marketing materials (web & print)- Responsible for email marketing campaign calendar- Conceptualizes all… Show more - Develops creative direction, brand positioning, and aesthetics - Responsible for all product development- Conceptualizes primary, secondary and PR packaging design- Develops all creative writing content such as brand story, product stories, family names, shades names and descriptions - Responsible for QC of regulatory - Responsible for graphic design for all marketing materials (web & print)- Responsible for email marketing campaign calendar- Conceptualizes all product launch campaigns- Manages all campaigns onsite such as visual direction, talent hiring and day-of schematics- Develops relations with celebrity artists and influencers to work- Manages all customer service inquiries by email, phone, and social media tools- Coordinates and manages events and trade shows both domestic and international Show less