Brielle Smith is an energetic, strategic communicator who aims to impact the world through public relations. She strives to use innovative ideas and practices to advance the communications industry one step at a time.Brielle Smith is an undergraduate Annenberg honors student studying public relations at Howard University in Washington, D.C. Brielle aims to use her career in communications to advance change by improving the amount of positive representation and visibility of African- Americans in the media. At Howard University, Brielle is the Vice President of the Annenberg Honors Program Student Council. She is also a content writer and topic editor for Her Campus’ Howard University chapter and a Howard University student ambassador. Currently, Brielle is conducting research studies analyzing the mental health effects of digital media on minority youth. She has been named a 2021 Patricia Roberts Harris Public Affairs fellow as well as a 2021 CIEE Frederick Douglass Global Fellow where she traveled to Dublin, Ireland in Fall 2021 as a guest of Ireland’s Department of Foreign Affairs. Brielle is also a cohort member of the 2022 Howard Entertainment program which is a fellowship opportunity sponsored by Amazon Studios.
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Account Pr FellowTaylor Jan 2024 - Jun 2024- Work across all programming initiatives across Diageo’s Smirnoff and Smirnoff ICE portfolio resulting in 20B+ media impressions total- Provide event coordination and talent partnership support across accounts- Lead pitching efforts and secure coverage in top editorial outlets and trade publications - Write, coordinate, and distribute press materials, press kits, fact sheets, and mailings - Develop press materials such as media lists, fact sheets, pitch notes, and message points - Research and report industry trends and conduct weekly competitor analysis reports -
Digital Media, Journalism, And Marketing FellowNational Newspaper Publishers Association May 2023 - Aug 2023United States- Developed digital content to drive brand and product engagement securing 1M+ impressions- Work alongside celebrity talent partners on commercial shoots and press interviews - Traveled nationally to cover and publish editorial content for NNPA member organizations - Oversaw and managed budget, travel, and expenses of three program members as team lead -
The Consular Annex Of The Bahamas’ 50Th Independence Campaign, Account ExecutiveHoward University Capstone Communication Lab Jan 2023 - May 2023Washington, District Of Columbia, United StatesIn preparation of The Commonwealth of The Bahamas’ 50th Independence in July 2023, I created and implemented a full public relations campaign as the Account Executive for the Washington, D.C. Consular Annex of The Bahamas. This campaign included the implementation of a social media rebrand, media pitches, digital ads, press releases, and monthly events to promote a grand D.C. independence celebration. My responsibilities included team and project management, media and press coordination, and event activations. This opportunity was sourced through the Howard University Capstone Communication Lab to fulfill degree requirements of demonstrating practical application of PR knowledge by developing and executing strategic campaigns for real clients.
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StudentHoward University Aug 2019 - May 2023 -
Movies Pr InternPrime Video & Amazon Studios May 2022 - Aug 2022Los Angeles, California, United States- Coordinated publicity campaigns for Prime Video titles 13 Lives, Don’t Make Me Go, Untrapped: The Story of Lil Baby, and more. - Worked across Events, Global, and Unscripted teams to drive campaign success.- Lead daily media audit reports, press tracking, pitching to journalist, and talent handling efforts - Managed executive, client, and talent schedules - Traveled nationally and internationally to lead and support screenings, junkets, and press campaigns -
Alumni Engagement InternCiee Council On International Educational Exchange Nov 2021 - Jun 2022 -
Communications InternWomen Of Color Advancing Peace, Security And Conflict Transformation May 2021 - Jul 2021Washington, District Of Columbia, United States -
Retail Sales AssociateFootlooker Jun 2019 - May 2020Atlanta, Georgia, United StatesAs a sales associate, I am responsible for analyzing, interpreting, and developing customer needs while executing outstanding customer service that drives repeat business and exceeds corporate sales goals.
Brielle S. Education Details
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Public Relations And Advertising -
Public Relations
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Mass Communication/Media Studies -
High School Diploma
Frequently Asked Questions about Brielle S.
What is Brielle S.'s role at the current company?
Brielle S.'s current role is Global Strategic Communicator | B.A. Public Relations, Howard University | M.A. Public Relations and Advertising Candidate, University of Southern California.
What schools did Brielle S. attend?
Brielle S. attended University Of Southern California, Howard University, Clark Atlanta University, Baylor School, Holy Innocents' Episcopal School.
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