Brienne Shepard Email & Phone Number

Glendora, Ca, Us

Los Angeles, California, United States

Critical role in overseeing the day-to-day business, as well as key point of contact for leading on brands. Key responsibilities include: - Collaborate with cross functional teams including product development, design, engineering, and sales to execute key brand strategies and drive brand growth and profitability.- Drive critical path process, ensuring all timelines are adhered to, financial goals are achieved, and that all stakeholders have the information they need to succeed.- Liaise with licensors to ensure that all key milestones, forecasts, calendars, and other critical details are aligned to and shared. Collaboration and communication with licensors are a key element of this role.- Oversee and manage P&L to drive key brand operations including forecasting, pricing, costing, and profitability analysis in order to deliver brand financial goals.- Support all marketing activities including (but not limited to) digital media, TV and video production, social media, eCommerce, packaging, branding, public relations, and trade shows- Develop and execute marketing and brand strategies and implement plans on new and existing brands in conjunction with the Senior Brand Manager- Regularly analyze POS performance, competitive landscape and trends to generate new product and marketing opportunities. Leverage data to discover insights and growth opportunities for the brand, driving to commercial opportunities.- Present new brand and product lines, strategies, plans, and results to internal sales team and external partners

Stay current on market trends and competitive activityEstablish and maintain brand budgetsDefine and manage the brand communication strategy using a variety of mediaOversee day-to-day management of campaigns and ensure brand consistencyFacilitate scaling brand and company awareness through various social media channelsCreate and implement social media strategies monthlyEnsure brand consistency in copy through tone, voice and terminologySupervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experienceCreate actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Instagram, YouTubeDrive Brand Ambassador Programs across all business units under the BEGiN brand

Stay current on market trends and competitive activityEstablish and maintain brand budgetsDefine and manage the brand communication strategy using a variety of mediaOversee day-to-day management of campaigns and ensure brand consistencyFacilitate scaling brand and company awareness through various social media channelsCreate and implement social media strategies monthlyEnsure brand consistency in copy through tone, voice and terminologySupervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experienceCreate actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Instagram, YouTube

Los Angeles County, California, United States

Create strategies for brands of all sizes to plan, position, and implement effective brand marketing strategies for awareness, growth, and conversionCreate custom content assets as needed with a proven track record to meet and exceed goals across the funnel. Create and coach businesses in the creation, implementation, and best practices of social media marketing strategiesAnalyze and create full business SWOT analysis reports to help identify changes necessary and opportunities to optimize brand and product marketing Maintain all aspects of business from client acquisition to social media presence, photography, editing, retouching, equipment maintenance, website design, and moreSuccessfully photographed social media ad campaigns for clients like LL Cool J, the LA Rams/NFL, Amazon, Seven Jeans, Suja Juice, Audible, Reebok, LAFW, and many more Published in more than 3 dozen publications including Harpers Bazaar, Billboard, HGTV, Sports Illustrated, The NY Times, The LA Times, Coco Eco Magazine, and most recently Marika Magazine Accomplished underwater portrait photographer with a proven track record of creating imagery that “stops people in their scroll.”Featured artist at the Pasadena Museum of History with a solo gallery show.

Postgraduate Certificate, Consumer Behavioral Science, First In Class Distinction

Postgraduate Certificate, Social Media Marketing, 4.0

First in class Distinction

Music Business, Music, Education, Business, Trombone Performance

Activities and Societies: Jazz Ensemble, Orchestra, Wind Ensemble, Brass Quintet, Choir, Trombone ChoirMy time in the trenches at Columbia.