Brigitte Alexander, Mba Email & Phone Number

San Diego, Ca, Us

Santa Clara, California, Us

• Partner Strategy. Formed a new team to develop a high-growth partner strategy across IoT edge and Networking segments including priority initiatives/ products, partner motions/ outcomes, and KPIs. On track to realize $1 billion in partner revenue in 2024.• Program Operations. Developed repeatable, scalable get-to-market technical enabling and GTM programs for ISVs, ODMs, OEMs, Distributors, and Resellers/ Solution Aggregators to scale Intel-based solutions across priority industry verticals and use cases.• Partner Training. Orchestrated in-person, virtual-live and on-demand partner trainings reaching 500+ Distributors, ODMs and OEMs to achieve a 300% YoY increase in partners educated on Intel products.• Partner Marketing. Directed $35M in MDF to priority regional partners who scale Intel technology across AI, IoT, 5G, vRAN and Ethernet segments. Partner campaigns have focused on customer-centric value and ‘better together’ solutions driving thousands of lead gen opportunities.

Santa Clara, California, Us

• Partner Marketing. Formed a new team to drive the strategy and execution of Intel’s co-marketing engagements with members of the Intel Partner Alliance program. Led the cross-Intel strategic guidance framework to simplify MDF priorities across Client Computing, Data Center, and IoT Edge and Networking business units, focusing on audience-specific value propositions.• Product Marketing. Create a clear, functional and consistent cross Intel partner launch experience through a Partner Launch Guide, Product Launch Calendar, and prioritized partner list with launch plans, supported hero features and campaign elements.• Marketing Collateral. Managed the content platform providing partners with self-service campaign and sales enablement assets for use in their own marketing channels to drive demand for Intel technology with enterprise customers.

Santa Clara, California, Us

• Business Strategy. Expanded prior role and team to include the Federal segment, “Voice of the Partner” feedback loop into Product Management, and a process to matchmake partners’ solutions with Intel’s sales team for GTM support.

Santa Clara, California, Us

• Partner Programs. Chartered to develop Intel’s AI partner program, Intel AI Builders. established the partner vetting and onboarding process, set legal agreements, defined the technical enablement process, and the partner marketing strategy.• Competitive Analysis. Assessed the competitive landscape inclusive of SWOT and “4P” (product, pricing, promotion, placement) metrics to launch a best-of- breed program driving adoption of Intel AI technology.• Partner & Channel Marketing. Established audience-specific messaging focused on competitive differentiation. Drove partner marketing activities and campaigns for priority partners’ AI solutions including the development and maintenance of the Intel AI Builders website, related content assets (e.g. case studies, solution catalogs, podcasts, videos, demos, white papers, blogs), and marketing channels (e.g. external websites, email, events, social platforms) resulting in qualified lead gen. • Strategic Partnerships. Created a vibrant global ecosystem of 400 ISVs, System Integrators, and OEMs delivering hundreds of optimized AI/ ML/ analytics solutions that are deployed in the cloud (public, private, or hybrid) and on premise.• P&L & KPIs: Managed a $2M budget resulting in 50x ROI. Included ongoing KPI tracking and forecasting.

Santa Clara, California, Us

• Partner Programs. Recruited by Intel to develop and launch a preferred partner program for the enterprise smart glass ecosystem. Set target distributor and reseller strategy and business terms covering training, support, and revenue reporting. Designed the process to provide partners with early access to future products, giving Intel product feedback to optimize commercial device release and drive business opportunities with lead customers. • Business Development. Identified and onboarded a set of preferred partners optimizing their solutions on Intel smart glasses, resulting in hundreds of POCs focused on remote support.

Boston, Massachusetts, Us

• In November 2015, PTC acquired the Vuforia team and platform from Qualcomm. I moved to PTC the day following the purchase.• Partner Programs and Partner Marketing. Promotion from prior Qualcomm role leading global ecosystem programs and Marketing for Vuforia, a leading Augmented Reality (AR), Virtual Reality (VR), and Computer Vision (CV) platform for iOS and Android applications and smart glasses.

San Diego, Ca, Us

• Team Leadership. Led a global ecosystem team across the Americas, Europe, China, Japan, Korea, Southeast Asia-Pacific, and India to achieve developer and brand adoption targets for Vuforia.• Partner Marketing. Programmed Vuforia content to be featured and promoted within Qualcomm’s marketing channels (web, email, social, video, events), as well as in partner channels (e.g., Unity). • Partner Programs. Created and managed the Vuforia Preferred Developer Program, Vuforia Early Access Program, Vuforia Featured Apps Program, and Vuforia Vision App Awards. Grew the Vuforia platform from 12k developers and 100 apps to 200k developers and 25k apps over tenure.• Business Development. Evangelized Vuforia to global brands (e.g., Coca-Cola, NFL, National Geographic, Scholastic, Phillips) and entertainment companies (e.g., Disney, Universal, Sony/ BMG, Warner Music Group) to create revenue-generating customers.• Market Research. Identified, on-boarded and managed vendors to track Vuforia’s market share and provide competitive market intelligence. Managed reporting of Vuforia KPIs and jointly worked with Finance on forecasting.

San Diego, Ca, Us

• Business Development. Guided ecosystem team to execute 750+ publisher agreements for Qualcomm’s Mobile Widget Platform and negotiated agreements with key players in the wireless space. • Market Research. Assessed the overall market size and competitive landscape for strategic mobile segments, identifying key drivers and challenges. Performed value chain analysis and developed associated business models. • Partner Strategy. Determined partner strategy including due diligence for M&A targets. Led the vertical segment for social and messaging BREW applications.

Master Of Business Administration (M.B.A.), Marketing, Online Media, French

Bachelor’S Degree, Political Science, International Relations