Identified an over-looked opportunity in the fashion industry, combining modern activewear and semi-precious gemstones based on extensive market research and consumer feedbackUsed market trends and competitor performance monitoring to create actionable strategies in product/brand positioning, used to execute successful e-commerce marketing initiatives including META ads, organic marketing and influencer marketing to increase brand awareness and conversionsOpened accounts with retailers, managed the distribution of products, as well as product placement and displays that differentiated from competitors and increased brand visibility

Acted as the communicative intermediary between clients and federal/provincial regulatory government bodies, including the drafting and submission of licence applications such as pro-forma financial statements to the Canada Revenue Agency (CRA), Standard Operating Procedures (SOPs), organizational plans and physical site design layouts to Health Canada (HC) and the Alcohol and Gaming Commission of Ontario (AGCO).Gained an in-depth understanding of the unique mission, goals and expectations of each client to draft, develop and implement retail and go-to market strategies within founder/executive suite team environments, including advising on the best SKUs for provincial retail penetration and insights into retail category sales that provide competitive/strategic advantages.

Specialized in the acquisition and sale of commercial properties and business assets, including bulk sale and share purchases.

Worked as a student (undergraduate and master’s) within a dynamic team in the Operations Life Department, providing support to various internal projects such as system conversions and data clean up initiatives.