Brigette Breitenbach is the founder and president of B&Co. - a full-service branding company that specializes in hospitality. Brigette’s clients have included nearly 100 hotels, bars and restaurants throughout the country, the Caribbean and Greece, along with many lifestyle, real estate and B2B brands. Her firm is approved for branding by Marriott Luxury, Autograph Collection, and Tribute Portfolio; Kimpton Hotels + Restaurants; and Hilton's Curio and Tapestry collections. As a developer and owner of The Iron Horse Hotel, she thinks like an owner, applying return on investment measures to all client marketing strategies.Prior to 2008, Brigette worked in the interiors industry as both the founder of Breitenbach Weiss and the director of interiors for the Fortune 500 Kohler Co for such brands as Baker Furniture, McGuire, Ann Sacks, Hartmann & Forbes, and Devine Color paint. The common thread is an understanding of the luxury market and its demanding consumer base. Brigette holds a journalism degree from the University of Wisconsin – Madison. A Milwaukee native, Brigette balances work and life with plenty of travel and scuba diving.