Brigette Muller Email and Phone Number

Treehouse Marketing, a division of Contractor Nation, is a digital marketing agency delivering expert digital solutions to clients, with the primary outcome being the generation of leads.● Driving an ongoing SEO strategy, ensuring that SEO plans are created and in place to keep up with industry changes and ensure optimal rankings for organic lead generation● Consulting with external specialist vendors such as world-renowned SEO Bruce Clay and Local SEO Specialist Joy Hawkins’ Sterling Sky, on an ongoing basis to extrapolate new learnings that are appropriate and that will be implemented to our client base● Work closely with the digital advertising team specialists (includes PPC, display, programmatic, Connected TV etc.) to ensure there is synergy between both paid and organic, and to ensure that any new strategies put in place incorporates requirements and thinking from both SEO and SEM● Working with multiple specialist teams ranging from SEO, software development, PPC, digital advertising, link building, account management, project management, content, and website development. Integrating all specialties to ensure the best strategic SEO approach to deliver for client’s websites and their performance

• With a primary focus to drive Online sales, in-store purchases, as well as call centers in the highly competitive telecoms space, the role was to strategically plan & coordinate the execution of all marketing activities and marketing promotion plans within Consumer Channels including the coordination of all projects/events•Ensure that execution of plans is aligned to localized market preferences and cultural differences•Understand, anticipate and capitalize on changes in consumer behavior, both online and in-store•Drive relationships with Internal and external stakeholders, including but not limited to Samsung, Apple, Sony, and more•Determine what activities take place in the region that generate sell-through of product•Manage OEM model and OEM relations at Head Office predominantly being with Samsung, Nokia, Sony, Huawei, HTC, Core, and Alcatel•Ensure distribution of product from centralized warehouse for online orders and decentralized distribution to stores countrywide•Arrange and co-ordinate all regional activities, events, and sponsorship within the online and in-store •Co-ordinate the dissemination of communication to the region and drive best practice, continuous improvement, and innovation at the process and procedure level and ensure innovation to improve best practice•Identify and explore innovative ways to enhance the consumer channel performance and marketing mix both online and in-store•Manage and optimize the budget, ensuring all expenditure is in line with the agreed budget •Identify areas where money is lost and seek ways to reduce expenditure•Identify and communicate opportunities to generate additional revenue•Apply market research in an optimal way to add as much value as possible to other areas of the business resulting in a competitive advantage

• To maintain relationships with all 3rd parties i.e. Vodacom, MTN, iBurst, Blue Label Telecoms, Internet Solutions etc.• Negotiate new deals and product options with the 3rd parties to take to market• Facilitate all changes made inter departmentally to accommodate these deal changes ranging from Tech support, Development, Marketing, Finance, Call Centre sales (in and outbound), Retail, Portals etc.• Manage the existing wireless broadband base and the support thereof• Manage and limit churn • Achieve overall drivers and revenue targets• Working closely with all departments to ensure maximum customer services, increased sales, network support etc.• Conceptualize strategic plans and new products and develop these and take to market• Implement any product changes that are affected by any regulatory adaption’s e.g. CPA, RICA etc.• Monthly reporting to Senior Management (including the Head of Product, General Manager and CEO of MWEB Connect) on the progress of the portfolio• Financial modeling and projections on new product launches or enhancement of existing products• New sale channel explorations and implementation e.g. Business channels, online sign ups etc.• Marketing (and agency) briefing and creative approval• Hardware evaluation, selection, negotiation, purchase and support• Product training to all departments with either new product launches, or refresher sessions• Sales incentive drives and campaigns – Internal PR• Optimizing all operations internally and in conjunction with the 3rd parties incorporating elements such as billing, technical support, coding and development, customer services etc.• Continuous market evaluation and reporting on, so as to identify new opportunities for MWEB• Comprehensive ongoing competitor analysis

• To establish working partnerships with advertising agencies and brands direct • Create and maintain a pipeline of pitching and opportunities with operators, agencies and brands with potential for mobile marketing actions;• To educate agencies/brands on the opportunities that Mobile Marketing can offer• Develop creative, complete and integrated mobile marketing proposals, from concept to implementation and results;• Create and present business plans to support these proposals;• Accompany my clients on the closed won campaigns, and guarantee the relationship continues once the campaign ended;• Knowledge sharing with other MKTM offices in other countries (e.g. Brazil, Mexico, South Cone, Dubai etc.) and brainstorming and case study sharing with them related to Mobile Marketing and consumer content supply• Report to head office in Portugal weekly by means of activity and revenue estimation reports (in Euros)• Managing of budgets for both sales and marketing activities for MKTM as set out by Portugal office (in Euros)• Managing of staff in order to accomplish the above mentioned responsibilities• Reporting directly to the General Manager of South Africa, Australia and New Zealand• Assisting in the content supply of the business by means of content selection for South Africa as well as site and content download testing on a frequent and reported basis• Clients obtained and worked on : Avusa Media (Sunday Times), Origin Wines, Lourensford, Lanzerac, Ceres Fruit Juices, Sasko Breads

Titles managedLiving magazines – Winelands Living, Garden Route Living, Sunshine Coast Living and East Coast Living (assistance in any overlap clients with Sunday Times, The Times and Business Day)Roles within the company• Primary role was to create revenue for all Living titles• To manage freelance sales staff based in the Western Cape• To seek opportunity to market these brands• To seek distribution opportunities for the magazines• Assisting the Editor from an editorial, production and representative perspective• Conceptualizing, setting up, production and management of promotions for clients• Managing designers to ensure material is briefed in, designed, approved and supplied to production on time for clients• Secondary role to work alongside Sunday Times, The Times and Business Day promoting alternative promotional opportunities as part of a greater package for clients

Accounts Managed (in a free lance / contract capacity)V&A Waterfront, J&B whiskey, J&B Jet, Pfizer (Benylin, Listerine)Roles within the agency• Managed through the line campaigns, ranging from TV and radio, to online, billboard and in store promotions• Assisted in launch of J&B Jet whiskey in South Africa with alternative/innovative media options • Ensured finances were in order and assisted with budgeting and forecasting of finances on future projects

Accounts ManagedPioneer Foods' Sasko Milling and Baking's maize portfolio, Bokomo Purity, Sasko Pasta and Sasko’s Select Rice, Stellenbosch Vineyards account and their diverse portfolio of wine brandsRoles within the agency• Working on predominantly black market products (Sasko Milling) using a through the line approach in black market media ensuring accurate media selection and vernacular translations and production• Wine client – Stellenbosch Vineyards – focus on “on and off con” campaigns – very intensive promotional and retail campaigns• Constant market research forming the backbone of campaigns. This ranged from focus groups (qualitative), to quantitative, to physically visiting townships and observing consumer behavior first hand.• Working closely with the regional marketing and sales managers on a daily basis, ensuring that any work produced was on strategy and on budget on a through the line basis. • Managing the production of campaigns and ensuring measurement thereof and feedback delivered to client

Freelanced (contracted) for TBWA on the following brands :Adidas, V&A waterfront, NampakRoles within the agency• Managed through the line campaigns, ranging from TV and radio, to online, billboard and in store promotions• Ensured finances were in order and assisted with budgeting and forecasting of finances on future projects

Accounts ManagedVolkswagen – Golf, Corporate, Bus, New Beetle, Jetta, Sharan, Caravelle, Caddy, Mastercars, Dealers (Philwest, Barons)Roles/highlights in the agency• Managed on a through the line level ranging right from Television, Radio, Magazine, Press to Internet, Webpage, Direct E-mail, Direct Mail, POS and more. • Market research for the allocation of budget and creative concepts. This ranged from focus groups presenting qualitative research, as well as Ad track, which presented quantitative. • Link between the Client, Volkswagen, and the Agency. Management of staff allocated to the VW account of the Media department, Creative departments (Interactive, Direct and Above-the-line), Strategic department, Production departments (Interactive, Direct and Above-the-line), Finance department etc. • Managed the run out of VW Bus through the line campaign and the work completed with David Kramer on Karoo Kitaar Blues Volkswagen • Managed entire Volkswagen Dealer’s advertising across the country including Barons• Assisted in management of VW’s 50th anniversary whereby we developed a through the line campaign as well as David Kramer performing at the plant in Uitenhage for staff morale