Amanda Briggs Email and Phone Number
I am a creative leader, design researcher and strategist known for delivering game changing product insights, concepts, and solutions at the enterprise level. I advise some of the world’s most celebrated brands on taking a more human-centered approach to culturally relevant product and service design, drawing upon a background in academics, textiles, fine art, sports, and sociology. For more than three decades, I led high-impact, global initiatives that reimagined Nike’s approach to design, research, and innovation across a portfolio of iconic apparel and footwear brands. My expertise lies in synthesizing research and data into insights and strategies that illuminate the connection between design, culture, sport and consumer trends. I’ve led high-visibility research initiatives that have helped build a deeper, more strategic understanding of consumer and athlete behaviors in commerce-driven, creative environments. I am skilled at converting research insight into compelling narratives and media that drives creative teams to action.SPECIALTIES: Creative & Design Strategy • Culture & Trend Forecasting • Design Thinking • Concept Ideation • Athlete Performance & Insight • Qualitative Research & Analysis • Brand & Product Innovation • Media, Story & Content Strategy • Human-Centric Problem Solving • Health Narrative Development • Team Building & Leadership
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Creative Design And Culture StrategistIndependentPortland, Or, Us
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Creative Design & Brand StrategistIndependent 2010 - PresentPortland, OrPartner as a creative advisor in building best-in-class design practices, insights, and product innovations, working with leaders at brands across industries (apparel, footwear, auto, sports, medical, education, non-profit). Provide creative teams with analysis and insight around cultural research, consumer trends, and product / service design.
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Senior Director, Design Center Of Excellence / Creative Strategy & Athlete Voice InsightNike 2012 - 2020Portland, OrSenior strategy consultant to Nike’s creative leadership team, guiding design culture and athlete insights across the Global Design organization. Deepened efforts around Athlete Voice and Design research, extracting insights to inform brand innovation and creative strategy. Examined the cross-section of art, science, and performance sports that continues to have enduring impact on Nike brands and product lines. Partnered with Chief Creative Officer to define the ethos and values of the Design organization, adapting pillars into training curriculums to develop Strategy, Design, Innovation, and Brand teams. Advocated for a more robust design culture and investment across the enterprise. Synthesized relevant insight from cultural and athlete research into compelling, soulful narratives to help drive design creation. Developed a wide range of media to drive creative strategy into the organization including films, books, whitepapers, curriculums, workshops, websites and events. Helped conceptualize and produce the Nike On-Air podcast and delivered presentations on trend / athlete insights at quarterly Design all-hands. -
Director, Design Coe – Trend, Cultural & Athlete Voice InsightNike 2010 - 2012Key member of the Global Design Leadership team, driving research on cultural trends, design, and Athlete Voice to inform creative strategy across categories and brands. Provided valuable insights that shaped companywide creative direction, product design, and visual narratives.Launched Nike’s Trend Council comprised of cross-disciplinary leaders to unify trend and culture language across a 1000-person design organization. Directed content creation for the internal design blog, Trend Council newsletters, and magazine centered around consumer, design, and sports trends.Developed the Athlete Voice research program, creating content from hundreds of interviews with professional athletes, coaches, and sports scientists to showcase the Athlete Voice through a cultural storytelling lens. Embedded Athlete Voice research into the Design community, giving designers tools to enhance storytelling skills and integrate content into the creative strategy.
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Director, Global Brand Marketing – Consumer Trend Insight & DesignNike 2000 - 2010Co-developed Nike’s consumer research methodology, leading cultural and trend research with Brand Marketing, Product, and Design teams. Integrated design thinking principles and insights into the product development process, examining culture and sports through an aesthetic lens.Developed and executed the vision for the Consumer Culture Lab and Design Research Library.Served on the Corporate Color Committee influencing seasonal corporate color palettes. Consulted with Nike sub-brands (Exeter, Converse, Cole Haan, Hurley) around trend analysis and insight development.
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Senior Designer, RetailNike 1996 - 2000Lead designer of retail environments for NikeTown stores in Honolulu, San Francisco, Boston, Melbourne, and Toronto. Shaped the visual story, theme, and interior graphics to create a cohesive consumer and brand experience. Worked with architects to incorporate color and trends into interiors and displays. Influenced seasonal color palettes as part of the Color Committee.
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Senior Designer, Apparel & FootwearNike 1989 - 1996Designed iconic graphics and textiles for Nike Basketball, Jordan, ACG, Running, Training, Volleyball, and Golf product lines, several of which were re-released over years to come.
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DesignerSport Obermeyer 1987 - 1989Aspen, Co -
FounderX-Ray Design 1985 - 1987Seattle, Wa
Amanda Briggs Education Details
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Textile Design -
Bfa, Studio Art, Sociology, Art History
Frequently Asked Questions about Amanda Briggs
What company does Amanda Briggs work for?
Amanda Briggs works for Independent
What is Amanda Briggs's role at the current company?
Amanda Briggs's current role is Creative Design and Culture Strategist.
What schools did Amanda Briggs attend?
Amanda Briggs attended Fashion Institute Of Technology, University Of Puget Sound.
Not the Amanda Briggs you were looking for?
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Amanda Briggs ✭
Dallas-Fort Worth Metroplex2ttu.edu, legends.net2 +180644XXXXX
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2archbalt.org, iu.edu -
Amanda Whitmire
Head Librarian, Hopkins Marine Station At Stanford University; Board Of Education Trustee, Monterey Peninsula UsdMonterey, Ca3mpusd.k12.ca.us, amandawhitmire.com, stanford.edu1 (650) 7XXXXXXX
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Amanda Briggs
Human Resources Management/ Recruitment At Meherrin River Forest ProductsRocky Mount-Wilson Area
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