Commercial Solutions Manager, Customer Intelligence Portfolio
CurrentResponsible for managing the commercial aspects and market growth of the SaaS Customer Intelligence portfolio.
Jul 2022 - Present
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Scott Briggs Email & Phone Number
Marketing Technology Leader
at
SAS
2 work emails found
@sas.com
2 phones found area 203 and 312
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Who is Scott Briggs? Overview
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Scott Briggs is listed as Marketing Technology Leader at SAS, based in Greater Chicago Area, United States. AeroLeads shows a work email signal at sas.com, phone signal with area code 203, 312, and a matched LinkedIn profile for Scott Briggs.
Scott Briggs previously worked as Commercial Solutions Manager, Customer Intelligence Portfolio at Sas and Sr Manager, Global Customer Intelligence Practice at Sas. Scott Briggs holds Ma, Economics from Penn State University.
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Email format at SAS
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{first}.{last}@sas.com
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Profile bio
About Scott Briggs
I joined SAS Institute in 2012 bringing 15 years of helping marketers make better business decisions by leveraging data and analytics. At SAS, I lead a team that consults with marketing departments and organizations of all sizes to help them solve tangible business problems leveraging technology and data. We are responsible the strategy and execution of enterprise software sales related marketing technology. During my time at SAS we have been rated by analysts as industry leaders in the marketing and customer intelligence space.Since the late 1990’s, I have worked with several technology companies focused on analytics and marketing automation. My experience spans multiple industries and disciplines including customer intelligence, social media, database marketing, email marketing, analytics, business intelligence, econometrics and market research. As a frequent speaker at industry events I have been quoted in publications such as Forbes, USA Today, Mashable, and the New York Times. I was a recipient of the Advertising Research Foundation’s Great Minds in Innovation Award in 2011 for creating an analytical measurement index to evaluate the success of advertising campaigns during the 2011 Super Bowl. My education includes a BA from Western New England University and a MA in Economics from Penn State University. My interest in analytics and data goes back to graduate school where my thesis was titled, “An Empirical Analysis of Collusion in the Free Agent Labor Market for Major League Baseball Players” and combined my love of sports with analytics. My career started as a statistical research analyst and economist within the United States Federal Reserve System. While at the Federal Reserve, Scott focused on topics related to antitrust, regulation and compliance of Financial Institutions. Scott’s diverse combination of education and experience provides an ideal mix of strategic thinking and tactical problem solving.
Listed skills include Analytics, Database Marketing, Web Analytics, Email Marketing, and 8 others.
Current workplace
Scott Briggs's current company
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11 roles · 29 years
Scott Briggs work experience
A career timeline built from the work history available for this profile.
Sr Manager, Global Customer Intelligence Practice
• Merged three disparate sales support teams responsible for all SAS Customer Intelligence Sales Opportunities in the United States; outperformed sales KPI’s in year one. • Manage all day to day activities of the team from the tactical to the strategic; including mentoring, team utilization and revenue, creating development plans, performance reviews and positioning/sales strategy.• Frequently meet with C-level executives to position and sell the SAS CI Platform.• Collaborate with sales leadership across industry verticals to develop industry focused sales materials and go-to market approach.• Deal size ranges from $100,000 to $1mm+. • Manage day to day team activities, pipeline, resource utilization, and industry trends.• Collaborate with product management and R&D to guide future product direction.• Internal thought leader to the sales organization on topics of customer intelligence and marketing analytics.
May 2015 - Jul 2022
Principal Solutions Architect
• Provide the primary technical and strategic support multimillion-dollar global sales opportunities.• Present to C-level audiences positioning the value of the SAS Customer Intelligence Platform.• Brief Sr. Management on current team activities, pipeline, resource utilization, and industry trends.• Responsible for internal enablement activities of a global salesforce of over 2,000 sales reps.• Collaborate with sales on positioning and deal strategy.• Interact with Product Management and R&D on future direction and roadmap of the product set.• Frequent speaker at industry events.• Internal and external evangelist for SAS Customer Intelligence.
Feb 2012 - May 2015
Sr. Director, Social Strategy And Insights
Alterian
Apr 2011 - Feb 2012
Director Of Business Solutions
Alterian
Led a team of pre-sales consultants and engineers responsible for sales of the Alterian Marketing Suite. The team was responsible for product demonstrations, RFP support, complex Proof of Concepts, and paid consulting engagements in North America. Under my leadership the team delivered on expected sales targets and utilization rates. The Business Solutions Team is the subject matter experts for all technical and strategic aspects of the products during the sales process. We delivered complex proof of concepts within mutliple product sets including campaign management, email marketing, social media montioring and web content management.
Aug 2009 - Mar 2011
Principal Consultant, Strategy & Analytics
Alterian
Led delivery of new and innovative product engagements for the Alterian Marketing Suite. This includes both the strategy and delivery of the 2 largest product deployments in company history. Both proejcts were worth greater than $1mm in company revenue. Was the subject matter expert for all complex commercial opportunities for North America. Was the liasion between clients and Alterian during the sales process. Provided strategic oversight to clients to ensure effective use of the Alterian Marketing Suite.
Jan 2007 - Aug 2009
Director Of Professional Services
Alterian
Managed a team of consultants delivering highly complex software implementations and marketing automation engagements. Delviered projects including database design, ETL, marketing cmapaign design, business inteligence and predictive modeling. The team drove 7 figure revenue for the company and regularly met all utilization and output goals.
Jan 2004 - Dec 2006
Manager, North American Software Practice
Doubleclick
2002 - 2005
~3 yrs
Database Marketing Consultant
1998 - 2002
~4 yrs
Associate Economist
Feb 1996 - Mar 1998
Sr. Statistical Research Associate
Federal Reserve Bank Of Philadelphia
Jun 1994 - Jan 1996
2 education records
Scott Briggs education
Ma, Economics
Penn State University
Ba, Economics
Western New England University
FAQ
Frequently asked questions about Scott Briggs
Quick answers generated from the profile data available on this page.
What company does Scott Briggs work for?
Scott Briggs works for SAS.
What is Scott Briggs's role at SAS?
Scott Briggs is listed as Marketing Technology Leader at SAS.
What is Scott Briggs's email address?
AeroLeads has found 2 work email signals at @sas.com for Scott Briggs at SAS.
What is Scott Briggs's phone number?
AeroLeads has found 2 phone signal(s) with area code 203, 312 for Scott Briggs at SAS.
Where is Scott Briggs based?
Scott Briggs is based in Greater Chicago Area, United States while working with SAS.
What companies has Scott Briggs worked for?
Scott Briggs has worked for Sas, Alterian, Doubleclick, Protagona, and Federal Reserve Bank Of Chicago.
How can I contact Scott Briggs?
You can use AeroLeads to view verified contact signals for Scott Briggs at SAS, including work email, phone, and LinkedIn data when available.
What schools did Scott Briggs attend?
Scott Briggs holds Ma, Economics from Penn State University.
What skills is Scott Briggs known for?
Scott Briggs is listed with skills including Analytics, Database Marketing, Web Analytics, Email Marketing, Marketing Automation, Business Intelligence, Crm, and Digital Marketing.
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