Bright Chen Email & Phone Number

Shenzhen, Guangdong, China

China

Responsibilities:-Develop and maintain media relationships in the UK, France, Italy, and Spain-Release press releases in the UK and France through PRNewswire and AFP-Develop and maintain relationships with YouTube and Instagram influencers in the UK and France-Report on marketing achievements-Conduct competitor analysis-Participate in marketing campaign idea planningAchievements:-Assisted the company in establishing marketing promotion from 0 to 1 in the UK and France-Established over 100 media resources in the UK and France, including 10 top-tier general and technology media outlets (such as National Geographic, Manchester Evening News, T3, Digital Camera World etc.) and 100+ UK influencer resources (outdoor/DIY/travel/photography), achieving an average monthly exposure of 5M with a CPM of $35.

Shenzhen, Guangdong, China

Project Manager serving Chinese e-commerce brands selling on US/EU market1. Coordinate and manage 16 projects (creative&brand strategy projects, social media projects and performance marketing projects);● Creative projects: brand strategy, Logo and VI design, poster design, webpage design, etc;● Social media projects: Facebook and Instagram content plan, community management, ads, special campaigns, etc;● Performance marketing projects: Shopify operation and webpage optimization, Facebook and Google ads, influencer campaigns, etc;2. Keep track the KPI to ensure the timely delivery of the project, using Monday Board as a tool;3. Deal with emergencies during the progress of the project;4. Host internal and external meetings with clients or with internal team, including monthly report and biweekly meeting report;5. As a bridge between Chinese clients and English-speaking colleagues, ensure accurate and smooth communication between both parties.Clients: Yadea, Media Comfee, Eureka, Pretty Diva, Brightown, Litake, Wuuk, Aovo drone, Accolmile, Onlyfire

Shenzhen, Guangdong, China

--Analyze and evaluate quality indicators of Raw Requirements:1. Information integration and tracking management: monitor the raw requirements of 20 project teams, and evaluate 12 quality indicators from 2 different dimensions. Write monthly reports on their performances of dealing with the raw requirements.2. Focusing on the important indicators: improve the important indicators by 3.3 days(the average response cycle of raw requirements)--Organize sampling review meeting for project credibility1. Organized three credible definition sampling meetings to output the final review results;2. Excellent output of credible definition results and won an award from the company's senior management.--PMT conference secretary1. Collect topics, convene relevant participants to join the meeting, and write meeting minutes in time.

Shenzhen, Guangdong, China

Main job:--Overseas branch marketing report1. Contact with marketers of 22 branches from all over the world to assist in marketing on a daily basis2. Publish monthly as well as quarterly marketing report about the work of 22 branches, providing statistics insights including digital marketing and offline marketing. Pay extra attention to digital marketing work such as local website operation, social media operation, SEO/SEM, etc.--Financial reports about the use of market funds1. Collect the market fund usage data from the Finance Department, Marketing Manager, and each sales department2. Calculate the amout of market fund being used by each branch and office----Maintenance of sales inquiry mailbox1. Make an inquiry customer's country partition table, and collect the email addresses of sales staff responsible for different countries' inquiries2. Forward customer inquiry emails from different responsible units to the relevant sales mailbox--Overseas exhibition assistance1. Collect contract documents and invitation documents before the exhibition, and collect summary materials and cost statistics after the exhibition2. Assist in handing over the exhibition board design requirements and other material requirements of the branch3. Check whether the design meets the company's brand standards--Assist in planning and execution of large-scale marketing activities1. Planned and executed a 700-people evening event which invited clients from all over the world2. Participated in Online Exhibition website contruction, helped built the 3D virtual exhibition halls

Beijing

SEO search engine optimization:(1) Collect the data of impressions, clicks, and consumption of Baidu, 360, Sogou, Shenma and other search engine platforms, as well as the relevant data from display advertising platforms such as Google and Toutiao, and Baidu Brand Zone and 360 on a daily basis. Publish a monthly report and compare the data with last year from the same period.(2) Monitor whether the daily conversion situation has improved, send the report to ad companies with low conversion efficiency, and urge them to improve(3) Check the ranking of keywords, not only the ranking of Beijing, but also the ranking of Shanghai and Hangzhou, because the conversion efficiency of these two cities is not high. In addition, adjust the prices of high-conversion words to reach the top ranking and bid with competitors. For Toutiao, pay attention to the conversion situation every one or two hours, and timely feedback the situation to the relevant person in charge(4) Promote the brand in Q&A community and handle bad comments(5) Inspect the keywords with high conversion and low consumption and high conversion, and think about ways to improve keyword advertising. Add new keywords to the database.(6) Publish some branding articles on HQ website and sponsored press.(7) Check whether there is an entrance to New Oriental International Study Tour on the WeChat official account platform of schools in various regions of New Oriental, mark the official account without entrance and request them to improve(8) Sorting out invalid dialogues from the backstage

Bachelor'S Degree, Marketing

Activities and Societies: International Buddy Program, International Culture Festival, Entrepreneurship Proposition Competition, Business.

Bachelor'S Degree, Marketing, 4.0 Out Of 4.0

Activities and Societies: Indiegogo campaign, field customer survey, presentation of Westminister ---Exchange Programme--- During.