Brighter Directions ENGAGE YOUR AUDIENCES and create buy-in so you can focus on your businessWe build brands to connect with local or global audiences through insight-driven strategic solutions, delivered by our professional team of marketing communication experts, as an external, cost-effective resource for your business.Whether it’s the narrative of a project aligning perfectly with your target audience, the unspoken words your marketing conveys, or even the aligned relationship we have from our initial chat… as a boutique content marketing agency with relationships and communication at our core – we help you curate powerful messages that resonate and drive impact.- Content Marketing / Copywriting- Social Media Marketing / Social Advertising - PR & Media Relations, Press office and stakeholder communications - Marketing strategy, training and consultancy solutions (inc Crisis Communication)Personally, those that know me (or that I've consulted) know that I can be a little 'too honest' in my approach - I'm as forthright as I am passionate about you getting results in your business. I still very much run my company from the front, meeting and getting to know each and every one of our wonderful clients in order to establish a relationship and understand their business needs. I have the fortune of working with an incredible, ardent and skilled team of professionals (clients and employees) around me who inspire, drive and improve our operations.

My CSR and personal passion is for every single person to have access to skills, opportunities and knowledge that will build employability and diversity across the area. For the past ten years I have contributed to several employability groups in partnership with the Council, LEP's (Local Enterprise Partnerships) and Chambers either as board or working groups.In 2014, I launched a non-profit (CIC) to facilitate opportunities through my business, by providing anyone on their employment journey access to skills, via work placement and mentoring programs through the business relationships we have across our region. To date, we have helped over a thousand people from 16-55 years into sustainable employment.I am also an Enterprise Advisor through D2N2 LEP for various schools across the Derbyshire region, working with schools to align their operations with commercial strategy and support students to reach their full potential.

Headhunted for project management, manage the task-group to launch the digital strategy nationally and globally, which lead to a direct commission on a project basis for both the BBC and SKY media.A huge step-change in my career which lead to the launch of my own marketing agency Brighter Directions, which specialises on my core skills and expertise within media communications and digital marketing.

Project - I was contacted via an old work colleague with a view to developing the digital strategy and communications alignment for The Q Financial Group, working with the FSA and other regulatory bodies in the industry.The contract included c-suite engagement, strategy planning, program delivery, marketing and sales alignment, digital policy integration and employee training throughout the company across Europe.Since launching my agency at the latter end of the contract, the group still commission my/ our expertise on an outsourced basis - so we very much have a positive, credible relationship to date.

My career with the media and marketing started at a young age. I was still studying at college (Media, Journalism and Business) when I applied for a junior sales role for a local newspaper group. Once I started, I was simply hooked - working every hour I could to develop my skills and learn the industry.What started off with a sales position at Wilfred Edmunds (my local printed newspaper company), lead to progression through mergers via Johnston Press and, ultimately a very successful journey throughout my career crossing between sales, marketing, journalism and digital.Throughout my career with the group, and later Trinity Media, I am overwhelmed with the support and opportunities provided to me, all of which demonstrate that working hard pays off!Roles throughout my career included progression from executive to c-suite level: Media Sales Executive, Media Sales Manager, Key Account Manager - Media Journalist, Features Editor, Senior Editor - Digital Marketing Manager, Digital Director.A career between sales, marketing and media has followed me ever since.... and I love it!

As part of my role at Wilfred Edmunds / later the Johnston Press media group (a national publishing firm who manage most of the UK local and regional press newspapers and magazines), I also developed my talent by working within the editorial team, to learn and develop my knowledge and core skills around editorial, journalism and story reporting.My time and experience within this division of the large company provides valuable knowledge which was later utilised when I manged the team to develop both the special publications division (national editions) and the digital marketing strategy for the group.