David 💡 Bright Email & Phone Number

Thousand Oaks, Ca, Us

Moved to a role at the Parent company of Lean Library; SAGE Publishing. I’m the first Enterprise Product Manager within the global marketing team taking responsibility for the company’s corporate website and associated platforms whilst we migrate to a new SiteFinity platform for CMS.

Worldwide, Oo

Part of Technology for Sage, Lean Library are a remote scale-up that delivers (SaaS) software to global academic libraries to remove friction for their users to access scholarly content, particularly when off-campus. Due to the company/team size, I was happy to be involved in many different things, including:- establishing Product rituals and approaches with an offshore team- technical competitor comparisons in the market- shaping roadmaps with Product lead and moving quickly to deliver against plans- speaking to customers about how to meet their needs- prototyping ideas using Axure- creating marketing campaigns using Mailchimp, and having fun integrating various marketing platforms and other gubbins into their software

Gb

Given the global pandemic, I decided to use my skills to assist with the COVID-19 relief effort. I took up a role to support my local hospital in managing PPE within a high-pressure hospital environment.Duties include:- Understanding the requirements of Personal Protective Equipment (PPE) for various clinical areas.- Challenging inappropriate use of PPE & sign posting staff to the latest PPE guidance. - Escalating concerns regarding use of PPE to Infection Control- Co-ordinating stock of PPE in clinical areas in collaboration with procurement- Supporting the out-of-hours site team to re-stock PPE.- Assisting clinical areas with dispensing of PPE to staff.- Ensuring accurate monitoring of PPE usage within clinical areas, sharing with procurement for supply chain management.

Berlin, Berlin, De

- Initiated analytics and data workshops to maximise the impact of first party customer data by increasing validity, volume and completeness by over 20%.- Formulated inaugural customer data strategy and roadmap to raise the profile and demand for high quality data management solutions, securing £450k budget for a multi-year IT programme.- Reduced monthly campaign reporting from 20 days to half day, by devising and standardising reporting processes and output.- Increased analytics insight for marketers by auditing and simplifying existing analytics tagging setup across multiple web and email platforms.- Devised a broad MarTech strategy by analysed existing MarTech stack against capabilities and needs, improving the customer journey for new and existing customers.- Saved ~€60k annually by consolidating complex legacy budgets associated with MarTech platforms to establish clear view on spend and tightening of contracts.- Optimised Display channel usage across owned properties by consolidating GAM/DFP implementation and embedding processes suitable for 250+ global marketers and sales teams, increasing revenue overall.

Berlin, Berlin, De

Reporting into VP Commercial Marketing; responsible for supporting the Marketing & Commercial Sales teams globally.- Guided rollout of new Salesforce CRM to Sales and Marketing which included vast data migrations and change management to enhance sales ability and increase revenue overall, whilst retiring several legacy systems.- Selected and deployed Krux (DMP) to the business by embedding the technology and process. This allowed sales teams to offer improved targeting capabilities to clients resulting in increased revenue and better use of on-page real estate.- Evaluated existing and future needs for an RFP process to source a company-wide Social Media platform, reducing creation time, providing governance and improved ways or working.- Guided stakeholders and technical teams through architectural setup and migration to a new Email Service Provider (ESP) to successfully retire multiple legacy platforms whilst increasing productivity and empowerment to marketing teams.- Prevented loss of staff by building resilience and minimising team disruption by managing organisational change during the merger of two companies.

London, Greater London, Gb

Reporting into the Marketing Director; responsible for the delivery of centralised services for advertising and marketing groups, whilst also helping to drive digital expertise.- Promoted “Lean Product Thinking” (Build-Measure-Learn) into marketing campaign activities to challenge the status-quo, embedding new and improved ways of working to drive team effectiveness.- Devised and led a cross-department digital competency assessment, which highlighted staff development needs and acted as a business case for significant training investment.- Established a new team through restructuring of 35 existing global staff responsible for Product Management, Advertising Operations, Digital Analytics and Conferences; setting overall vision and direction to ensure shared understanding of business plans and objectives.- Built strategic annual plans for each area of responsibility, taking an outside-in approach to ensure business objectives were met with the most modern approaches whilst consciously learning from experience.

London, Greater London, Gb

Responsible for setting roadmap strategy and delivering against digital advertising and marketing products.- Expanded the commercial product team by constructing the necessary business case. Subsequently recruited additional product managers, defined role scopes and integrated into the business so that Product vs Project approach is understood and value is delivered immediately.- Coached and led 4 product managers by successfully establishing a positive team culture, whilst also setting and monitoring product KPI dashboards for continuous improvement.- Organised and executed workshops to establish longer term product visions and roadmaps, driving buy-in from all necessary stakeholders and broad awareness of team objectives.- Instigated the need for an E-Commerce product owner role for personal journal subscriptions, and assumed the role to guide the engineering team through significant web improvements, including recurring billing features which led to significant new revenue growth.- Established tailored reporting plans around product releases and processes, so that stakeholders from the Managing Director through to Engineering teams would have an awareness and shared understanding of progress against roadmaps.- Translated and documented commercial/marketing needs and business cases for a replacement global E-commerce platform. Advised on due diligence and assessment approach for demos and evaluation as part of the decision process that would come to replace existing architecture, saving on legacy software costs and increase new revenue opportunities.- Successfully pitched and led a unique “Lean Product” Naturejobs pilot that experimented with various pricing models, ultimately leading to an entire business model change and approach which generated over £1m new revenue by year end.

London, Greater London, Gb

Overall product ownership of the Jobs and Events boards which make up NPG’s classified business. - Modernised Naturejobs by re-establishing the vision for a product created 8 years prior, by collaborating with market research and other senior stakeholders to assess product-market fit, and motivating advertising teams with the newly agreed direction. - Established the benefits that product management can bring to the advertising team, helping to focus overall efforts and directions whilst increasing awareness of the never before seen function.- Simplified historical Naturejobs relaunch plans to deliver new website features, redesign, retirement of legacy platforms and migration of 10 years of data within four months; a third of original timescales.- Embedded a new Agile way of working to the Advertising business, increasing stakeholder communications to build confidence in the approach that continues to this day. - Selected an agency for Naturejobs development; managing a ~£700k budget. Outsourced development team, including due diligence, managing on-going partner relationship and budget; saving ~£200k annually.- Appointed and led external agency to build the inaugural Naturejobs native iOS and Android apps; utilising existing API’s, defining requirements and project scope to successfully launch into App stores within budget.- Optimised backlog management prioritisation by ensuring the entire multi-disciplinary matrix team were involved and aware of direction, minimising delay and maximising throughput.- Accelerated software delivery from twice annually to fortnightly cadence by collaborating with engineering teams both local and remotely, to embed new tools and better ways of working.- Introduced regular UX/user research into the product development process, by identifying and engaging with genuine users.- Defined a wireframing process which would allow rapid input into the scrum framework.

London, Gb

Largest UK Consumer Publisher of iconic print and digital brands. Product and project managed over 40 digital titles within the portfolio.- Reduced technical overhead and annual costs of ~£100k by relaunching and migrating YBW.com content (six websites within a marine portfolio) to a single platform.- Optimised improvements to Decanter World Wine Awards, a £1m+ revenue generating product, by managing business analysis, requirements gathering, and successful continuous deployments.- Maximised organic traffic on Countrylife.co.uk by running SEO audits and executing changes, which resulted in a 30% increase in indexed pages and significant SERP improvements.- Devised the first product portfolio roadmap, negotiating and liaising with senior stakeholders that ensured that significant business objectives were planned and delivered successfully.- Inspired and directed engineering teams to deliver change successfully, growing overall confidence of the digital team within the context of the wider business.

London, Gb

- Formed a new team of 7 Developers to build and maintain the Hobbies portfolio- Established a process of workshop and requirements gathering to deliver a programme of rapid website builds, some within one week from conception to launch.- Optimised ways of working by introducing Scrum to the team, delivering on requests in days rather than weeks.

London, Gb

Coordinated and performed multiple tasks in building validated, well-built websites, whilst also working closely with editorial, marketing and advertising teams across the business.- Developed validated websites integrating into proprietary content management system (CMS) built on the LAMP stack, whilst also working closely with editorial, marketing and advertising teams, to be able to instantly publish content online.- Created and executed CMS training sessions and materials to build self-serving capability within editorial teams, and reduced dependency on digital team.- Managed Ad Operations when required, managing and correcting ad-tags onsite where required, and optimising client campaigns for delivery.

Chelmsford, Essex, Gb

Based in Chelmsford, the County Council governs the non-metropolitan county of Essex in England. - Created and maintained frontend HTML/CSS/JS internet & intranet sites, collaborating with multiple stakeholders.

Professional Diploma - Dip Digm, Digital Marketing

Post Grad, Certificate In Management

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