Brigid O'Reilly Email & Phone Number

Greater New York City Area

Managed all customer-facing activities from pre and post sales of Barnes & Noble Education's digital courseware to increase market share and deliver the highest levels of customer satisfaction. Led Customer Success team, developed and implemented customer onboarding, training and support programs. Served as the voice of the customer, working across teams to identify opportunities to enhance the customer experience. Worked with BNC store managers and Sales in conducting digital product demonstrations to provosts, admins and faculty. Served as digital expert, coaching and training BNC store managers on BNED digital product.

Hoboken, Nj

Developed, managed and implemented customer engagement initiatives and support programs to maximize sales and drive usage of Wiley Research products and services at the institutional level. Managed sales enablement strategies and initiatives for the institutional sales organization. Led Wiley's Library Advisory Board, managing Wiley's engagement with leaders and influencers in the library community to validate Wiley Research products and services and gain insight into the library market. Directed Wiley's conference strategy for the library market. Managed the Customer Engagement Team.

Hoboken, Nj

Managed the sales, usage and retention of institutional adoptions of Wiley digital product for Wiley’s Business Solutions Group. Presented Wiley digital products and services to key decision makers. Developed and maintained relationships with C-Level Administrators, Instructional Designers, Curriculum Developers and Technical Teams. Consulted on large scale institutional implementations of Wiley digital products and services. Developed and managed the implementation and support plans for institutional digital adoptions. Qualified customer and market requirements and presented requirements to internal Wiley stakeholders, including Enabling Technologies, Digital Delivery and Product Teams. Participated in Wiley Higher Education's planning and development of Wiley digital products and third party integrations.

Hoboken, Nj

Managed the sales, usage and retention of institutional sales of WileyPLUS, an online teaching and learning application, for the for-profit sector. Responsibilities included providing sales demos to large for-profit organizations, training their staff and overseeing and supporting the integration of WileyPLUS with their learning management systems. Actively participated in Wiley Higher Education's planning and development of WileyPLUS third party integrations.

Provide marketing and sales support and assist in the launch of a startup school fundraising program, My School Folders. Projects included developing marketing plans, producing program components, creating email campaigns, hiring and training Account Managers and providing customer support during launch of program.

Managed all special advertising supplements from content development to production for four business to business publications—Financial Planning, On Wall Street, Bank Investment Consultant and Insurance Networking News. Developed customized marketing solutions - advertorials, white papers, round tables and Show Dailies - for industry leaders. Managed all aspects of Custom projects from proposal to print including: creating client proposals, developing editorial content, sourcing freelance writers, setting and managing timelines, editing content, overseeing design layout and scheduling production and printing. Researched topics and industry themes and met regularly with sales team to help support and generate new business. Maintain expenses, manage budgets and forecasting.

Devised, developed and implemented global strategic marketing plans for McGraw-Hill ELT (English Language Teaching). Responsible for driving all marketing efforts, including developing marketing tools and sales aids to support sales team, creating effective promotional campaigns and marketing collateral, developing and maintaining a customer website and organizing promotional events and author tours. Coordinated bi-annual sales trainings for approximately 60 international sales reps and managers. Oversaw $500k promotional and conventions budget. Supervised International Marketing Coordinator, International Sales Consultant, Marketing Consultants and various outside contractors.

Directed international marketing and sales of educational products for four McGraw-Hill School divisions: The Wright Group, SRA, Macmillan/McGraw-Hill and Glencoe. Developed and managed marketing campaigns; tracked sales and market trends and assisted in hiring and training sales and marketing staff. Oversaw $600K operating budget. Hired/supervised International Marketing Coordinator and International Sales Consultant. Reported directly to VP, Global Market Development.

Managed sales and product support of McGraw-Hill School and Postsecondary products for McGraw-Hill international subsidiaries. Provided regular product and sales training, developed training materials and sales aids, organized promotional workshops and conferences and launched direct mail and e-marketing campaigns. Supervised Marketing Assistant; directed outside contractors and consultants.