Brigitta Carter

Brigitta Carter Email and Phone Number

Digital Content Manager @ Bayer
United Kingdom
Brigitta Carter's Location
United Kingdom, United Kingdom
Brigitta Carter's Contact Details

Brigitta Carter personal email

n/a
About Brigitta Carter

> Passionate about food and drink, wellness, women's health and the B Corp movement> Digital marketing professional with 10+ years of experience in website management, SEO, eCRM, project planning and management, comms and content creation.With a customer-first approach, and driven by data, I support marketing campaigns by leading on key owned channels, website, ecommerce + eCRM. Working across multiple functions and with 3rd party partner agencies, I plan, develop, test and execute content that resonates with our audience on our website and eCRM.- Excellent written and verbal skills - Experienced in creating highly optimised content with SEO considerations- eCRM strategy planning + execution- eCommerce planning + execution- Project management skills- Extremely thorough attention to detail- Very organised with highly effective time management skills.- Excellent communicator with German, Spanish and Hungarian skills.Other skills include:CMS expert | Website management | eCRM | eCommerce | Brand messaging | External Comms | Internal Comms | B2B | B2C | Search Engine Optimisation | Brand advocacy | Blogging | Copywriting | Video marketing | UX | CRO | Wordpress | Hootsuite | SEMRush | Mailchimp | Mapp | Newsletters | Line Management | Project Management | Trello | Stakeholder Management | Budget Management | Agency Management | PR Management | Spanish | German | Hungarian | Jira | ClickUp

Brigitta Carter's Current Company Details
Bayer

Bayer

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Digital Content Manager
United Kingdom
Website:
bayer.com
Employees:
92872
Brigitta Carter Work Experience Details
  • Bayer
    Digital Content Manager
    Bayer
    United Kingdom
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  • Ella'S Kitchen
    Brand And Digital Performance Manager
    Ella'S Kitchen
    United Kingdom
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  • Ella'S Kitchen
    Brand Performance Manager
    Ella'S Kitchen Jul 2023 - Present
    Rotherfield Greys, Henley-On-Thames, Gb
    Manage the continuous improvement of Ella’s Digital Ecosystem for the UK and lead on digital reporting, optimising activity based on insights from analytical work.Lead on major website projects as a project manager, including updating Ella's Friends programme, helping to attract + convert more parents + carers into engaged and loyal Ella's Friends.Lead on eCRM strategy + communications: plan, create + deliver bespoke user journeys and solus email for different audience segments to support marketing campaigns and product launches: including copywriting, A/B testing, GDPR considerations and reporting for insights. Work closely with our eCRM provider (Mapp) to deliver best practices across our eCRM programme across all territories.Responsible for all Ella's Kitchen website across all territories, working collaboratively with other teams + external agencies to ensure they support the business strategy + achieve set KPIs. As the CMS expert, lead on all website updates and on-going site maintenance including the implementation of ecommerce plans to achieve set KPIs. Own paid media for Friends recruitment, PPC + SEO channels, working closely with partner agencies.
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  • Ella'S Kitchen
    Helps Make Friends Online (Assistant Digital Brand Manager)
    Ella'S Kitchen Sep 2020 - Jun 2023
    Rotherfield Greys, Henley-On-Thames, Gb
    Main focus was to project manage + deliver re-platforming of UK website to brand new CMS system, working through all system integrations, Legal requirements and internal stakeholder management.Main lead on UK website for Ella's Kitchen. As the only internal CMS expert, own all updates and on-going site maintenance working collaboratively with 3rd party digital agency. Support on campaign activations, including content production and copywriting.Work closely with Senior Brand Manager to manage always-on communications via Ella's Friends eCRM day to day activities ensuring the right messages are reaching the right consumers at the right time. This includes: create + develop bespoke user journeys and solus email for different audience segments, plan + deliver strategies to maximise customer journeys + drive loyalty.In addition, work with Brand Manager on reporting, inputting across digital channels from collation of data to distilling into informative and actionable recommendations.Support Brand Manager with day to day digital tasks + projects when needed.
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  • Move Iq
    Content Media Manager
    Move Iq May 2019 - Sep 2020
    Reading, Berkshire, Gb
    Responsible for the full management of Move iQ media schedule and execution of promotional assets to support media promotion across social channels. Planning and execution with Digital Marketing Agency, of Move iQ’s quarterly content roadmap and coordination of external freelance writers to deliver a consistent flow of content for publication alongside Agency content output. Responsible for email marketing for highly engaged subscribers and social media management. External Agency coordination and relationship management with third party agencies and partners.Taking the lead on registered member content, including content updates via Wordpress, conversion optimisation via Optinmonster, updates from affiliate partners via Awin.Manage Move iQ YouTube channel with ambitious targets to grow subscribers and brand awareness via optimisation efforts.
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  • Bullitt Group Ltd
    Content Marketing Manager
    Bullitt Group Ltd Jun 2017 - Apr 2019
    Develop and own content marketing plans across multiple brands to build brand trust and drive brand awareness. Work across multiple functions and collaborate with third-party agencies to create impactful content to achieve marketing goals, aligned to brand messaging and tone of voice. Work closely with Brand Managers to develop brand messaging and tone of voice documents and champion these throughout the business. Leverage insights from Research team and Products team to ensure accuracy of published content with a benefit-led focus. Own the end-to-end process of content creation from ideation and copywriting, to content upload and management, as well as content promotion and localisation. Own and manage website content across multiple brand websites, including catphones.com, landroverexplore.co.uk and bullitt-group.com
  • Rentokil Initial
    Digital Content Strategist
    Rentokil Initial Sep 2016 - Jun 2017
    Crawley, Sussex, Gb
    Define a Digital Content Strategy for the Group to shape content planning, content calendars and inform content promotion strategy.• Using a customer-first approach, data insights from Paid, Organic and Social, as well as successful CRO tests, create content that addresses the challenges of key target audience, demonstrating understanding of their business needs and our brand expertise.• Based on an agile work methodology, regularly measure and review content performance against established key KPIs to inform future content plans and ensure constant improvement. Maintain and ensure timely delivery of the content plan.• Build brand awareness through content promotion on social media and relevant third party websites for the Rentokil, Initial and Premium Scenting categories.• Champion best practice internally and provide recommendations for video marketing and social media strategy to drive brand awareness across multiple categories.• Support the quality link acquisition pilot into the Rentokil.com, helping to generate digital PR to build digital brand awareness.• Provide key support for international Sales teams in the roll-out of social selling and LinkedIn Sales Navigator, as part of social selling.• Key objectives are to increase organic SEO performance and conversions
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  • Rentokil Initial
    Digital Content Manager
    Rentokil Initial Apr 2014 - Jun 2017
    Crawley, Sussex, Gb
    Responsible for leading the content marketing agenda to grow business revenue through improving brand awareness and demonstrating thought leadership with existing and future customers. Content creation (incorporating SEO considerations), video marketing and paid social promotions are critical to the role. With a mobile first approach, creating content aligned to key customer personas mapped to each stage of the purchase funnel to offer a rich mix of content types are crucial to build digital brand across owned, earned and shared channels. Leading a team of writers focused on creating content based on insights from Google Analytics, Paid Search and seasonal / business trends, we aim to improve organic search performance and drive conversions from our digital real-estate.
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  • Rentokil Initial
    Online Marketing Coordinator
    Rentokil Initial Mar 2011 - 2014
    Crawley, Sussex, Gb
    Online marketing responsiblities, including Paid Search and Search Engine Optimisation for Rentokil Ireland, Rentokil Property Care and JC Ehrlich brand in North America.
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  • Rentokil Initial
    Marketing Pa
    Rentokil Initial Jan 2008 - Mar 2011
    Crawley, Sussex, Gb
    My responsibilities include assisting Director and Senior Managers in the team with admin duties including travel arrangements, diary management, marketing communications and information gathering. In addition I am involved with monthly reporting related to website performances across the business.
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Brigitta Carter Skills

Online Marketing Ppc Marketing Seo Online Advertising Google Analytics Google Adwords Web Analytics B2b Marketing Communications Social Media Copywriting Management Social Media Marketing Digital Marketing Content Strategy Marketing Strategy Writing Project Management Search Engine Optimization Business To Business Content Management Content Marketing Blogging Web Content Writing Brand Advertising Web Project Management

Brigitta Carter Education Details

  • University Of Exeter
    University Of Exeter
    Modern Languages: German & Spanish
  • North Westminister Community School
    North Westminister Community School
    History

Frequently Asked Questions about Brigitta Carter

What company does Brigitta Carter work for?

Brigitta Carter works for Bayer

What is Brigitta Carter's role at the current company?

Brigitta Carter's current role is Digital Content Manager.

What is Brigitta Carter's email address?

Brigitta Carter's email address is br****@****ial.com

What schools did Brigitta Carter attend?

Brigitta Carter attended University Of Exeter, North Westminister Community School.

What are some of Brigitta Carter's interests?

Brigitta Carter has interest in Writing, Exercise, Social Media, Baking, Healthy Eating, History, Health, Children, Cooking, Languages.

What skills is Brigitta Carter known for?

Brigitta Carter has skills like Online Marketing, Ppc, Marketing, Seo, Online Advertising, Google Analytics, Google Adwords, Web Analytics, B2b, Marketing Communications, Social Media, Copywriting.

Who are Brigitta Carter's colleagues?

Brigitta Carter's colleagues are Florin Usurelu, Jens-Uwe Rätzel, Dr. Inés Rojo Pulido, Ma.mariz Rafiñan, Carlos Madrid, Rejane Siqueira, Mahmoud Magdy.

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