Brigitte Barta Email & Phone Number

Melbourne, Vic, Au

Melbourne

Delivering digital experience solutions via a strategic design approach involving user/audience research and service design, information architecture (IA), channel strategies, customer journeys and segment marketing, content design and development, auditing and data analysis, governance frameworks, and best-practice guidelines. Content production includes judicious use of AI and ranges from web content to chatbots and video. Clients include the Australian Space Agency; National Transport Commission; Department of Energy, Environment, Climate Change and Water; Department of Social Services; Aged Care Quality and Safety Commission; Australian Financial Complaints Authority; Greater Western Water; Navy; Department of Defence; Cancer Institute NSW; Amplar Health (Medibank); Victorian Gambling and Casino Control Commission; NDIS; and NDIS Quality and Safety Commission.

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Implemented strategies and processes to support portfolio objectives and delivery of a complex high-pressure multi-stream program of work comprising more than 40 projects. Provided vital cross-stream guidance on reporting, deliverables, schedules, budgets, quality, dependencies, and release planning. Defined performance indicators and metrics. Developed process and system improvements.

Melbourne, Australia

Set the strategic design direction for a new Bureau website by establishing a design system, a content strategy, new information architecture, conversational UI, and a customer feedback management system.

Melbourne, Australia

Supporting the Bureau’s new customer-centred strategy, I led a team dedicated to understanding users and designing new services.

Melbourne, Australia

Product-managed the Swinburne website. Led the Current Students Redevelopment Project and implemented a new agile user-focused methodology. Created roadmaps and project plans. Ran stakeholder workshops and user research sessions. Documented business objectives, user stories, and audiences. Determined the information architecture. Worked with designers, developers, testers and project managers to deliver fit-for-purpose solutions.Key achievements:• Delivered the Current Students Web Redevelopment Project according to agreed timelines and scope, and significantly under budget• Recruited seven new team members to support an expanding program of work• Devised and implemented a new user-focused, agile and collaborative methodology for the redevelopment project• Reduced call centre and customer service inquiries, e.g. by 30% following delivery of new user-focused Fees section of the website• Produced video in line with strategic objectives• Product-managed a new Orientation campaign site that provides students with a personalised calendar of events• Presented product information sessions to large audiences and senior stakeholders

Melbourne, Australia

Set up a new digital experience team and managed UI/UX design, content and digital product development. Acted as the champion of user experience across channels, educating the business and driving improvements to the e-commerce digital experience, including path to purchase.Key achievements:• Recruited and established Kathmandu’s first digital content and design team• Developed a user-centred approach to Kathmandu’s digital experience in Australia, New Zealand and the UK• Managed implementation and optimisation of site redesign, new checkout, new homepage and other initiatives that improved engagement and user journeys on site• Devised Kathmandu’s online content strategy and digital roadmap • Led stakeholder workshops and established a governance framework with supporting tools such as style guide, content models and product-description guidelines• Implemented ratings & reviews to increase engagement and brand trust

Melbourne, Australia

User research and analysis, content strategy, SEO and metadata optimisation, copywriting and information architecture for clients including Briarbird & Co (information architecture project for Department of Planning, Transport and Local Infrastructure) and Melbourne Business School.

Melbourne, Australia

Product-managed the redevelopment of the What’s On desktop and mobile sites, and the user experience, content development, IA, production and project management of annual site rebuilds for Melbourne Music Week, Melbourne Spring Fashion Week and Moomba. Devised content-marketing strategies for social media, website and other channels. Chaired the editorial committee and managed a content calendar comprising social media, blogs, feature items and banners. Managed tenders, contracts and procurement of consultancies, from RFQ to contract close-out. Key achievements• Led the development of the digital strategy and content strategy• Led the redevelopment of the What’s On website and the creation of a new mobile site, which increased page views by 500,000 in the month following launch• Documented complex database-driven processes and added an additional data stream into What’s On mobile site, leading to an immediate increase in traffic of more than 80%

Melbourne, Australia

Managed the IA of the new website and development of new interfaces. Scoped projects and developed and maintained work slates and schedules. Signed-off on priorities, processes and new content. Worked collaboratively with curators, event coordinators and collection managers to maximise engagement with the library’s websites and digital applications. Provided editorial leadership and specialist advice to distributed authors to ensure web content was of the highest quality. Analysed content for the redeveloped website and mapped existing content to the new IA. Designed and product-managed a new ‘Our collections’ section of the website to increase audience exposure to the library’s assets. Contributed to the development of the new Drupal CMS (authoring UI and templates).

Project-managed, edited and wrote for websites, newsletters, travel guides, restaurant guides, magazines, and nonfiction, educational, reference and coffee-table books. I was also a consultant on editorial and production matters. Clients included Oxford University Press, Lonely Planet, Curve, Parenting Research Centre and Fairfax. I was a regular contributor to The Age Good Weekend, writing a high-profile entertainment column for almost two years, and for three years I had an on-going role as consulting editor at Curve design magazine, where I was responsible for all editorial content.

San Francisco Bay Area

Travel with Children (2009)Going Bush (2006)Blue List (2006–07)The Cities Book (2006)Chile & Easter Island (2003)Greece (2000, 2002)Greek Islands (2000, 2002)San Francisco (1999)

San Francisco Bay Area

Devised long-term global content-management strategy for Lonely Planet’s vast storehouse of information. Calculated savings brought by the implementation of a content management system. Consulted and liaised with key staff across departments during the modelling phase. Designed workflow and staffing models. Wrote a strategy document and developed timetable for implementation.

San Francisco Bay Area

Project-managed and scheduled a demanding workload to meet tight deadlines. Sourced freelance contributors and liaised with providers of third-party content. Worked with a team to develop and produce CitySync and What’s On mobile apps. Managed writers, cartographers, editors and producers. Coordinated testing of apps. Wrote, edited and commissioned content, and provided quality control for digital travel products, including lonelyplanet.com.

San Francisco Bay Area

Scheduled and monitored guidebook production. Developed systems that increased efficiency without sacrificing quality. Supervised a team of editors. Set priorities and publication dates. Established and managed budgets. Developed new titles. Liaised with authors (commissioning, negotiating, contracting, training, briefing, reviewing manuscripts, making payments). Improved content, style and format of guidebooks. Assessed writing samples and unsolicited manuscripts. Developed and reviewed editorial policies, including house style. Wrote and edited cover blurbs and catalog copy.

Post-Graduate Diploma In Editing And Publishing

Bachelor Of Arts (Ba), Media Studies

Cinema Studies, Literature, Radio Production, TV and Film Production, Communications

Certificate Iv Professional Writing & Editing, Creative Stream: Short Story, Novel And Screenwriting