Brigitte Braddock Email & Phone Number

Brisbane City, Qld, Au

Nathan, Queensland, Australia

Management and coordination of digital projects to improve student recruitment effectiveness and conversion efficiency across the international student lifecycle, from enquiry to enrolment.

Nathan, Queensland, Australia

- Develop, implement and manage written content for international marketing collateral (digital and print), and contribute to project managing a variety of marketing communications projects.- Coordinate the preparation and distribution of future and current student communications across multiple platforms.- Engage with a network of University stakeholders to gather relevant content for publications and marketing materials.- Creative input into content and design of marketing materials to ensure adherence to brand identity and values.- Professional day-to-day supervision of three Marketing Officers, and associated projects, processes and procedures.- Contribute to implementation of automated student communications campaigns in Salesforce.- Coordination and creative content creation for digital marketing campaigns, including across Facebook, Instagram, Snapchat and LinkedIn. Design and concept of landing pages.Achievements: Successful and timely delivery of quarterly and annual digital written and visual content for brand awareness and brand confirmation campaigns to promote Griffith International to a wide section of international regions. Significantly improved content and structure of existing automated email campaigns, based on reviewing data from previous campaigns.

Nathan, Queensland, Australia

- Managed events and developed communication strategies for the promotion of Griffith Library.- Planned and delivered high profile Griffith library events (e.g. Human Library, Hackathon, Open Day, Orientation).- Developed and designed print, email, web and social media content to market library events.- Managed Griffith Library social media across Facebook, Twitter and Instagram. - Monitored and coordinated print and digital content delivered by junior staff.Achievements: Successfully managed and delivered the Human Library event at the Gold Coast campus with 20 internal and external speakers and approximately 50 visitors within one month of commencement in this role.

Brisbane, Australia

- Developed and implemented engaging and informative email direct marketing campaigns targeted at prospective and current international students.- Extracted and prepared accurate data reports to segment audiences for communication campaigns and provided reports and statistical information to key stakeholders.- Developed creative monthly Prospective Student Newsletter and promotional content for international events.- Prepared training documentation and provided guidance to staff responsible for answering international student enquiries via phone and email.- Developed and maintained business processes and protocols specific to the communication with international students.Achievements: Nominated for Outstanding Client Service in the Griffith International Staff Rewards and Recognition Scheme for 2017. Contributed to a significant increase in open and click through rates of Email Direct Marketing Campaigns targeted at international prospective and commencing students.

- Developed and designed a variety of high-profile marketing collateral.- Developed concept and design for a new company website.- Managed all digital and print marketing collateral.- Developed and designed company newsletter and e-news.- Contributed to annual marketing strategy.- Internal and external stakeholder liaison.Achievements: Initiated and delivered a new company website and corporate profile to complement the re-branding of the company.

St Lucia, Queensland, Australia

- Coordinated professional development and training courses to the Australian minerals industry.- Coordinated training courses & conferences with up to 20 presenters and 200 delegates.- Designed and developed marketing collateral, training material and presentations.Achievements: Developed and implemented a marketing strategy for the promotion of ACMER and its professional development courses. Annual appraisal categorised as ‘Outstanding’.

Graz, Styria, Austria

Marketing Consultant for set-up of new software company:- Developed marketing concept in collaboration with director.- Developed digital and printed marketing collateral.- Developed website concept (design, content, navigation).- Assisted director in establishing new company.Achievements: During the marketing conception, I designed and documented company workflows focused on marketing, sales and customer service. These were implemented into the new office procedures for improved efficiency.

Graz, Styria, Austria

- Provided software training for customers and staff.- Established conceptual design and implemented standard business management reports.- Improved customer relationships by developing tailored reports in direct cooperation with clients. Achievements: After 6 months of employment at Winterheller, I was offered a promotion to Head of Academy, planning and organising all internal and external customer and staff training seminars.

Graz, Styria, Austria

Event Manager for the first company presentation at the ATEI (Amusement Trade Exhibition International) in London:- Planned design and equipment of exhibition stand and presentation.- Designed and organised all digital and print marketing materials.- Produced marketing newsletters for industry and customers.- Established media relationships and developed PR material.

Graz, Styria, Austria

Project Manager for the development of a new sports betting software:- Contributed to planning of new software package. - Coordinated all aspects of software development and quality management.- Planned and developed all sales material and designed product website.- Represented company at strategic meetings and industry conferences. - Created enduring international customer relationships by consulting during software implementation.- Organised and delivered training seminars for international customers.

Graduate Diploma, Psychology, Gpa 7

Psychological Science (Honours), Psychology

Master Degree In Business Administration (Marketing & International Management)