Brigitte Cerwick Email & Phone Number

Irving, TX, US

Digital Marketing Director for Vistra Corp's value based brands: 4Change Energy, Express Energy, and Veteran Energy. Our mission is to bring the greatest value to our customers in the Texas residential electricity marketplace.

Dallas, TX, US

With Veteran Energy, anyone can join and make a difference for those who put everything on the line for this country. Originally founded in 2010, and subsequently acquired by Vistra Corp in 2020, Veteran Energy provides competitive electricity rates and exceptional customer care, all while supporting our American military members. Our customer's support.

Irving, Texas, US

Irving, Texas, US

One of the founding four person leadership team of 4Change Energy operating under Vistra Corp. d/b/a Value Based Brands, a retail electricity provider, targeting price-conscious online shoppers. Responsible for developing marketing and brand strategy and oversee the UX/Design and development of the 4Change Energy website launch – August 2012. Established.

Irving, Texas, US

Irving, Texas, US

Express is all about simplicity and a streamlined online shopping experience for Texas electricity customers. 'No Frills. Low Bills' means we keep costs low using paperless billing and auto pay; then we pass those savings right back to you. Your electricity will still come through the same poles and wires as the other brands, so you'll get the same.

• Managed all onsite and offsite SEO initiatives for Travelocity.com (10+MM pages). Implemented a new URI structure while migrating onto a global platform to be consumed by all brands (LastMinute.com, Zuji.com)..
• Effectively managed $MM SEO budget.
• Increase non-brand organic traffic by 5% in year one.
• Developed and delivered SEO training materials specific to all channels (Technology, Product, Merchandising).
• Wrote and delivered requirements for all global SEO initiatives.
• Eliminated 100,000 404’s year to date.

Geneva, IL, US

• Managed new product launches and corresponding customer support teams. Developed training documentation for both customers and support staff. Coordinated with engineering to improve usability and feature set..
• Increased revenue by 30% a month resulting in $500K inaugural year sales, managed a product launch and customer service team of the proprietary Yahoo! Search Submit Pro (Self- Serve) Program.
• Established partnerships with all three major search engines and data distributors for the development of a new local search product (allLocal.com).
• Responsible for determining the appropriate industry conferences to exhibit and attend.
• Created and maintain company sales collateral.
• Managed a team in the design and development of a new corporate website.

Geneva, IL, US

• Managed a team of 10 consultants and projects for both on and off-site optimization inclusive of analyzing site structure, internal linking, content and code optimization, link acquisitions, online PR and social media.
• Conducted SEO training program to over 80 professionals at the NCAA.
• Created presentations to sell and educate clients on search engine marketing best practices.
• Successfully presented $100K+ proposals resulting in 2M in revenue.
• Successfully resigned 95% of existing contracts.
• 400% growth over two consecutive years.

• Performed keyword, traffic and competition analysis, on-page optimization including page title, meta data, content writing, anchor text, URL structure, naming conventions and link building. Responsible for marketing.
• Responsible for $100K/month spend across all PPC Engines.
• Generated in excess of 2K leads per week across all campaigns.

• Managed projects from concept to implementation. Responsible for directly interacting with client for initial site requirements and project status reports, page layout, graphic design, development and maintenance..
• Managed the design portfolios of our largest clients.
• Designed, on average, three sites per month to client satisfaction.
• Diverse portfolio included informational, e-commerce, and service industry web sites.