Brigitte Cerwick Email & Phone Number

Irving, Tx, Us

Digital Marketing Director for Vistra Corp's value based brands: 4Change Energy, Express Energy, and Veteran Energy. Our mission is to bring the greatest value to our customers in the Texas residential electricity marketplace.

Dallas, Tx, Us

With Veteran Energy, anyone can join and make a difference for those who put everything on the line for this country. Originally founded in 2010, and subsequently acquired by Vistra Corp in 2020, Veteran Energy provides competitive electricity rates and exceptional customer care, all while supporting our American military members. Our customer's support helps our Charitable Partners provide resources where they're needed most. We chose each organization because of the positive impact they make for our veterans. Support Our Heroes is more than a company tagline. It's a commitment we strive to honor each day.

Irving, Texas, Us

Irving, Texas, Us

One of the founding four person leadership team of 4Change Energy operating under Vistra Corp. d/b/a Value Based Brands, a retail electricity provider, targeting price-conscious online shoppers. Responsible for developing marketing and brand strategy and oversee the UX/Design and development of the 4Change Energy website launch – August 2012. Established and currently manage a marketing team to execute entirely in-house PPC and SEO campaigns and affiliate partnerships to grow sales, email and brand management to increase retention and a web analytics team to focus on online conversion rate utilizing tagging and A/B testing tools. - 2014 United Way Appreciation Event Chairperson- 2013 United Way Builders Chairperson

Irving, Texas, Us

Irving, Texas, Us

Express is all about simplicity and a streamlined online shopping experience for Texas electricity customers. 'No Frills. Low Bills' means we keep costs low using paperless billing and auto pay; then we pass those savings right back to you. Your electricity will still come through the same poles and wires as the other brands, so you'll get the same reliability of electricity service. The only difference is you pay less with Express.

Managed all onsite and offsite SEO initiatives for Travelocity.com (10+MM pages). Implemented a new URI structure while migrating onto a global platform to be consumed by all brands (LastMinute.com, Zuji.com). Developed global strategies for inter and intra-linking, content creation, and on-page optimization. Cleaned up improper redirects, 404’s and stale content. Responsible for developing business cases, requirements, and acceptance criteria for all SEO initiatives to reflect project benefits, risks and subsequent ROI. Completely revamped the offsite strategy to better reflect the new overall strategy and initiatives. Successfully collaborated with marketing, business and technology to execute projects effectively.• Effectively managed $MM SEO budget.• Increase non-brand organic traffic by 5% in year one.• Developed and delivered SEO training materials specific to all channels (Technology, Product, Merchandising).• Wrote and delivered requirements for all global SEO initiatives.• Eliminated 100,000 404’s year to date.

Geneva, Il, Us

Managed new product launches and corresponding customer support teams. Developed training documentation for both customers and support staff. Coordinated with engineering to improve usability and feature set. Responsible for establishing partner relationships and continually looking for and creating a business case for new opportunities; determine cost effectiveness of developing in-house versus outsourced solutions. • Increased revenue by 30% a month resulting in $500K inaugural year sales, managed a product launch and customer service team of the proprietary Yahoo! Search Submit Pro (Self- Serve) Program.• Established partnerships with all three major search engines and data distributors for the development of a new local search product (allLocal.com).• Responsible for determining the appropriate industry conferences to exhibit and attend. • Created and maintain company sales collateral.• Managed a team in the design and development of a new corporate website.• Top Contributor to allLocal blog.

Geneva, Il, Us

Managed a team of 10 consultants and projects for both on and off-site optimization inclusive of analyzing site structure, internal linking, content and code optimization, link acquisitions, online PR and social media marketing. Managed and participated in proposal development, client presentation, training and sales materials. Responsible for client relationships with large IR Top 100 clients along with researching and analyzing leading industry trends to promote new service offerings.• Conducted SEO training program to over 80 professionals at the NCAA.• Created presentations to sell and educate clients on search engine marketing best practices.• Successfully presented $100K+ proposals resulting in 2M in revenue.• Successfully resigned 95% of existing contracts.• 400% growth over two consecutive years.• Researched and implemented CRM, Project Management, time tracking, HR, Invoicing software enabling cost-efficiencies.

Performed keyword, traffic and competition analysis, on-page optimization including page title, meta data, content writing, anchor text, URL structure, naming conventions and link building. Responsible for marketing campaigns across all tier one and tier two engines to include Google AdWords, Yahoo! Sponsored Search (Overture), Microsoft adCenter and Looksmart. • Responsible for $100K/month spend across all PPC Engines.• Generated in excess of 2K leads per week across all campaigns.

Managed projects from concept to implementation. Responsible for directly interacting with client for initial site requirements and project status reports, page layout, graphic design, development and maintenance. Proficient in HTML, CSS and Java Script incorporation. Software skills include: Dreamweaver, Fireworks, Illustrator and Photoshop.• Managed the design portfolios of our largest clients.• Designed, on average, three sites per month to client satisfaction.• Diverse portfolio included informational, e-commerce, and service industry web sites.