Brigitte Cerwick

Brigitte Cerwick Email and Phone Number

Director of Digital Marketing at Vistra Corp. (Value Based Brands) @ Vistra Corp.
Brigitte Cerwick's Location
Dallas-Fort Worth Metroplex, United States, United States
Brigitte Cerwick's Contact Details

Brigitte Cerwick personal email

n/a
About Brigitte Cerwick

A proven Digital Marketing leader offers a 16-year track record of accomplishments in creating dynamic marketing plans that reach and engage audiences leading to a growth in customer acquisition and retention. Excels in relationship management, planning and executing multiple projects/initiatives simultaneously, enhancing web effectiveness (CX/UX), and managing ROI. Known as a strong communicator with a talent for building and maintaining channel partnerships. Expertise includes:Startup Leadership – Digital Marketing – Business Development – Customer Acquisition & Retention Product Marketing – Contract Negotiations – Financial Management – Web Technology – CX/UX.

Brigitte Cerwick's Current Company Details
Vistra Corp.

Vistra Corp.

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Director of Digital Marketing at Vistra Corp. (Value Based Brands)
Brigitte Cerwick Work Experience Details
  • Vistra Corp.
    Digital Marketing Director (Value Based Brands)
    Vistra Corp. Apr 2012 - Present
    Irving, Tx, Us
    Digital Marketing Director for Vistra Corp's value based brands: 4Change Energy, Express Energy, and Veteran Energy. Our mission is to bring the greatest value to our customers in the Texas residential electricity marketplace.
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  • Veteran Energy
    Digital Marketing Director
    Veteran Energy Dec 2020 - Present
    Dallas, Tx, Us
    With Veteran Energy, anyone can join and make a difference for those who put everything on the line for this country. Originally founded in 2010, and subsequently acquired by Vistra Corp in 2020, Veteran Energy provides competitive electricity rates and exceptional customer care, all while supporting our American military members. Our customer's support helps our Charitable Partners provide resources where they're needed most. We chose each organization because of the positive impact they make for our veterans. Support Our Heroes is more than a company tagline. It's a commitment we strive to honor each day.
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  • 4Change Energy
    Director Of Digital Marketing
    4Change Energy Nov 2019 - Present
    Irving, Texas, Us
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  • 4Change Energy
    Senior Manager Of Marketing And Web
    4Change Energy Apr 2012 - Nov 2019
    Irving, Texas, Us
    One of the founding four person leadership team of 4Change Energy operating under Vistra Corp. d/b/a Value Based Brands, a retail electricity provider, targeting price-conscious online shoppers. Responsible for developing marketing and brand strategy and oversee the UX/Design and development of the 4Change Energy website launch – August 2012. Established and currently manage a marketing team to execute entirely in-house PPC and SEO campaigns and affiliate partnerships to grow sales, email and brand management to increase retention and a web analytics team to focus on online conversion rate utilizing tagging and A/B testing tools. - 2014 United Way Appreciation Event Chairperson- 2013 United Way Builders Chairperson
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  • Express Energy
    Director Of Digital Marketing
    Express Energy Nov 2019 - Present
    Irving, Texas, Us
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  • Express Energy
    Senior Manager Of Marketing And Web
    Express Energy Apr 2017 - Nov 2019
    Irving, Texas, Us
    Express is all about simplicity and a streamlined online shopping experience for Texas electricity customers. 'No Frills. Low Bills' means we keep costs low using paperless billing and auto pay; then we pass those savings right back to you. Your electricity will still come through the same poles and wires as the other brands, so you'll get the same reliability of electricity service. The only difference is you pay less with Express.
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  • Travelocity (Currently Expedia Group)
    Principal E-Commerce Seo Manager
    Travelocity (Currently Expedia Group) Jun 2011 - Apr 2012
    Managed all onsite and offsite SEO initiatives for Travelocity.com (10+MM pages). Implemented a new URI structure while migrating onto a global platform to be consumed by all brands (LastMinute.com, Zuji.com). Developed global strategies for inter and intra-linking, content creation, and on-page optimization. Cleaned up improper redirects, 404’s and stale content. Responsible for developing business cases, requirements, and acceptance criteria for all SEO initiatives to reflect project benefits, risks and subsequent ROI. Completely revamped the offsite strategy to better reflect the new overall strategy and initiatives. Successfully collaborated with marketing, business and technology to execute projects effectively.• Effectively managed $MM SEO budget.• Increase non-brand organic traffic by 5% in year one.• Developed and delivered SEO training materials specific to all channels (Technology, Product, Merchandising).• Wrote and delivered requirements for all global SEO initiatives.• Eliminated 100,000 404’s year to date.
  • Position Technologies
    Senior E-Commerce Manager
    Position Technologies Apr 2008 - Jun 2011
    Geneva, Il, Us
    Managed new product launches and corresponding customer support teams. Developed training documentation for both customers and support staff. Coordinated with engineering to improve usability and feature set. Responsible for establishing partner relationships and continually looking for and creating a business case for new opportunities; determine cost effectiveness of developing in-house versus outsourced solutions. • Increased revenue by 30% a month resulting in $500K inaugural year sales, managed a product launch and customer service team of the proprietary Yahoo! Search Submit Pro (Self- Serve) Program.• Established partnerships with all three major search engines and data distributors for the development of a new local search product (allLocal.com).• Responsible for determining the appropriate industry conferences to exhibit and attend. • Created and maintain company sales collateral.• Managed a team in the design and development of a new corporate website.• Top Contributor to allLocal blog.
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  • Position Technologies
    Division Manager - Seo/Sem
    Position Technologies 2007 - 2008
    Geneva, Il, Us
    Managed a team of 10 consultants and projects for both on and off-site optimization inclusive of analyzing site structure, internal linking, content and code optimization, link acquisitions, online PR and social media marketing. Managed and participated in proposal development, client presentation, training and sales materials. Responsible for client relationships with large IR Top 100 clients along with researching and analyzing leading industry trends to promote new service offerings.• Conducted SEO training program to over 80 professionals at the NCAA.• Created presentations to sell and educate clients on search engine marketing best practices.• Successfully presented $100K+ proposals resulting in 2M in revenue.• Successfully resigned 95% of existing contracts.• 400% growth over two consecutive years.• Researched and implemented CRM, Project Management, time tracking, HR, Invoicing software enabling cost-efficiencies.
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  • Electronic Media Services, Inc
    Account Manager - Seo/Sem
    Electronic Media Services, Inc Aug 2002 - Apr 2007
    Performed keyword, traffic and competition analysis, on-page optimization including page title, meta data, content writing, anchor text, URL structure, naming conventions and link building. Responsible for marketing campaigns across all tier one and tier two engines to include Google AdWords, Yahoo! Sponsored Search (Overture), Microsoft adCenter and Looksmart. • Responsible for $100K/month spend across all PPC Engines.• Generated in excess of 2K leads per week across all campaigns.
  • Electronic Media Services, Inc.
    Designer - Website Design & Development
    Electronic Media Services, Inc. Aug 2002 - Apr 2007
    Managed projects from concept to implementation. Responsible for directly interacting with client for initial site requirements and project status reports, page layout, graphic design, development and maintenance. Proficient in HTML, CSS and Java Script incorporation. Software skills include: Dreamweaver, Fireworks, Illustrator and Photoshop.• Managed the design portfolios of our largest clients.• Designed, on average, three sites per month to client satisfaction.• Diverse portfolio included informational, e-commerce, and service industry web sites.

Brigitte Cerwick Skills

Seo Budgeting Sem Online Marketing Writing Html E Commerce Online Advertising Google Analytics Strategic Planning Digital Marketing Analytics Search New Business Development Team Leadership Ppc Web Analytics Google Adwords Management Integrated Marketing Web Marketing Competitive Analysis Budgets Campaign Management Search Advertising Organic Search Landing Page Optimization Strategy Social Media Marketing Crm Marketing Content Strategy Email Marketing Link Building Marketing Strategy Omniture Conversion Optimization Affiliate Marketing Lead Generation Mobile Marketing Interactive Marketing Pay Per Click Search Engine Marketing Search Engine Optimization

Brigitte Cerwick Education Details

  • University Of Iowa
    University Of Iowa
    Ba

Frequently Asked Questions about Brigitte Cerwick

What company does Brigitte Cerwick work for?

Brigitte Cerwick works for Vistra Corp.

What is Brigitte Cerwick's role at the current company?

Brigitte Cerwick's current role is Director of Digital Marketing at Vistra Corp. (Value Based Brands).

What is Brigitte Cerwick's email address?

Brigitte Cerwick's email address is br****@****rgy.com

What schools did Brigitte Cerwick attend?

Brigitte Cerwick attended University Of Iowa.

What skills is Brigitte Cerwick known for?

Brigitte Cerwick has skills like Seo, Budgeting, Sem, Online Marketing, Writing, Html, E Commerce, Online Advertising, Google Analytics, Strategic Planning, Digital Marketing, Analytics.

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