• Oversees Brand Marketing initiatives and team including: PR, Social Media, Influencer, Copywriting.Innovates new ideas for impactful Marketing campaigns to elevate brand positioning• Creates and drives seasonal Marketing roadmaps and calendar• Develop scalable strategy for identifying and activating key “brand moments” throughout the year• Amplifies and grows brand voice/presence/engagement through 360 social media/digital/PR campaigns for the brand across all platforms• Collaborates with Acquisition, CRM, E-commerce, Creative to meet KPIs• Presents and speaks on Brand Marketing initiatives and updates weekly to the executive leadership team

• Oversees the growth of social media channels by revamping processes, analysis, and content strategy. • Takes high level marketing concepts and puts together tactical, platform-native social plans that drive performance and engagement. • Uses execution skills and strategic vision to help tell stories across platforms, execute 360 campaigns and oversees efforts on social media.• Provides strategy to establish and maintain brand presence in the market.

• Create on-brand and innovative social media strategies that grow brand awareness and increase follower growth• Drive overall growth & engagement across various social media channels for ShoeDazzle including Facebook, Instagram, Twitter, YouTube, TikTok, Pinterest• Stay up to date on new platforms, technology, trends, and competitors • Build and optimize campaigns to meet company KPIs• Define metrics of success and implement social strategy• Lead the creation and implementation of compelling content that effectively communicates with audience• Work collaboratively with cross-functional teams (Creative, PR, Partnerships and Influencer Teams) to ensure goals are aligned• Identify brand partnerships and paid collaborations to creating strategic programming• Architect and lead on boosted/sponsored post strategy• Manages and leads social team• Manage social media budget• Oversee the development of social creative across all owned platforms

Drove strategy to support E-Commerce, Marketing and Sales department needs through developing and delivering digital marketing initiatives across all marketing channels and websites for WildFox, Three Dots, Marika, Zobha and Ellie. Participates with building the influencer relationships. Participates and collaborates in strategic social media campaign implementation. Works cross-functionally with marketing, customer service, creative and merchandising teams to assist with translating a cohesive brand story for all brands. • Developed and implemented marketing strategies across social media sites• Planned social media content calendar• Created, posts and schedules social media content • Wrote the copy for all social content & plans social grid layouts• Managed, monitored and optimized social media profiles and initiatives based on branding and metrics• Interacted and replied to followers to ensure a great relationship with brand followers• Assisted with recruiting and managing the relationship with influencers across multiple brands• Tracked all social media KPIs and drives initiatives to increase social media follower growth and engagement • Identified, researched and analyzed competitors, new industry developments and potential partnerships• Identified and assisted with managing the relationship with various marketing collaborations and promotional contests and giveaways• Increased brand awareness through social media platforms • Managed the paid social influencer and partnership strategy to grow brand awareness• Managed Social Media Coordinator, Social Media Influencer Coordinator and Social Media Interns

- Responsible for driving direction and managing the calendar for all social media platforms, posting engaging brand channel appropriate content- Increase online presence, fan base and engagement level on all social networks drawing attention to brand culture, collaborations, events and campaigns- Development of original content (imagery & video)- Lead the team in defining social campaigns and creative assets needed to drive social growth and engagement- Created and managed effective reports to track the progress of social channels and present data- Served as an expert on competitive activity and stay on the cutting edge of social media trends and tools- Managed the paid social influencer and partnership strategy to grow brand awareness- Wrote the copy for all social content & managed/created all social grid layouts

Updates social media accountsUpdate listings on blogger accountsCurates for different promotionsMerchandising for new ordersStyling for photo shootsMerchandise inventory