WAC Solution Partners is an award-winning, national business technology consultancy serving the needs of small and mid-sized businesses nationwide in the areas of business processes, operations and systems technology. With over 12 locations nationwide, businesses can access the partners' advanced expertise in manufacturing, job cost software, HR software solutions, CRM software, supply chain and distribution software solutions.

As the sole marketing executive starting in 2011, I was responsible for all facets of marketing in a fast-growing technology company, from branding, positioning, public and investor relations, to lead generation programs, world-wide events, online marketing including adwords and A/B testing, leveraging the expertise and talent of select consulting resources. In 2012, as the marketing team grew, I focused on website enhancements, corporate branding, online marketing and world-wide events.

Founded in 2002 by Brigitte Casemyr, Turfbuilder Marketing builds on her rich marketing experience from both individual and executive positions at Fortune 500 companies and start-ups to develop lead generation programs in close cooperation with clients’ management and sales teams. Creativity and resourcefulness combined with in-depth social media and inbound marketing knowledge with strong strategic planning skills help bring prospects into clients’ sales pipeline. The firm is a strong… Show more Founded in 2002 by Brigitte Casemyr, Turfbuilder Marketing builds on her rich marketing experience from both individual and executive positions at Fortune 500 companies and start-ups to develop lead generation programs in close cooperation with clients’ management and sales teams. Creativity and resourcefulness combined with in-depth social media and inbound marketing knowledge with strong strategic planning skills help bring prospects into clients’ sales pipeline. The firm is a strong advocate for lead nurturing and client retention programs, and knows how to adapt proven techniques to each client’s unique value proposition. We work with companies in many diverse industries, from technology companies, to accounting firms, service providers, non-profit organizations, retail customers and management consulting companies. No two businesses are alike, and each program is tailored to the strength of each client business, to build on successes and avoid misdirected efforts. Brigitte currently serves on the Town of Westborough's Advisory Finance Committee. She is past member of the Board of the Westborough Youth and Family Services, past member of the Educational Technology Advisory Committee within the Westborough school district, and a past President of the Board of Directors of Westborough TV. She is an active participant in the Corridor Nine Chamber of Commerce, an organization that serves the towns of Westborough, Northborough, Southborough and Shrewsbury and surrounding towns. She is a past member of the Board of Directors of the Corridor Nine Chamber, past member of the Ad-Hoc Master Plan Committee and was awarded Small Business of the Year in 2006 for her numerous contributions to the Chamber’s initiatives. Show less

Launched all activities related to corporate identity, PR, branding, web site, corporate collateral and trade shows, resulting in strong awareness with our target primary market, the large OEMs. Initiated extensive strategic planning sessions to identify and formulate core competency, to create competitive positioning and pricing, and go-to-market plans.Developed and launched portfolio of support services.Directed the newly established technical support… Show more Launched all activities related to corporate identity, PR, branding, web site, corporate collateral and trade shows, resulting in strong awareness with our target primary market, the large OEMs. Initiated extensive strategic planning sessions to identify and formulate core competency, to create competitive positioning and pricing, and go-to-market plans.Developed and launched portfolio of support services.Directed the newly established technical support organization.Implemented corporate-wide sales automation platform, resulting in increased sales efficiencies and precise ROI analysis of lead generation programs. Show less

Managed staff for the development of electronic commerce software solutions to enable online trading and account inquiry, for the development of product direction and objectives, and for the expansion of customer base. Conducted and analyzed market research, analyzed profit and loss statements, usage/downtime/status reports, competitive positioning, and the business needs of clients to identify opportunities and to assess success/failure of actions; developed strategic plans to increase… Show more Managed staff for the development of electronic commerce software solutions to enable online trading and account inquiry, for the development of product direction and objectives, and for the expansion of customer base. Conducted and analyzed market research, analyzed profit and loss statements, usage/downtime/status reports, competitive positioning, and the business needs of clients to identify opportunities and to assess success/failure of actions; developed strategic plans to increase penetration within existing customer base. Formulated, administered, and monitored product line forecasts and budgets; authorized resource allocation and expenditure, and tracked budget progress on a continual basis to assess achievement goals.Authorized pricing concessions, and schedule deviations.Web site development, marketing initiatives, and public relations to include product demonstration (in-house/trade show) and interviews with media. Show less

Mobilized start-up activities and directed five business managers to generate software and computer forms revenues through strategic partnerships, co-marketing partnerships and private label programs with leading software publishers.Generated an immediate savings of $300K+ through the restructuring of a core development team for the NEBS branded software to a contract base, and the outsourcing of technical support operations.Conducted a review of partnerships, re-negotiated… Show more Mobilized start-up activities and directed five business managers to generate software and computer forms revenues through strategic partnerships, co-marketing partnerships and private label programs with leading software publishers.Generated an immediate savings of $300K+ through the restructuring of a core development team for the NEBS branded software to a contract base, and the outsourcing of technical support operations.Conducted a review of partnerships, re-negotiated contracts, and revised business models and direct mail campaign initiatives to positively impact bottom-line by $.5 million.Served as a member of the executive team to sell off the division, then to implement the transition of the division to Peachtree Software, while providing a stable environment for 100 employees.Assumed management of technical support upon the departure of the technical support manager, with the objective of maximizing internal efficiency, revenue enhancement and staff retaining. Show less

Managed the life cycle of software products, including defining product requirements for integrated Unix-based office automation solutions, e-mail solutions for Unix and PC LAN environments, desktop publishing systems, and document managementNegotiated t&c for distribution and OEM agreements with third party vendorsDeveloped product launch strategies, including marketing programs, internal training, and support plans for product roll-outEstablished product pricing… Show more Managed the life cycle of software products, including defining product requirements for integrated Unix-based office automation solutions, e-mail solutions for Unix and PC LAN environments, desktop publishing systems, and document managementNegotiated t&c for distribution and OEM agreements with third party vendorsDeveloped product launch strategies, including marketing programs, internal training, and support plans for product roll-outEstablished product pricing, ordering and distribution proceduresManaged corporate software product releases of localized office software and documentation through assessment of international market priorities, opportunities, and commitments, in close collaboration with general managers throughout Europe, Asia, and the Middle EastDevised standardized procedures to increase number of localized products by more than 50% Show less

Delivered over 20 localized software products to subsidiaries and partners in multiple versions each year.