Brigitte De Vet-Veithen Email & Phone Number

Leuven, Belgium, Be

Leuven, Belgium, Be

Materialise Medical is a global 3D printing company developing and commercializing medical software, devices and services enabling patient-specific solutions for hospitals, medical device companies and research institutions. Operations are global with R&D and manufacturing sites in Europe, US, South America and Asia.

Leuven, Belgium, Be

London, Gb

Led the German organisation through major product introductions and recalls with related organisational resizing. Reshaped market approach in times of market transition towards DRGs, deployed health economics strategy and integrated cost/benefit analysis into marketing, generated funding for cardiovascular therapies in the changing German healthcare environment through integrated care concepts developed in strong collaboration with healthcare providers and payers.Strengthened sales competencies and know-how, improved price management skills in sales teams, drove accountability with clear individual objectives, restructured incentives.

London, Gb

Led the neurovascular business from weak number 3 to strong number 2 in the EMEA markets. Drove new product developments and subsequent product introductions, adjusted product position and pricing strategies, enhanced sales and marketing competencies in the organisation. Developed market access programs incl. physician trainings, re-focused on new customer groups, enhanced patient awareness and achieved strong double-digit growth as a consequence.

London, Gb

Turned around the organisation from a loss-making unit with decreasing sales to a profitable well-positioned unit with double-digit growth: strengthened value proposition, reprioritized product portfolio, implemented new pricing scheme, refocused sales team on key accounts with clear targets and account plans

London, Gb

Drove integration of newly acquired company, led multi-functional team (marketing & sales, R&D, manufacturing, supply chain, clinical, regulatory affairs) to develop and launch of technology in EMEA, Asia and Australia.

Dublin 2, Ie

Strategy consulting for global corporations, market strategies, branding strategy, organisational design, product portfolio management, strategic alliances, business development.

Consultant to SMEs, turnaround, crisis management

Mba

Master In Business With Major In Engineering

Bachelor Of Business Administration (Bba)