Drove recruiting sales and client engagement strategies to open new business opportunities and ensure customer success, representing company with utmost integrity. Developed integration plans, timelines, resource requirements, personnel structures, and go-live implementation and training schedules. Collaborated with stakeholders and senior leadership across Regional Sales, Account Management, and Marketing on sales coverage and business plans. Released due to economic ramifications of Covid-19.• Built mutually beneficial relationships with communities and clients, positioning brand as partner of choice in staffing. • Defined and developed engagement strategy and programmatic execution based on conducting review of current business operations, gap analysis to optimize messaging, lead implementation, and solutions development. • Launched Salesforce forecasting dashboards with advanced data tracking/reporting and universal dashboard; utilized insights to identify opportunities for business development and process improvements and to support data-driven decision making. • Enhanced brand awareness, lead generation, and community engagement as spokesperson at onsite career fairs and employee appreciation events via Kelly Mobile Branch van, as well as at conferences, networking events, and luncheons.• Improved new customer targeting with minimal spend by executing focused B2B/B2C campaigns, streamlining online reputation management, standardizing digital and social media communications, and strengthening direct outreach.• As employee engagement lead, coordinated social and employee recognition events and supported development of new engagement mobile app, leading to measurable increases in engagement and productivity.

Spearheaded sales strategy and execution for University's online division, managing entire sales cycles (from prospecting to closing) while driving improvements to sales process, lead engagement, and customer success campaigns. Led 28 sales reps to exceed quota by infusing sales activities with industry insight, credibility, data-driven market research, competitive analysis, and value-based selling. • Revamped entire sales process, improving segmentation of leads and implementing updated contact and communication strategies, which increased conversion rates from 10% to 40% and enabled sales reps to specialize in certain segments. • Addressed and resolved customer engagement issues with focus on driving business development and client retention with improved customer satisfaction scores through sales team re-strategizing and restructuring. • Delivered training on sales and operations best practices, customer support, phone and email communications, and CRM database management, resulting in increased customer engagement, customer retention, efficiency, and database accuracy. • Collaborated on new marketing tactics that increased lead engagement, digital ad click-through rates with 32.8% conversion.

Served as Account Executive for student recruitment program (Adult Degree Completion program), managing corporate partner outreach, lead development, sales forecasting, budget creation, and program operations. Grew enrollment sales and pipeline as sales leader, driving proactive prospecting, outreach, engagement, demand generation, sales presentations, and client services. • Led launch of new IT degree and dual acceptance nursing programs, achieving 120% and 186% of semester enrollment targets. • Spearheaded corporate and community outreach activities and cultivated strong relationships with Education, HR, and C-Suite leadership at targeted partners. • Improved engagement and lead generation by delivering educational sales presentations as University representative at community and educational events, as well as coordinating campus-wide open houses, networking events, and workshops. • Created corporate-college partnerships and tuition reimbursement programs, based on client needs assessments, to meet needs and open growth opportunities. Built partnerships with community colleges and launched the first IT, child development, and organizational management programs.

Events Manager — Client Relationship Management 2014 – 2015Cultivated client relationships and secured repeat business, driving client management activities to promote brand awareness and bolster service and support to ensure client needs were fulfilled. Developed $700K annual budget, closely monitoring P&L.• Decreased event spend from $640K to $420K by negotiating more favorable vendor contracts and cutting redundant costs. • Managed annual commencements with 12,000+ attendees, as well as special events, including quarterly sales kick off. • Forged strategic partnership with Jostens memorabilia company and negotiated new contract, saving $120K annually while providing new revenue stream with royalties based on annual consumption of purchased products.

Drove business development and sales activities within career services by cultivating alliances and partnerships with corporations nationwide, applying sales fundamentals to establish and deepen partner relationships. Organized career fairs and events. • Secured 150+ new employer partnerships in first year and delivered 194% on goals for employer partnerships and recruiting.• Joined recruiters and HR in reaching out and engaging student population through career fairs, on-campus events, email campaigns, webinars, social channels, and various marketing collateral. • Designed and led "Hire a Champ" campaign to connect partner companies with students for open positions. • Led development and implementation of national corporate partnership and strategic marketing initiatives.

Spearheaded sales and customer service actions while leading team of 15 reps, handled lead nurturing, advised clients on the onboarding process, maintained a high level of customer engagement, and managed reporting, strategic planning, and dashboard development. Successfully met and exceeded sales targets on a monthly, weekly, and yearly basis, brought in an estimated $2M a year, ranked in the top 2% of the company for sales among 1K others, increased team retention rate by 23% in first 60 days, and completed 5 Matrix’s with average retention of 92%, 24% above average.