As a kid, when there was a mess, I loved to clean it up. There’s magic in the before and after moment for me. In my career, I love doing the same. When there is chaos - a team with no leader, a project that lacks implementation, a department that’s not aligned or a strategy that’s dusty in file 13 (all of which I have experienced) - I thrive on getting it in order. I implement business objectives with a project management process beginning with upfront planning to avoid problems later. I allocate resources (people, time, budget) effectively and efficiently with the goal to optimise. When the foundation is strong, handling flexibility is easy. I monitor regularly with metrics and allow agility and improvement based on data. A review helps to know why we won or why we lost. We all make mistakes but we must never lose the learning.My love for marketing comes from delivering a brand with a purpose to positively impact the consumer’s life. A good WOM strategy is golden and therefore customer experience is key especially for a seamless interaction across all departments. Although in marketing, as an executive I’m involved in company-wide projects. If change was introduced, I was pivotal to the process. My structured and methodical approach accompanied with excellent communication skills provided calmness and clarity on the way forward. Leadership is what I love and providing a vision with a plan to attain it, is at the core of managing high performing teams.Through my working career, conferences and MBA I have travelled to 20 different countries and established an extensive network of people from different cultures internationally.During 2020, I was on maternity leave with my daughter and home schooling my son – nothing teaches resilience like a toddler! I also created a side hustle for couples wishing to spend more quality time together through an online course. On the weekends, time stands still for me, as I spend my own quality time with my husband and two kids.