➤ Consulting on targeted marketing plans including the development of brand standards for niche travel companies.➤ Creating marketing materials including the design of a broad range of digital and print collateral for publication-quality presentations, web design and development.➤ Providing product and destination research, domestic and internationally, including travel trends.➤ Assisting with International onsite visits, industry trade shows and conferences.

Lead development of HCP-focused branded and unbranded assets for gMG, ensuring a successful promotional review process.Co-manage 30+ cross-functional marketing strategy team focused on competitive readiness through building Field Force resources and sales support and advancing GTM strategy and positioning refinement via insights capture and risk management monitoring and reporting current competitive dynamics, impact, and market share.

Oversaw b2b marketing plan and deliverables for product launches, integrated digital and demand generation campaigns, upgrade /cross-sell programs, and sales enablement. Partnered with creative services to implement new Jira and Confluence workflows.

Partnered with stakeholders to develop and execute content and brand strategies across print, web, digital, email, and social channels.Spearheaded major content audit initiative to review, update, and optimize over 400 brand assets working closely with marketing teams and SMEs to enhance communications and ensuring brand consistency across all mediums.Lead the appraisal of digital asset management tools and provided direction on workflows for requesting, creating, editing, publishing, and retiring content.

Led the creation of print and digital assets for the Field; developed creative briefs and collaborated with creative services teams and AORs, ensuring work is high-quality and meets the defined strategy and compliant with FDA/PRC/MLR regulatory requirements.

Partnered directly with VP of sales to ideate and execute a go-to-market strategy for a large-scale full-funnel marketing program that combined thought leadership, persona development, content creation strategy, 1:1 multi-touch engagement, website and blog launch, paid search and social tactics, a HubSpot-integrated email “drip” campaign, and print marketing materials and presentations.

➤ Contracted senior communications position in conjunction with Takeda’s acquisition of Shire Pharmaceuticals; collaborated across functions as a Subject Matter Expert in employee communication methodology and best practices.➤ Deliverables included key messages, internal articles, and videos that were aligned with and supported the broader company's global communications strategy.

➤ Provided marketing thought leadership and translated client objectives into successful, integrated omni-channel B2B and B2C campaigns, which led to increasing engagement from 45% to 87%, driving profitable growth for the client, and building brand awareness.➤ Managed and delivered marketing communications strategies in support of business lines focused on the acquisition, usage of pharmaceutical, medical, dental coverage; and other health engagement and digital management tools and services. ➤ Created and supported multi-channel product launches while collaborating directly with leaders in Sales, Product Management, and the CMO team to deliver go-to market strategies for key high-level initiatives.➤ Drove and delivered research-based, market-specific strategies as the marketing communications lead on cross-functional teams for large-scale projects.➤ Managed the content development process in support of campaigns, and launches, met strategic copy and design, plain language, and brand management standards.➤ Led the production, coordination and execution of consumer and business-focused campaigns across video, web, text, email, and print channels, leveraging vehicles best suited for the audience to increase results, while ensuring on-time and on-budget delivery.➤ Oversaw the delivery of go-to-market strategies for new consumer engagement tools, including partnering with Digital Marketing to develop online campaigns that targeted specific demographics and market segments

➤ Managed multi-channel communications from concept to completion, including directing content development and working with SMEs to translate complex data into engaging messages targeting both internal and external audiences.➤ Guided cross-functional teams through quality, regulatory, compliance, and legal review processes within an FDA-regulated environment, completing all regulatory documentation and ensuring all audits were passed successfully.➤ Directed print and web advertising along with direct mail campaigns, redesigned websites to be more effective and user-friendly, produced print/video patient education materials, as well as provide sales support through trade shows, marketing collateral, and interactive app-based tools.➤ Oversaw product launches, complex projects, including serving as the Project Lead for the development and launch of a new customized digital sales app for iPad, which increased sales of in-clinic medical devices by 54%.

➤ Collaborated with senior leadership and cross-functional teams during Network Health's merger with the Tufts Health Plan, developing and executing marketing strategies, while managing a communications team that included 2 direct reports and an outside PR agency.➤ Implemented a successful keynote speaker program targeting trade shows, webinars, and conferences.➤ Managed the social media platforms for senior leadership and increased their presence on Twitter, Facebook, Instagram, and LinkedIn, as well as implemented a blogging initiative that included contributions to Harvard Business Review's healthcare blog.

➤ Developed and executed high-level communications strategies and plans for the Department of Transportation, including the creation of public information campaigns addressing national transportation issues and initiatives and providing stakeholder analysis communication directives.➤ Drove creative development for print and digital projects, providing strategic communications counsel and tactical support, as well as worked closely with Graphic Designers and Web Developers.➤ Wrote and edited copy for newsletters, annual reports, quarterly magazines, guides, and instruction manuals.

➤ Developed and executed multi-channel PR/marketing campaigns targeting consumer and business audiences in the State’s key international markets including all marketing collateral, press releases and newsletters, co-branded marketing partnerships, print/web advertising campaigns.➤ Oversaw $1 MM combined budget generating $3.8 MM of earned media value.➤ Managed four international PR/marketing vendors. Organized and led overseas sales missions representing the State at international trade shows, events and industry conferences; created and conducted presentation workshops and training sessions statewide and internationally. Coordinated social media efforts and directed the development of state's first Japanese microsite.

➤ Promoted from Deputy Director; oversaw all press operations, serving as spokesperson and central point of contact for all communications and media relations for the Commonwealth’s largest secretariat and its 16 member agencies.➤ Developed communication strategies promoting the Secretariat’s mission and initiatives; day-to-day management of public information campaigns; briefed Secretary on media issues; coordinated news conferences and special events.➤ Developed and executed strategic communications plans; coordinated crisis communications, edited major reports and publications; worked on advertising and marketing communications projects for MassHealth and Medicare Part D.

➤ Developed and executed public relations and marketing initiatives for McDonald’s of Eastern New England and served as spokesperson.➤ Supervised a staff of 4, managed a large-scale budget and coordinated product launches and sponsorships with local sports teams in conjunction with corporate McDonald’s and its charities.

➤ Came onboard as a Media Relations Coordinator and then promoted to Medial Relations Manager; responded to media inquiries of up to 50 press calls a day, assisted with crisis communications and community outreach; wrote press releases.