Andreea Brigitte Schiesser Email & Phone Number

Belgium

Understanding the dynamics of running a skincare company in Belgium (Nomige). Overview on all the departments: Finance, Marketing, Logistics, Sales as well as product registration in the EU market.

Dubai, United Arab Emirates

Managing the Cards portfolio. Responsible for both ATL and BTL activities in the UAE marketKey responsibilities include: • Development and Implementation of Marketing Plans for Cards portfolio and its online e-retailer SkyShopper • Launching 360 Marketing Campaigns: Radio, Print, Outdoor and Digital Campaigns which include Facebook and Instagram Carousels, Youtube Videos, Animated Digital banners, and Influencer Engagement Campaigns• Launched Emaar Credit Cards and Duo Credit Cards, as well as Apple Pay in the market• Mentored a Junior Brand Specialist• Track record of increased leads and card acquisitions

Dubai, United Arab Emirates

Managing the nectar range “Fruits” of Masafi and Balance Water across GCC. Launched the Sparkling Juice brand of Masafi in UAE.Key responsibilities include: • Brand Management • Development and Implementation of Marketing Plans • Launching 360 Marketing Campaigns: Brand Activation, Sampling Activities in Metros and Retail outlets across GCC, Media Plans (Radio, Print, Outdoor, Digital Media), PR, Social Media, POSMs Development and Market Implementation • Balance Runway Dubai fashion event sponsorship and brand activation, Masafi Water Dubai Duty Free airport event activation. Electric Run sponsorship and brand activation • Balance Zero Sodium key visual development and 360 marketing campaign • Development of Balance Website www.balance.ae • New Products Development and Launch Strategy: Fruitsss Sparkling Juice, Masafi Juice 200ml Angry Birds range, Masafi Juice 500ml for Export Markets, Balance 200ml Fashion. Experience in developing new products and building their launch strategy through effective Go-To-Market activities • Channel management• Track record of improved sales and target achievement

Karāchi, Sindh, Pakistan

Managed Burnol – antiseptic cream brand in the Pakistan market. Developed POSMs and product presentations for doctors for Abocal (calcium supplement) and Citrosoda (antacid and UTI).Key responsibilities include:• New packaging design development for Burnol and Surbex T• Coordinating with advertising agencies and vendors• New products initiatives supported by sales analysis, forecasting and fit within Abbott’s portfolio. Coordinating with third party manufacturers, Medical, Regulatory and Business Development departments. Knowledge of stability data and ingredients.• Market and Sales Analysis• Conducting Market visits with the Sales Team• Hosting Annual Sales Conference in Bangkok, Thailand• Participating with the article "Life as an Expat in Pakistan" in the internal magazine of Abbott• Medical knowledge in multivitamins and mineral supplements, antacid and antiseptic creams. Participating with the article " Life as an Expat in Pakistan" in the internal magazine of Abbott

Karāchi, Sindh, Pakistan

Part of the Consumer Division. Assisting Brand Managers in various activities.Key responsibilities:• Concept testing Mospel (mosquito repellent) through online questionnaires• Creating content for Brand presentations and POSMs by researching medical studies• Supporting the Surbex- Z Brand Manager in the Zinc Awareness Campaign in schools• Market visits in pharmacies and retail stores• Attending ”Vitamins and Minerals” workshop with other Abbott Brand Managers from Malaysia, Philippines, Australia and Pakistan. Exploring country case studies.• Assisting the Managing Director and Business Development Head on new product initiatives

Amsterdam, North Holland, Netherlands

Client Service DivisionAssisting Client Service Managers in offering marketing solutions to clientsKey responsibilities:• Assisting in Branding and Strategy proposals• Supporting the team in organising the event „ Best Global Brands 2010” in Amsterdam, an annual event which is being held across all the Interbrand branches

Wormerveer, The Netherlands

Key responsibilities:• Optimising the company's website and content development• Marketing Materials• Planning the activities for the 10th year's anniversary of the company, proposal of performer and venue, budget allocation, managing the team responsible for the various activities• Supporting the Marketing team in organising an external team-building • Organising the company's quarterly party "Latino Vibe": coordinating with the Administration and Catering departments • Participating with an interview in the internal magazine of the company comparing the working styles of Dutch, Polish and Indian managers across the Accounting Plaza's branches

Bucharest, Romania

• Monitoring competition's campaigns across different media channels• Assisting the team in the implementation and evaluation of the Marketing Plans• Sales and Market Analysis• Assisting in the development of the website Dove „Go Fresh”• Experience in Product Packaging, Advertorials and TV Ad production

Atlantic City, New Jersey, United States

Developing customer service skills in the entertainment business helped me in my career later. Also, I have experienced a new culture, improved my English and performed operational tasks such as: taking orders, handling cash, wrapping sandwiches and preparing beverages

Bachelor'S Degree, Medical Cosmetics And The Technology Of Cosmetic Product

Master In Business Studies, Marketing

Marketing Strategy, Consumer Behavior, Cultural Entrepreneurship and Innovation

Bachelor'S Degree, Marketing

Bachelor Of Economics, Marketing

Academy of Economic Studies, Bucharest

Highschool Diploma