Brian Hsieh Email & Phone Number

New York, Ny, Us

Burbank, Ca, Us

▪ Successfully launched 4+ live service titles while owning game analytics, insights, and reporting▪ Drove actionable insights on player behavior that improved combat tuning, matchmaking, and funnel retention on live service titles including MultiVersus & Harry Potter: Quidditch Champions▪ Partnered with game designers, engineers, and data scientists to iterate on gameplay features and core mechanics, using data-driven insights to define business cases, ROI, and tuning parameters▪ Cultivated trust-based relationships between publisher and studios by genuinely listening, providing guidance, and engaging in hands-on collaboration to ultimately align on vision, strategy, and priorities▪ Published exec-level reports & core KPIs across all titles by deploying and maintaining Looker data products, and training customers on how to interpret dashboards and visualizations, e.g. selection bias, correlation vs. causation▪ Centralized game analytics & insights across all dev studios, product teams, and publishing teams under WB Games so that all titles are following a common data standard and speaking a common language▪ Balanced big picture vision with technical execution: Designed and prioritized telemetry hooks to capture player behavior, game mechanics, and monetization, while setting product analytics priorities and negotiating resource allocations based on go-to-market and live service strategy▪ Built integrated data platform of gameplay insights and R&D in order to develop, beta test, and launch three Wizarding World titles (Hogwarts Legacy, Harry Potter: Magic Awakened, Harry Potter: Quidditch Champions)▪ Served as Product Owner and leader of two cross-functional analytics teams, ~15 ppl supporting 9+ titlesPC/Console Games: MultiVersus, Suicide Squad, Mortal Kombat 1, Harry Potter: Quidditch Champions, Hogwarts Legacy, Gotham Knights, LEGO Star Wars: The Skywalker Saga, Back 4 BloodMobile Games: Mortal Kombat: Onslaught, Harry Potter: Magic Awakened

Burbank, Ca, Us

Imbellus (acquired by Roblox + McKinsey & Company in Dec 2020) was an interdisciplinary team of learning scientists, game developers, artists, data scientists, and AI engineers. We built assessments that measured how people think, not just what they know. As product owner, I led teams in designing, building and deploying immersive simulation-based assessments that evaluated critical cognitive skills like problem-solving, inquiry, analysis, and imagination.▪ Served as Product Owner of simulation-based assessments and defined roadmaps and features▪ Set product strategy and made trade-offs based on game design, psychometrics, and learning science▪ Delivered proprietary solutions to customer under challenging timelines and technical constraints▪ Managed reporting & tools infrastructure, which enabled admin, configuration and deployments▪ Created product management playbook and skills matrix to recruit, evaluate, and train PMs▪ Provided recommendations, risk mitigation, and project visibility to C-suite and exec team on a regular basis

Bellevue, Wa, Us

• Managed platform, live services, BI, and QA across PC and mobile games• Coordinated dev, test & deploy across all teams, including overseas HQ, for new game launcher• Worked closely with studios and dev teams to integrate game analytics with BI data platform• Provided executive reports as well as day-to-day support for CI/CD pipeline implementation• Designed and published newsletter with insights and FAQs that raised org-wide collaboration• PC Games: Aion, Lineage II, Blade & Soul• Mobile Games: Aion: Legions of War, Lineage II: Dark Legacy

Bellevue, Wa, Us

• Platform integration, live services, QA and business intelligence• Games: Aion, Blade & Soul, Lineage II, Wildstar

Us

Selected Project Experience:Biopharmaceutical Company | Digital Transformation | Boston, MA• Developed digital operating model that incorporated engineering best practices into client’s organizational structure, including Agile Scrum, CI/CD pipeline and monthly all-hands demos• Created project charter and presented in leadership meetings to obtain alignment on strategy • Led sprint ceremonies as Scrum Master and coached teams on Agile standards and processesPower & Energy Company | Customer Alert Platform | St. Louis, MO• Led standups, backlog grooming, planning, review and retrospective sessions as Scrum Master • Conducted customer journey mapping workshops to help client define minimum viable product• Coached clients on Agile best practices, set up JIRA tooling and provided JIRA training sessions• Prioritized user stories to deliver immediate impact while factoring in back-end dependenciesMedical Device Company | Digital Asset Management | Bridgewater, NJ• Developed project plan, timelines, and dependency maps to obtain buy-in from client leadership• Conducted 20+ client interviews with end users across the world and distilled information into user personas and journey maps in order to facilitate future state process and MVP workshops • Led problem solving sessions with partners and executives in order to define scope and strategyMcKinsey New York Experience Studio | Internal Projects | New York, NY• Scripted, directed and filmed 360-degree videos to showcase Scrum ceremonies with VR headset• Assembled recruiting “playbook” as a step-by-step guide for companies evaluating digital talent• Published JIRA 101 knowledge articles as subject matter expert in order to empower Agile teams• Facilitated digital product design workshops and case studies at New York Experience Studio

Dublin 2, Ie

Selected Project Experience:Multinational Education & Publishing Company | Cross-Platform Mobile App Dev | New York, NY• Delivered iPad/Surface apps as part of $4.5M SoW, led teams including interactive games• Re-engineered mobile app interface and utilized test automation to improve app performance• Drove project milestones and deliverables and handled primary communication with leadershipTop 3 Cable & Telecommunications Company | Workforce Management | Atlanta, GA• Implemented national workforce management platform across 25 markets and 1000 end users, driving $6M/year in run rate savings and $2.2M in company revenue• Wrote, packaged and delivered 125 business requirements within highly aggressive timelines, specifying business rules, ticketing workflows and integration with multiple legacy systems• Established trust-based relationships with stakeholders and leadership across the country, acting as their voice and championing their cause during all phases of development• Led process improvement workshops with leadership and created enterprise-wide standards• Triaged production issues, defects, integration errors and outages for 24x7 live software service Global Biopharmaceutical Company | iPad Sales Force Apps | Philadelphia, PA• Led all analysis/design/build efforts, managed offshore teams and oversaw production go-live• Designed custom app features, created wireframes, and defined business logic and UI behavior• Conducted daily stand-ups, sprint planning sessions, sprint reviews and sprint retrospectives• Managed stakeholders in order to prioritize requirements against timelines and feasibility Global Biopharmaceutical Company | Overseas iPad Implementation | Shanghai, China• As global liaison of enterprise mobility team, managed procurement and deployment of 4000 iPads in China, and overcame challenges with state firewall to implement enterprise app store• Conducted all face-to-face business and verbal communications in Chinese (Mandarin)

Dublin 2, Ie

Dublin 2, Ie

Us

• As Agile Product Owner, constructed and prioritized user stories for complete redesign of McKinsey.com and McKinsey Quarterly, while managing overall velocity, burn and scope• As Agile Scrum Master, led team to create template-based service providing 90% reduction in web dev costs and new site time-to-market, with results that circulated to managing partners

Us

• Ported cloud-based supply chain applications from Internet Explorer 7 to Firefox 2.0, including modifying Ajax objects and CSS expressions, to meet customer demand for Mac OS support• Presented findings and recommendations to Shenzhen-based dev team in Chinese (Mandarin)

Andover, Massachusetts, Us

• Upgraded QA reporting tool by writing Visual Basic scripts to automate calculations and queries• Launched corrective action reports for product defects that helped resolve 90-day backlog• Assembled, soldered and gas-tested 32 pressure controller units in Class 100 cleanroom