In charge of digital strategies at Citibanamex.comResponsible for leading, coordinating and prioritizing digital strategies and initiatives focused on user experience and sales.Monitoring and improvement of the main KPIs, reviewing and implementing plans according to the analysis of metrics, tests and results.Restructuring of areas and processes of new projects, BAU, creative and maintenance of the entire Portal.Migration and redesign of sites: marketing, institutional, regulatory, sales, forms, simulators, calculators, blogs, among other initiatives.Management with more than 90 product managers for the correct understanding of the product, campaigns and strategies.Planning strategies by yr, H, Q and sprint.