❖ Plan and execute all digital marketing, including SEO/SEM, email database marketing, social media and display advertising campaigns. ❖ Develop the overall approach In-organic, Organic and Hybrid for the brands presence across various social media platforms with the objective to increase brand visibility, build engagement and use the platform to connect with the brands target audience amongst investors. Handle day-to-day production, as well as campaign budgets and schedules.❖ Maintenance and updating of OPMS corporate website, microsites.❖ Conceive, create and execute innovative online media & marketing programs.❖ Strategize and roll out a social media calendar and posting updates in LinkedIn, Facebook & YouTube including social media monitoring.❖ Provide excellent management and leadership to the Web & Digital team.❖ Launch optimized online advertising campaigns (through Google AdWords) to increase the brand awareness.❖ Measure performance of digital marketing efforts using a variety of platform provided web analytics tools & third-party analytics tools.❖ Strategize and execute social media and digital branding programs from concept to execution in partnership with various internal and external business partners.Specialties:❖ Passionate about all things digital and keeping up to date with trends❖ Creative input for designs and campaign❖ Successful delivery of assigned application development tasks and projects.❖ Successful tie-ups with partners, third party & agencies.❖ Effective training and support of user communities with Web technologies and tools.❖Effective coordination of project, task needs, operational requirements with teammates and the organization.❖Positive contributions to the organization beyond the scope of normal responsibilities