- Leading market penetration strategies for RPA, AI and Automation.- Responsible for all direct field marketing campaigns, brand activations and demand generation across IMEA region covering large accounts.- Operationalizing sustainable enterprise demand generation model for account-based marketing campaigns for key accounts.- Drive persona-based targeting aimed at CIO/CTO, CFO, CHRO, COO, etc. - Launched various brand and demand-gen concepts. Driving global brand initiatives – Imagine/Imagine Digital, Innovation Day, Automation Day, Partner & BPO Summits, Product Launches, etc. - Lead Nurture campaigns, Sales Enablement through in-account workshops.- Media, Analyst & Influencer engagements to identify new business opportunities.- Implement macro-level nurturing and survey campaigns as well as micro-level definite callouts and meeting maker programs.- Leveraging Media and Agency relations to reach a wider audience.- Socially engaging with customers via Live webinars and boardroom discussions, broadcasts on Linkedin and Twitter, events, web engagement.- Increase digital footprints with storytelling campaigns, media and PR.

- Over 5 years of experience in managing focused B2B engagements, digital marketing custom & brand campaigns- Monitoring the success of campaigns through media analytics, KPI’s and dashboards - Work with the top line decision makers & generating solutions to formulate strategic and tactical marketing for in-house Brands and Clients Leading a team of marketing professionals responsible for end-to-end project management- Experienced in vendor and partner management, creative building, website building, content marketing, media ad units, direct mailers and newsletter marketing- Creating engaging social media strategies and execution plans that cultivated select audience, increased web presence and enhanced brand awareness- Sound exposure to DFP, Google Ad Words, Google Analytics, Facebook Business, Programmatic Buying and Oracle Bluekai- Driving marketing initiatives and engagements for B2B customers for Brand Awareness, Account Penetration and Product launch- Using events as a strong platform to market new initiatives through omni-channel approach for the leading IT giants- Conducting Product Launches to provide a platform for customers to engage with B2B Industry Leaders, Partners & Intellects, facilitate buyers and sellers to communicate under a single roof- Brand Marketing for in house products- Rolling out Integrated marketing campaigns for Customers and driving key strategies and policies for the global team- Experiential turnkey marketing projects - BTL activities like corporate events, sponsored symposiums & award ceremonies for IT giants and IDG’s Brands- Partner with IDG’s editorial team to conceptualize and develop content for B2B engagements, devise go-to-market strategies for custom campaigns through various channels (incl. PR, events, speaking opportunities, digital- Content Marketing for campaign – marketing communication, microsites, nanosites, case studies and white papers, etc.

- Sales of Networking equipment to international organizations - Juniper & Aruba, etc.- Indetify new prospects via marketing and online engagement activities- Increasing company’s visibility using marketing & advertising practices- Hunting new clients for business development.

- Strategic projects to identify and analyze the challenges in existing B2B Inside sales process- Suggest measures to overcome the issues- Redesign B2B business development model and streamlined the existing process with the business partners- Develop a new business model for B2B2C - designing, conceptualizing, laying down the flow of the process for the b2b2c business- Drive customer acquisition strategy for global & domestic customers using online & social media tools

- Manage UP - west region for integration of HCL’s computers with BSNL broadband in Rural India- Responsible for monthly/quarterly collections from BSNL pan India- Coordinate the project for pan India- Client & partner relationship management- Align with the AGM-BSNL for the payment recovery of USOF and monthly installments given for the product

- Installation & commissioning of telecom equipments like BTS, Antennas- Building new sites & maintenance