ROAS Copilot for Games and Apps- AI monitoring and alerting of your mobile ad data - Find campaigns and creatives that are wasting budget- Creative Insights by combining performance data and AI generated creative tags- ROAS and Payback predictions

FamApp is India's first UPI payments app and VISA card for teens! Oversaw a $6M growth budget when we grew from 100k monthly transacting users to 1Mn+ while dropping CAC by 1/5th and improving Month 2 retention by >50%

I invest in companies that I would have loved to start or people that I am likely to learn from :) I invest 2-3 lakhs/company, and can also bring in a few others to tag along with me.I help founders with product and growth strategy, experiment prioritisation for PMF/Growth, product org setup, PM/design hiring and intros to early stage investors. 2023: The Wedding Company, Kirana Club (social network for Kirana owners)2022: Pillow.fund (DeFi), ecovia [https://www.thinkecovia.com/] (Sustainable packaging) , Binks (online tailoring), Bonomi (lifestyle DTC - starting with beverages), OpenWrench (maintenance SaaS)2021: Confido Health (Healthcare SaaS), Stoa School (alt MBA), Troopod (Product Videos SDK for Ecomm), Falcon [falconfs.com] (Fintech as a service)

Team► 4/4 PMs who worked with me during this stint levelled up in the PM growth ladder.Pre- Dunzo Daily - Increased Order raised conversion +20%► Improved Search conversion by 2x & share of grocery orders going through search by 33%► Improved Payment success rate from 78% to ~90% by optimising our integrations with various payment methods (especially Google Pay, the biggest payment method) and launching COD► To build confidence in our dark store strategy, increased the share of orders to the top 2 marketplace stores in each area by 32% thus driving users to stores with better product selection and quality leading to better conversion thus increasing internal confidence in the strategyLaunched Dunzo Daily► Realised that the activation and retention jump needed was not going to come via funnel improvements. Needed large jumps in performance ad campaign CTRs, Activation and Month 3 Retention. We also realised Groceries is the category we really need to double down on.► Drove a 3 month User Research and Data analysis program to establish : Who is our core user? What should be our value proposition? How should we communicate it? How should the product manifest this value proposition? What kind of Ops model can deliver on this value proposition with extremely high predictability and quality?► Established the "Habit moment". Understood what users are more likely to reach this habit moment (core users) & what is driving habit moment - Availability of key grocery items, Ability to find these products in an ecomm like UX, Low delivery fee, Pricing in price sensitive sub categories and Prevention of issues with items delivered► Launched Dunzo Daily, a 19 min grocery delivery service for urban Indian households, improved ad CTR by 2x, Improved Activation by 30%, Improved 2nd order retention by 25%► Dunzo Daily became the anchor product for the $240M fund raise

► Hired and learnt how to coach a team of product managers who are smarter than me ► Dropped order loss due to unavailability of delivery partners from 25-30% to <2% through features like Long Distance pickups, Preallocating partners on a task, Dynamically increasing operating areas for delivery partners, Increasing user patience through design changes in the tracking page► Introduced cross category batching and weight based batching and improved % of orders getting Batched by ~50%► Introduced Bots in the support experience, and automated ~50% of user tickets and ~60% of partner tickets► Improved order completion rate at Dunzo by 7% through fraud reduction and improvements in our bike taxi product's allocation logic► Introduced time slots in incentives to shape partner availability during peak hours. Introduced earnings based incentives to remove the arbitrage of short tasks► Built the Referrals product for Delivery partners, retention of Partners who signed up via referrals was 25% better than the next best channel

Joined as the PM hire #1 in the newly created product team. Started the journey when Dunzo was doing 100k orders/month and was just operating in few areas of Bangalore.Product Lead, Delivery partner products, Allocation Engine, Delivery & Support Experience► Brought down support tickets by 63% in 6 months► Transitioned support from an internal tool to an integrated experience inside Freshchat, led to under 2 min response times and a large improvement in Customer Satisfaction (CSAT)► Built Batching of orders► Built a version of Delivery partner allocation system which is extremely flexible and scalable that went on to become the foundation for future featuresProduct Lead, Delivery partner app & Order automation► Rebuilt Dunzo order flows from a "chat based flow" where every order needed a support executive to a "commerce + courier flow (what you see today)" where support intervention is <10%. Rebuilt Order Tracking from the ground up along with this. ► Revamped the partner app to solve for usability issues, brought down the partner support tickets► Built Minimum Guarantee Payouts, Do X Get Y incentives, Surge pricing for Partner growth and positioning - all products targeted at solving our massive shortage of delivery partners and their positioning► Revamped the partner order flow to plug partner fraud. Brought down fraud from lakhs of rupees per day at peak to less than a few thousand per day

Product Lead, Social products in Hike► Transitioned hike from a private social network where you could only share content with friends to a user generated content platform where users could share content with anyone on hike and follow anyone to get their content. Handled the GTM for this release by onboarding content creators onto hike in various categories like fashion, food, sports, Bollywood etc► Launched Hike Discover, a place where users could find personalised user generated content

Product Lead, Content products in Hike Responsible for the entire portfolio of content apps inside Hike► Hike Explore - Conceptualised and launched Explore, a single feed destination to consume News, Cricket, Games, Jokes, Quotes and other kinds of content on Hike. Improved Hike Retention. Now one of the largest DAU features in Hike. ► Led a team of product managers, analysts and content creatorsProduct Manager, Cricket & Games► Hike Cricket - Redesigned the cricket app, Partnered with Hotstar for videos, grew usage by 4X, time spent by 3X► Hike Game of the Day - Conceptualised and launched Game of the Day, gave users one new game everyday, gets millions of plays per month, improved Hike retention

townsee helps you discover the best things to do in Bangalore through recommendations from people like you.

► Revamped InMobi's ads creation workflow for app install advertising► Built InMobi’s self serve app install advertising platform► Built v1.0 of InMobi's reseller products and advertiser APIs► Built Appographic targeting : the ability to target users based on app interests

► Project managed the publishing of two mobile games into Chinese android appstores while exploring a product in the game publishing space► Product manager for App Publish, a platform to publish android apps into third party appstores

TunePatrol.com was a music streaming service that focused on indie bands in India ► Brought together a well rounded founding team while still in undergrad► Led the product development► Raised an angel round of funding► Exited in 2013

The Startup Leadership Program (http://www.startupleadership.com/) is a highly selective, 80-hour, 6-month world-class training program and lifetime network for outstanding founders and innovators.► One among 30 to be accepted to the Bangalore chapter which received 500+ applicants► One of the youngest to be ever accepted into the program