Shaping local marketplace user journeys, growth & personalization

Shutterfly is an e-commerce leader for personalized products with multiple brands( Snapfish, TinyPrint, LifeTouch) with presence in US/, EMEA and ANZ. I led 13-member team of PMs & product leaders, & multi-year product portfolio to drive > $300M YOY revenue growth.• Built & re-structured growth oriented consumer team by transforming product teams from SFLY & Snapfish post merger; Established growth product practice for family of brands, Matured product management processes with emphases on product strategy, data driven decision making, customer research & validation and rapid experimentation.• Devised product strategy and roadmap to transform Wall Décor category by innovating with assortments, buying experience and marketing approaches to a completely new segment with targeted 2021 revenue of $57M (32% growth)• Developed roadmap for recommendation & auto product creation to increase conversion by 25% for simple products• Positioned mobile app as ‘window to brand’ to support ‘mobile first’ strategy while delighting customers with features like 3D/AR to elevate it as primary customer acquisition & retention vehicle with targeted revenue of $8.5M in 2020• Let platform product strategy and execution towards re-platforming the website/app by introducing a new CMS, eDAM to drive consistent consumers journey both for onsite & outbound communications and personalization

Snapfish is global e-commerce leader for personalized products with presence in US, EMEA and ANZ. Leading 11-member product team & multi-year product portfolio to drive > $75M YOY revenue growth.I was responsible for end to end customer experience and e-commerce with cross-functional collaboration including business stakeholders, technology and user experience. • Built & re-structured global consumer team; introduced product management processes with emphases on product strategy, data driven decision making, customer research & validation to support company strategy & growth• Collaborated with executives, product & engineering leadership on prioritization process and introduced horizon-based prioritization approach to improve time to value aligning with company goals and objectives• Analyzed revenue & traffic to identify funnel optimization & upsell/cross-sell opportunities, aligned with commercial stakeholder to launch features using A/B testing; executed for two categories to add $7.4M revenue in 2019• Formulated business case to improve conversion by introducing site search with targeted yearly revenue of $6M; Ramped MVP launch using A/B testing, with 168% increase in conversion among search users; added $2.7M in 2019• Researched SEO performance and fundamentals to formulate on SEO strategy focusing on crawl-ability & relevance to double contribution of SEO to overall revenue by 2020, iterated on SEO roadmap with 15% increase in revenue in 2019

I led 4-member product team & multi-year product portfolio to drive > 30M YOY revenue growth, through customer engagement portfolio for our omni-channel e-commerce platform for personalized products. • Analyzed inactive customer data to derive customer re-engagement strategy, secured buy-in from executive team & executed lifecycle messaging campaign through personalized messaging resulting in $ 36M added revenue in 2018/19• Performed customer surveys & interviews to analyze photo-based customer engagement opportunities, defined engaging on-site and outbound customer experience through image-based AI/ML with targeted revenue of $12M in 2 years• Observed customer behavior to model lifecycle for customer projects & communication strategies with targeted revenue of $15M annually; Launched pilot for project life-cycle campaign to drive $1.2M in 2019• Re-imagined design/content ingestion business process into a fully automated internal/external tool to improve efficiency of designer workflow by 70%, driving 100% adoption of the tool with external design partners

I led a portfolio of consumer facing web, outbound and loyalty products for Oracle’s digital engagement and marketing SaaS platform that leverages behavioral science, data science & machine learning to drive digital engagement, loyalty and influence behavior change among residential utility consumers across the globe. • Formulated product strategy for new customer loyalty product to drive 25% increased adoption of digital campaigns and add $7M in ARR to the digital engagement SaaS portfolio• Mapped consumer journey to define end to end consumer experience for billing & payment functions leveraging behavioral science & data science to achieve 20% cost reduction & 32% increased sat• Led global teams to launch 3 ML based actionable insight products to add $15M ARR in Q1 2017• Built POC on conversational energy management using chat bot; secured funding for further exploration

Stem is a pioneer in automated big data/IOT solutions for smart buildings. I managed Stem's customer facing SaaS product and drove an on going conversation with the customers to take them through the journey of becoming more efficient & green by providing delightful user experience backed by big data & machine learning algorithms while continuously boosting Stem's brand and story.• Persuaded executives to approve $2M in investment for a new product that became our flagship SaaS offering, expected to generate $25M ARR by 2018 • Conducted user research & UX design to pivot product for a new persona & shaped product market fit for an untapped customer segment resulting in $8.6M in bookings in Q3 alone• Led team of designers, engineers, data scientists to launch ML based predictive & actionable insights feature, resulting in 15% savings through higher engagement & behavior change• Created subscription pricing strategy, case studies & product demo to target specific segments & communicate benefits achieving increased conversion by 14%• Formulated data strategy to open markets through partnerships; defined APIs using REST & OAuth2.0

Consumer app which helps build better eating habit by providing constant automated feedbacks on calorie composition of food intake through use of computer vision technology

Managed healthcare ecommerce product to drive subscription growth and scale by realizing key M&A initiatives and pivot product to focus on B2C customers aligning with healthcare regulatory changes• Defined customer facing strategies and formulated marketing plan to enhance customer engagement on digital channels to boost e-transactions.• Led healthcare payer IT M&A by developing market expansions and alliance strategies, determining synergies to achieve scale with seamless consumer impact and minimizing cost of business integration• Defined product, pricing and go to market strategy to offer e-commerce platform as service to external customers• Created go to market strategy leveraging customer and channel feedback; led cross-functional project to introduce personalized benefit feature through traditional and digital marketing channels using surveys and evidences• Evaluated competitive positioning of provider (seller) networks through market trend and segmentation analysis to launch layered pricing strategy in order to drive provider utilization and increase discount on provider fees• Conceptualized and executed real-time fraud protection strategy product feature using analytics and integration with 3rd party algorithm• Launched sales tool to drive B2B contract price negotiation through demonstration of competitive advantage on ability to achieve deeper network discounts• Derived product strategy to align with Affordable Care Act, prioritized features and led cross-functional team on execution to launch essential health benefits to participate on health exchanges

Involved in product innovation and development of e-commerce product to execute healthcare business processes of Delta Dental of Michigan, Indiana & Ohio• Prioritized product features and led cross-functional project to win large government program consisting of 750K subscribers• Performed marketing analysis and recommended to senior management divestiture of existing vision insurance business, resulting in cost savings of $1.2 MM per year• Formulated data driven planning and forecasting model; created roles and responsibilities in face of multiple competing priorities to reallocate resources, improving capacity utilization by 30%• Identified operational inefficiencies and established technical support process, increasing customer satisfaction, leading to improved efficiency of support by 25%• Managed change to implement Agile Development Process for team of 17 to ensure high quality at source, resulting in 35% improved productivity and expense ratio of 6%• Hired team members and lead a team of business analysts, developers and testers for the development and maintenance of the e-commerce products for processing insurance claims

• Created product specifications based on customer feedback for market leading middleware product; designed product features, resulting in successful release of three product versions• Mentored 15 member customer support team on product features , technical issues and best practices to increase efficiency in customer service by 15%• Successfully delivered enhancements and resolved customer issues in the are of JMS/JTA for the BEA Weblogic Server product across multiple versions (8.x, 9.x and 10.x)• Educated Customers on product features and analyzed customer problems to enhance the product.

• Collaborated knowledge transfer and established a new team to migrate Corporate Finance portfolio applications(Tax and Treasury) of Sun Microsystems, CA to CSC, India to realize a part of $360 million out-sourcing deal between Sun and CSC• Prioritized business processes and negotiated service level agreements to establish optimum outsourcing model and support of Sun Microsystem’s global business operations• Mentored and supervised a team of Software Engineers and testers to implement many new features and resolve product issues to enhance customer satisfaction

• Delivered high 2 quality Ordering Applications for the client AT&T while working in a stringent timeline situation.• Worked in a global team and collaborated with business users to understand the requirements and expectations in terms of timeline. • Applied principles of Rational Unified Process to achieve process compliance at every stage of software development life cycle.• Assisted in planning and execution of System and User acceptance testing.

• Delivered project modules on schedule for medical portal of Merk,Sharp and Dohme(MSD).• Mentored team to achieve internationalization and deliver the portal in 24 different languages.